Posts Tagged ‘Presentation Design’

Big Data – Best Served In Small Helpings

Thursday, April 10th, 2014 by Justine<

As a blogger I spend quite a lot of time searching the internet for inspiration, information and opinion. Sometimes I know what I’m going to write about and sometimes I’m just fishing for the spark that sets the whole thing off. This produces two things – blogs (which is the whole point) and data (which is a by-product).

Every time I access a search engine or visit a site it creates data about that interaction that is collated, sorted, stored and (occasionally) used, but this is only the beginning of Big Data as we know it today.

When it comes to marketing, data is undoubtedly useful.  It’s great to know what your prospective customers might be typing into a search engine and where they might be when they’re doing so, but the inherent problem with Big Data is in its very scope.

The internet exploration that has bought me here today will also have created some misleading data, I cast my eye over an article about using elephants as a scale of measurement, but zoology and quantity surveying are not really of interest to me.

I also read articles that I did not agree with, visited web pages with grammar that bought me out in hives and read one blog that I actually found quite offensive. So while the owners of those sites may be pleased to harvest my data and send me their next marketing campaign, I will be less than pleased to receive it.

When we’re trying to sort out what data is (and is not) useful it helps to think of it like water. Businesses rely on data that comes in a reliable, controllable stream (like a tap) sometimes referred to as Small Data. It helps them understand their marketplace in order to formulate marketing strategies and develop campaigns that target the right people. But too much data becomes a flood that overwhelms businesses hindering their progress and bad data (like dirty water) is not only less than useless, it can spoil the data around it. In this particular simile Big Data is a veritable tidal wave of information and without the capability to manage it correctly it can easily sweep away everything in its path.

From a Big Data perspective my internet shenanigans created lots more information than you might expect. On top of all the actual data I generated there’s a proportion of implied data that comes to life too. Blogging is part of my job so therefore I’m employed, a taxpayer and the proud owner of a national insurance number. I do not work from home so therefore I have transport needs. My computer uses electricity so therefore I have energy requirements. Already I’ve qualified for a plethora of marketing lists and that’s without even beginning to look at the trail of electronic communication that I create every day, or considering the fact that I bank online and my GP has a computerised system for recording my health. (I also inadvertently clicked on a link to an advert for cat food, and I don’t have a cat – sorry).

When so much information is generated it becomes fairly easy to find proof of just about any hypothesis you can think of, for example my cat food mistake could well become part of an ‘increasing demand for pet food in the East Midlands’. Data rarely allows for the foibles and failings that may create it and is always ready to trip those who may rely entirely on its veracity.

Big Data is a messy place and whether or not the thought of incessant spying keeps you awake at night, there’s still plenty to think about.

For many of the businesses that we work with the data balancing act neatly divides into two areas for consideration ‘data in’ and ‘data out’.

‘Data In’ is the stuff that will help you develop your product or service.

‘Data Out’ is about whittling that information down to the stuff that you need to share in order to persuade them to buy it.

So let’s pretend that Sid has invented an amazing new thingummy that will revolutionise how people brush their hair, Sid thinks it’s a great idea and he’s sifted through some Big Data and found out that lots of people have hair and a large proportion of those that do claim to brush it at least once a day. Sid knows exactly what the hair care market is worth and has worked out the exact demographic of his target audience and priced his product accordingly.  He’s even done some good old fashioned market research which has created some Thick Data which when added to the Big Data has led Sid to believe that there is a vast untapped market for his new triangular hair detangling apparatus (RRP £49.99, batteries not included). Sid has paid someone to develop the prototype (who have no doubt consulted some of their own data too) and travelled around the world (creating travel data) to look at manufacturing facilities before placing an initial order for 50,000 units.

Everything Sid’s done so far has been backed up by seemingly sound data and now all he has to do is get the retailers on board. Obviously all the remains is to cram all the data (Big, Thick and Small) that has bought Sid to where he is today into a lovely presentation where it will make every retailer as excited as Sid and the orders will come flowing in.

Unfortunately, that simply won’t work.

The data that Sid collated and used is more than likely interesting only to Sid. It’s also quite likely that any data which didn’t reinforce his obvious excitement regarding his genius invention was ignored and /or replaced (apologies to Sid here, he is an otherwise upstanding and honest citizen). What the retailers need to know is how Sid’s fango dango new device will sit within their product range, how it will appeal to their customer base and whether the supply arrangements and costs are right for them. No problem at all, Sid has all that data too, just add it in to the presentation and we’ll be onto a winner.

But that won’t work either.

Because data is like water a great presentation should contain just enough, served in the right way, to efficiently quench your audiences thirst. Too much data and they’ll struggle to swim through it.

Balancing data is a tricky business and when it comes to presentations there’s more to consider than you might think. Audience Heatmaps are important in understanding which data to include and which to discard. Incorporating data into your story can be challenging and displaying data in a way that engages might well involve using infographics, graphs or charts.

As we know the presentation landscape is also changing and presentations are becoming less formal and more interactive making it even trickier to communicate raw data effectively.

Here at Eyeful we’ve been challenging concepts on presentation content for a while now and managing Big Data comes naturally to us. We’ve developed ways to help our customers identify the data that matters to their audience and then express it in a way that engages them.

We know that endless graphs and chart are soporific and that it’s easy to alienate an audience if they feel that you’re trying to blind them with science. How do we know? We simply asked them.

If you’re worried that Big Data might be drowning your ability to communicate effectively then we’d be happy to show you how your presentation can be improved with a Free Presentation Healthcheck (which will generate no extraneous data at all, but may well make a huge difference to your business).

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The Presentation Lab – Your Questions Answered

Thursday, March 27th, 2014 by Justine<

With just four days to go until it hits the shelves The Presentation Lab: Learn the Formula Behind Powerful Presentations is already causing quite a stir.

Friends, customers and presentation enthusiasts from around the globe are eagerly signing up for our launch event (and already enjoying the first chapter of the book).

But what about the cynics, naysayers and those who have simply given up on ever seeing (or delivering) a presentations that is anything more than tedious, why should they be interested? After all how can a book make that much difference to someone who presents only because they have to?

Here, Theo Van Dort from Inclusive Video interviews author and Eyeful MD Simon Morton to try and find out…..

 

Signing up to find out more is really easy simply click through this link for access to download the first chapter of the book.

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Saying it with PowerPoint

Friday, February 21st, 2014 by Justine<

Having a global team is a marvellous thing, Eyeful encompasses not only the planet but a hugely disparate and eclectic set of skills, experience and creativity. It’s one of the things that set us apart from the competition.

The tough thing is making sure that geography never gets in the way of us working (and laughing) together and we’re always looking for new ways to make the Eyeful world smaller.

We’ve never knowingly missed a birthday based silliness opportunity here at Eyeful Towers and finding a way to share that feeling with our far flung colleagues was as plain as the nose on our face.

After all, if we can’t say it with PowerPoint then who can?

 

NB Sometimes we use our extraordinary skills for serious stuff too, contact us to find out more.

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Hoorah for RAR!

Thursday, January 2nd, 2014 by Justine<

2013 was a very busy year here at Eyeful Towers. Between you and me; we love it when it all gets just a little bit manic, and as long as we manage to fit in the occasional random act of silliness we can keep ourselves and our customers happy, however heavy the workload is. But we have to confess that sometimes we let the odd thing slip and in December we forgot to shout about our latest achievement and more importantly thank the customers who made it possible.

As the beginning of a new year is traditionally a time for quiet contemplation and thankfulness we’re going to right this wrong by telling you all about it.

In December 2013 we achieved inclusion in the Recommended Agency Register’s Top 100. This list is open to all marketing services agencies outside the M25 and inclusion is based entirely on customer feedback. Making the grade shows not only that our customers love us, but also that they’re happy to tell the world. Standing out in a category that includes the whole gamut of marketing services is a huge achievement for a company that only does presentations… and it’s one that we’re really rather proud of.

So, without further ado, here’s an important message to all our lovely customers…..

NB: our ‘cupboard creativity’ sessions are entirely optional and no designers were hurt in the making of this film.

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Between The Covers

Wednesday, December 18th, 2013 by Justine<

For everyone out there who has ever tried to sneakily prise up the sellotape on a present or has progressed through the ‘heft – shake – squeeze’ gift assessment to the ‘accidental corner rip’, here’s a Christmas treat…

A sneaky peek between the covers of The Presentation Lab: Learn the Formula Behind Powerful Presentations.

(And for those of you who can barely wait to get your hands on it – fear not – you can pre-order now through Amazon and Barnes & Noble).

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Eyeful Goes to Hollywood

Wednesday, December 11th, 2013 by Justine<

Here at Eyeful we love a Christmas Movie, there’s no better way to waste a winter afternoon than curling up with a glass of your preferred tipple, a humungous box of choccies and a cheesily seasonal film. Here’s a glimpse into how some of our festive favourites would look with Eyeful stars playing the lead….

  

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Eyeful Advent Christmas Quiz

Monday, December 9th, 2013 by Justine<

Our seasonal silliness continues with a close up Christmas quiz to see you through Monday afternoon.

 

How did you do?

1 out of 4 – Ebenezer Scrooge would be proud

2 out of 4 – Grab yourself a mince pie and try again

3 out of 4 – You’ll be rocking around the Christmas tree…

4 out of 4 – Fast tracked to Santa’s nice list!

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The Annual Eyeful Advent Is Upon Us

Monday, December 2nd, 2013 by Justine<

There’s no denying the fact that Christmas is on its way and regular readers will know that we love a bit of seasonal silliness mixed with a smattering of businessy stuff.

This year we’ll be getting festive with a series of offers, insights and jolly japery that we hope you’ll all enjoy.

For those of you who simply can’t wait to see what we’ve got up our sleeves this year, here’s a selection of highlights from Christmas past….

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Beware of Presentationstein….

Thursday, October 31st, 2013 by Justine<

Regular readers will know how we love to wrap serious messages in seasonal frivolity.

So without further ado, here’s a Halloween offering about one of the scariest (and least effective) of presentation shockers….Presentationstein

Turn the sound up, sit back and prepare to be horrified at what could well be happening to your presentation…

P.S. If the whole thing looks spookily familiar, simply breathe in through the nose and out through the mouth thinking happy thoughts until the panic dies down…..then get in touch and we’ll help you lay the monster to rest.

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Clever PowerPoint & Cute Cats – What’s Not To Like?

Monday, October 28th, 2013 by Justine<

Here at Eyeful we love to push the boundaries of PowerPoint because, in the right hands, it can create some truly amazing presentation visuals.

Whilst much of the world is happy to blame PowerPoint for poor presentations we believe that’s akin to blaming cars for speeding. The brilliance (or otherwise) of a presentation is not about PowerPoint (or Keynote, or Prezi, or the infamous napkin) it’s about getting the best from whatever tool you’re using. And, if we may say so ourselves, when it comes to squeezing every ounce of brilliance from the seemingly mundane, we’re just the people for the job.

Here’s an example of what happens when we give one of our PowerPoint aficionados the seed of an idea and the opportunity just to have fun.

No story, no compelling message and no structure, just the chance to make PowerPoint work that little bit harder as well as play around with some video clips of cute cats.  Happy days.

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