Posts Tagged ‘Presentation Technology’

Sales Enablement is Failing Sales Teams

Monday, October 20th, 2014 by Simon<

A lot of noise has been made over the last few years around the topic of ‘Sales Enablement’. We’ve added our own 10p’s worth to the debate in the past and then continued to look on with a mix of amusement and bemusement.

The amusement comes from the reinvention of something that has been around since the dawn of mankind (or at least, since man started selling stuff to their fellow man). Call it what you want but Sales Enablement, in it’s most basic form, is the development of sales tools to help sales people, um, sell.

Apologies to any sales or marketing execs who are currently sat with chests puffed out with pride – the fact that you’ve moved with the times and converted your sales collateral to work in a new ‘easy to access’ format isn’t revolutionary, it’s merely keeping up with The Joneses.

Perhaps more importantly, the bemusement comes from companies large and small missing out on a huge opportunity. All too often the excitement, investment and time spent on delivering on a ‘Sales Enablement Strategy’ overshadows the real need of sales teams. They’re not after gizmos (although I’ve yet to meet a salesperson who doesn’t like a new tech toy) – boil it down and they’re after story, structure and clarity of messaging. They want tools that will allow them to beat the competition, close the deal and take home the commission.

Frankly salespeople don’t care what platform, operating system or colour sales tools come in – they just want it to help them deliver the deal. It’s as simple as that.

Here at Eyeful we’ve had the pleasure and privilege of working with companies of all sizes across a range of industries. When the topic of ‘Sales Enablement’ is touched on, sadly a definite pattern is starting to emerge. Businesses are focusing their investment in the Delivery Mechanism (tablet sales enablement tools, fancy apps or training their sales teams to become slick ‘TED’ like presenters) without recognising that they are inadvertently recycling the same trite, unconvincing and generic content. It’s a little like remaking a bad movie – if it was boring and lacklustre in 2D, it’s going to be equally boring and lacklustre in 3D.

We implore sales and marketing professionals to take a step back and think beyond the hype and quick wins that Sales Enablement promises. If businesses took a moment to review the message and content they are dishing out in various forms, the more effective this whole ‘Sales Enablement’ bandwagon might be.

As we’ve said time and time again, if your prospect’s response to your pitch is ‘cool slides’, you’ve failed. Never let the temptation of cool technology or fancy aesthetics get in the way of your audience engaging with your message. And if you’re using the ‘Sales Enablement’ tag to merely add lipstick to a pig of a sales presentation message, you’ve missed a golden opportunity…and your competition is poised to make the most of it.

Windows 10 – First Impressions

Wednesday, October 1st, 2014 by Justine<

Its two years since Windows 8 was launched and having mysteriously circumnavigated Windows 9, Microsoft is now unveiling its latest offering, Windows 10.

In our review of Windows 8 we wondered aloud whether some of the changes to the look and feel were really necessary and if they would alienate existing Windows users.

That feeling of ‘change for the sake of change’ seems to have been echoed by users worldwide and is supported by some rather damning statistics only 13.4% of desktop PC’s run Windows 8.1 and that’s significantly less that the 23.9% that still run on the now unsupported Windows XP.

It does seem like Microsoft has taken this response on the chin, Windows 10 sees the return a proper Start button and familiar menu (unlike the Windows 8 upgrade that just pretended to be one).

Many people felt that Windows 8 was too skewed towards touch screen functionality and that this bias created a much lumpier, less intuitive, interface for those on traditional PC’s and Laptops – particularly business users.

Fortunately for Microsoft most of their traditional audience still exists and is still using their products, they simply didn’t bother upgrading to Windows 8. This means that Windows 10 needs to hold the attention of Windows 8 fans and be friendly enough to persuade those that haven’t upgraded that now is the time to do so. If they fail to get the balance right nobody wins.

Early signs are good, behind the return of the beloved Start button there’s a lot more going on. A new ‘Task View’ feature allows you to display all your current apps, you can create multiple desktops and view them simultaneously and you can have up to four documents or applications open on the screen at once.

It also seems that every feature and App has been given the love it needs to work seamlessly through both a touch screen and a traditional interface and they should be able to identify and adjust to your chosen interface smoothly.

For those of you who can’t wait to get your hands on Windows 10, early versions will be made available to tinkerers in the very near future.

For the rest of us it’s time to sit back and wait for those in the know to get rid of any glitches and the really patient amongst you might like to wait until 10.1 reveals where Microsoft thinks the original is weak.

As soon as we get our hands on it we’ll be sure to let you know how it performs, but until then we’re always on hand to help you whatever presentation tools and technology you’re using.

 

My Kingdom For a Phone….

Thursday, September 25th, 2014 by Justine<

My journey to work this morning was not particularly noteworthy, the weather was average, the traffic was average and none of the others drivers did anything worthy of even light swearing.

But about 30 minutes into my 40 minute commute it occurred to me that I might have left my mobile phone at home.

I don’t consider myself to be a technophile; I’m old enough to remember when you had to be in the room to see a TV programme that interested you (and there were only three channels to choose from). So I was a little nonplussed to find a panicky knot forming in my stomach at the very thought of a day without my phone, there was even a brief consideration of whether I had enough time to go back home and pick it up (despite the obvious answer being no). I eventually settled the uneasiness by convincing myself that ‘at home’ was OK – at least it wasn’t lost, or was it?*

What’s even more worrying is that I spend the whole day sitting at a desk that has on it a computer and a phone – meaning that there is literally nothing I need my mobile for.

But technology long ago passed through the era of addressing needs – now it’s all about addressing wants.

We don’t need to constantly know what the hundreds of random people (most of whom we’ve never met and never will meet) that we call ‘friends’ on social media are up to, but we certainly want to.

It seems that simply having access to technology compels us access technology.

So what’s going on? Is it obsession, addiction, dependency or something altogether more (or indeed less) sinister?

A recent experiment involved 163 students giving up their mobile phones for an hour and taking a series of anxiety tests to find out if they were affected by the deprivation.

Apparently it transpires that even those of us who don’t manage to use our phones 25 hours a day (a figure arrived at by double counting the time we’re using it for more than one thing) will suffer some level of separation anxiety.

We’ve talked before about how hard it can be to engage an audience, discussed ways of turning surreptitious phone checking to your advantage and looked at whether wearable tech will have an impact on presenters and audiences. But now it seems we’ve got far more to worry about than we thought.

Talk of creating technology free zones is already stirring up the kind of angry, civil liberty, personal freedom, type responses more often seen in relation to huge social, political and legislative change but in reality trying to enforce anything is getting harder by the day.

Twenty years ago you could have asked people to turn off their pagers, ten years ago turning off phones would have done it and five years ago it would have been phones and tablets. Today you might need to ask people to relinquish phones, tablets, glasses and smartwatches to get close to the same effect. Five years from now implantable tech might just make the whole thing completely impossible.

It doesn’t matter what you think about our reliance on technology the important thing is acknowledging that it exists and understanding how to overcome the challenges and maximise the opportunities.

We talk about how Blended Presenting can help increase audience engagement and encourage interaction but maybe soon we’ll have to start thinking more deeply about Blended Spectating to make sure our stories can be heard above the constant stream of outside information.

Whatever the future of Audience Engagement you can be sure that Eyeful will be there, innovating to our hearts content and making sure that our customers are one step ahead of their competition.

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*for any of you still bothered about the whereabouts of my phone please don’t worry my husband emailed me to say I’d left it on the kitchen table and he’s put it in the cupboard above the oven (?) just in case I get home before him!

A New Face On An Old Friend? Watch This Space

Tuesday, September 9th, 2014 by Justine<

The internet is currently buzzing with gossip and speculation about the future of the smartwatch. I have to say that the whole thing feels a little bit odd to me, many of my friends stopped wearing a watch when their smartphone started happily telling them the time and date. Watches were stripped of their singular functionality and became relevant only to traditionalists and the fashion conscious.

I personally feel aggrieved that having left me as often the only watch wearer in the room the tech giants now want to deprive me of the opportunity to tell people (on polite request) that it’s five and twenty to three. Not only that but it seems having a watch that only tells the time could soon fall into the most uncomfortable of classifications, retro chic.

After over a decade of promise wearable tech is now starting to make an impact. We recently looked at the potential of Google Glass and it seems that lessons have been learned with smartwatch tech visionaries and developers are considering both function and form in order to avoid the ridicule faced by Glass wearers. Apple have been making headlines by recruiting four of the biggest names in design and the debate about what their smartwatch will look like is as heated as the one about what it will do.

Early adopters are already spoilt for choice and some of the tech giants are well into their second and third generations and are working on moving the smartwatch away from being a smartphone peripheral to becoming a stand-alone gadget. Whatever your thoughts on where it will end there’s no denying we’ve come a long way from the original Casio calculator watch (much admired icon of 80’s geek cool and now strangely back in vogue).

It does however remain something of a niche market, so what difference, if any, will Apples (highly likely and eagerly expected) foray into the marketplace make when it comes to modern business communication?

At the moment I can see very little impact on the horizon, in fact the whole smartwatch phenomenon seems to be sitting contrary to recent thinking on how effective 24/7 communication actually is. Huge industry names are already starting to try and rein in their employees ‘enthusiasm’ for continual communication. Value is being given to time spent ‘off grid’ and the difference between ‘available’ and ‘useful’ as an employee is a hot topic.

I’m feeling a little controversial today and I think we need to consider the fact that no matter how advanced smartwatches become, it will be a long time before they are much more than another swish looking piece of tech that conspires to create a distraction.

Great communication happens when everyone involved is engaged, in real time, with the conversation.

Many presenters already accept that they will be facing audiences that contain the kind of email addicts and social media enthusiasts who are compelled to continue communicating to the online world rather than paying attention to the real one. It’s no longer seen as rude to take or make a call during a meeting and many people still feel that leaving an email un-answered for an hour will cause some sort of unspecified cataclysmic event that will lead to their eventual destitution. It won’t.

Communicating through rather than via this ever increasing array of technology tempts presenters into to creating something so awesomely stunning that their audiences won’t dare to take their eyes off it for a single second. Or maybe you can set about hijacking all that tech and making it part of your presentation? If every device in the room is pulled into your presentation, your audience will have no choice but to pay attention. Unfortunately neither of these will achieve anything other than a huge investment and a righteously confused or thoroughly annoyed audience.

Your presentation needs to be more interesting than their email, more compelling than their facebook account and more important than a call from their optician. It needs to connect with them on a personal level, address the issues they face and position your solution as an easily actionable way to improve their situation.

Achieving this sounds quite daunting but it’s largely about using old skills in new ways – which brings us right back to watches.

I can never recall an incidence when I have rebuffed a request for the time. I once did just point to the time on my watch while my mouth was full of food, but I’m confident that the addition of a vaguely apologetic facial expression and a half smile still made the whole interaction effective for both parties. I also know that asking for the time with a quizzical expression and a tap on the wrist works well where talking is inappropriate or impossible. And I’ll never forget the look on the face of a small and very annoying child who was confused into silence by being shown the obviously bamboozling face of my analogue watch after his 638th request for the time.

This is the kind of simple interaction that forms the base of every great presentation and no matter how complex the content is you should be striving for the same results and fortunately for you that’s exactly what we’ve spent the last ten years helping businesses do.

To find out how to hone your presentation into an efficient device that achieves a stated task (rather than a multi-functional one that fails all round and detracts from its main purpose) simply give us a call.

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PowerPoint And iPad Get Even Friendlier

Tuesday, August 5th, 2014 by Justine<

It’s been a few months now since PowerPoint and iPad got together after one of the longest ‘will they, won’t they?’ debacles that business presenters have ever had to endure.

After such a convoluted build up expectations were high but our initial excitement was tempered with a fair degree of disappointment. Our resident übergeek Matt Roper ran the whole thing through its paces and his review identified some annoying omissions.

Matt lamented the loss of functionality in several areas and it’s almost as if someone, somewhere was listening….

The Office for iPad 1.1 update includes some great stuff that iPad users everywhere will be really pleased to see and behind the headline about exporting to PDF there are some great presenter tools too.

The ability to play videos in PowerPoint was a particular sticking point and that issue has now been addressed (much to Matt’s relief).

The custom show issue may still be an area for concern although the news on hyperlink updates gives us a little ray of hope that everything is moving in the right direction.

Also a word of caution – while viewing a PowerPoint presentation on an iPad is now a viable (if occasionally frustrating) option; creating one is still a pipedream.

While the reasons for this are, I’m sure, deeply technical and devilishly complex, I’ll leave you with Matt’s words of wisdom on the subject “creating and designing a PPT on an iPad – that would be silly!”

Fortunately the team here at Eyeful have a number of tricks and tips up their sleeves to make sure that our customers can use their presentations in whatever format suits them , and their audience, the best – simply contact us to find out more.

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Because All Presentation Are Not The Same…

Monday, August 4th, 2014 by Justine<

When people think of presentations they tend to think of them as all being very similar in both structure and design.

Unfortunately for audiences everywhere many of the elements that began the whole furore about ‘Death by PowerPoint’ are still alive and kicking. Text heavy slides still run unchecked through boardrooms and bullet points fly freely around auditoriums while audiences try to wish themselves out of the whole sorry experience.

But thanks to the effort of the revolutionaries and reformers (ourselves included) these things are becoming rarer. Presenters now know that creating engaging, audience centric content is the way forward. Stories are all important and slides are there to support, not hinder, interactive communication.

So far, so good.

But this is no time to rest on our laurels, presentations are still failing and modern audiences have higher expectations too.

It’s time to stop concentrating on the things that all presentations need and start looking at making progress in a more specific, targeted kind of way.

Every type pf presentation has its own pitfalls and opportunities and understanding how to not just cope with, but actually take advantage of, them is the next step to presentation Nirvana.

With this in mind we’ve restructured our website to provide ‘one stop information shops’ that help our customers get straight to the heart of their subject and audience without falling into the trap of repeating past mistakes.

To find out more about any particular type of presentation simply click on the links below or give us a call on 0845 056 8528.

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Innovation from The Labs

Tuesday, July 29th, 2014 by Justine<

It’s our job to get our customers excited about their presentations and to do that, we need to get excited ourselves.

Part of that comes from the time we take to get to know our customers, their businesses and their audiences and part of it comes from our natural (and slightly odd) tendency to get excited by presentations as a whole. The last (and perhaps most important) part comes from the time we take to let our minds wander off on any available presentation tangent and then tinker incessantly until we can bring our visions to life.

Until recently this process has taken place in a largely secretive way with our experts grabbing a few minutes between customer projects to fiddle about and see what they can come up with. While this process wasn’t nearly as grubby as I’ve just made it sound, we thought it was time to make the whole thing a little more proper.

So we set aside some time in the Labs for our dreamers and visionaries to bounce ideas off each other and then we gave them the opportunity to go forth and see what they could produce.

It’s fair to say that the whole endeavour is turning out to be a rather good idea, a room full of presentation enthusiast firing on all cylinders is truly something to behold and some of the mad ideas that have been batted around have turned into really interesting stuff – so much so that we’ve decided to dedicate a new page on our website to showcase the results.

The Innovation page forms an integral part of our latest web update (more of which I’ll be blogging about later in the week) and we’ll be updating the content every few months, so don’t forget to check back.

blog inn(Please note that neither Eyeful Presentation nor any of its employees or associates bears any responsibility for cessation of productivity and/or addiction brought about by the playing of Lil Phil – you have been warned!)

Inside Eyeful Labs

Wednesday, July 9th, 2014 by Justine<

Just over a year ago we launched Eyeful Labs, our immersive, interactive, presentation environment, designed to help our customers explore new ways of thinking about and delivering presentations.

In that time the Labs have grown to be much more than we, or our customers, ever expected.

They have become the place where presentation innovation, creative inspiration and the spirit of exploration come together with an Eyeful dose of ‘give it a go’ (and a soupçon of scientific insanity) to explore all things presentation.

Presentations are often the least loved and most abused part of any business collateral package and Eyeful Labs is our way of changing perceptions and giving presentations the time and resource they deserve.

At first, many visitors were unsure exactly what to expect (and to be completely honest so were we). But it soon became apparent that our combination of readily accessible presentation expertise and limitless coffee was hitting the right spot.

Soon customers were experiencing the effects in the best way possible and going on to action positive change in their businesses.

Today the Labs are a real hive of activity with customers, consultants, designers and presentation enthusiasts all adding to a mix that is pushing the boundaries of what presenters and presentations can achieve.

It’s a hectic, challenging, stimulating and provocative place to be, it’s The Presentation Lab bought to life – and we love it!short reel 2

To find out how your presentation thinking can benefit from a trip to The Lab, simply get in touch and we’ll help you explore the possibilities.

 

Coming Soon To A Presentation Near You

Friday, June 13th, 2014 by Justine<

Gadgets, gismos, and gimmicks always keep us on our toes.

Over the years we’ve seen so many examples of presenters who fall into the ‘all the gear and no idea’ category that our excitement about new tech always comes with a certain nervousness.

Almost every week a potential presentation tool hits the shelves and it can be quite exhausting trying to keep up.

So with the first half of 2014 drawing to a close I thought it would be a good time to catch up on some of the stuff that might make an appearance in presentations in the future.

We’re all more than familiar with touchscreen technology but some clever boffins at Fujitsu believe that when we interact this way we should be able to feel more than just a flat polished surface. A prototype of their Haptic Sensory Tablet was demonstrated at the Mobile World Congress in February and promises to deliver tactile interaction.

Obviously the screen itself does not physically change to create texture but ultrasonic vibration and high pressure air are cunningly used to trick your brain into interpreting slipperiness, bumpiness and roughness that corresponds to the onscreen image.

One reviewer has described it as like being ‘a bit like being gently zapped by a rural electric fence – in a good way’ but it’s worth remembering that this is still a prototype and when refined it could be an excellent way of bringing an extra sensory element to your presentations.

3D has been edging into tech all over the place (we recently delved into the presentation potential of 3D holograms) and the first part of the year has seen two further ways in which 3D might become useful to presenters.

The crowd funded Occipital Structure Sensor attaches to an iPad and you can scan your surroundings in 3D giving you a digital image that you can then edit and manipulate. I can see this working really well when demonstrating how new machinery would fit into an already existing plant room or how a new floor covering would actually look in a room. And while the ability to do this isn’t entirely new, having the power to do the whole thing in front of a customer could be a really great way of encouraging interaction by exploring and comparing options.

3D printing has also made the transition into the mass market with the MakerBot Replicator Mini compact 3D printer providing a ‘just about’ portable way of creating objects on the spot. Many presenters like to leave something physical behind after a meeting and it’s an effective way of staying in people’s minds. Leaving behind a 3D miniature of your product, that’s been created while you chat, might well be a little more memorable than a branded pen.

What all these things have in common (along with the smelly presentations that we explored a while ago) is that they offer a chance to communicate with your audience in new ways by involving senses traditionally ignored by presentations.

Innovations like these entice presenters to put style before substance, a trap into which many have fallen (and some are still waiting to be rescued).

We love experimenting with stuff here at Eyeful and we’ve been at the forefront of encouraging presenters to utilise multi format presentations (we call it Blended Presenting) but we’ve always balanced these recommendations with one huge caveat; understand your audience first.

To find out more about Blended Presenting and how it can help you get your message across you can check out page 168 of The Presentation Lab book or simply give us a ring and we’ll be happy to help you get it right.

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Hand Held Holograms

Tuesday, June 3rd, 2014 by Justine<

Last month I postulated that maybe one day it would be possible to project a 3D Holographic image that could be used for presentations. At the time I was daydreaming about possible futures for Google Glass and if I’m honest that particular suggestion was a bit of ‘pie in the sky’ thinking.

We’ve looked at the possibility of adding 3D effects to traditional screen type presentations before and despite the tech to achieve this having been available, cheaply, for about 18 months it has singularly failed to make an impact.

We’ve also examined how immersive presentations might work and explored how smells might become part of presentations in the future. While all of this was indeed ‘quite interesting’ the 3D holographic presentation has always been something we’d love to play with (and the subject of near obsessive fervour by one Eyefulite in particular).

The technology to create and deliver 3D holograms actually exists and has been used most notably to resurrect musicians, Tupac and Michael Jackson, have both taken the stage long after taking their last breath. But like a lot of great ideas the money to make it happen came from entertainment, not business.

Technology always takes a while to become small enough and cheap enough to be usefully implemented in our everyday lives, and for 3D holograms to be a useful business communication tool they need to be portable and accessible enough to fit comfortably into the presenters armoury. The current standard rig (as used for resurrecting pop stars) is anything but portable, measuring in at 6 meters high, 4 meter deep and 4 meters wide and price wise it definitively falls into the ‘if you have to ask, you can’t afford it’ category.

The ability to project holograms from a laptop or tablet would be brilliant and it seems that, for once, technology is moving faster than our imaginations.

Ostendo technologies have just revealed the result of nine years hard work – a tic tac sized holographic projector that has been designed for installation in smart phones.

The 3D prototype has stunned early viewers and predictions are for a 2D version to be incorporated into handsets in late 2015 with the ‘Full Monty’ 3D version following shortly afterwards.

This kind of technology appearing in smart phones means it will tick all the boxes for business presenters (and make our very own Lloyd Carter a supremely happy bunny) but as we know having great tech doesn’t guarantee great presentations.

The biggest danger here will be over wowing your message.

Hollywood loves 3D holograms, almost as much as they love ludicrous coincidences, guns that never run out of ammo and things that explode for no reason. The fact that all of these things are used to fill narrative gaps and plug plot holes by distracting the audience should sound warning bells for business presenters – the last thing you want is a distracted audience.

Fortunately, if and when the new technology comes into play you can be sure that Eyeful Presentations will be able to help you make sure that it enhances your message and engages your audience rather than simply leaving them stunned and confused.

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