In the last ten years we’ve worked with customers on every continent except Antarctica. Working in new territories is always exciting and we’ve (mostly) enjoyed facing the challenges and opportunities that international working brings.
Our presentation consultancy service works so well because we take the time to get to know our customers, their businesses and their competitive environment and when this involves a new country it often throws up some interesting considerations.
But it hasn’t all been plain sailing, we’ve been almost tripped up by cultural differences, learned to assume nothing about emerging markets and occasionally experienced some amusing diversions caused by language and terminology.
When we made our first forays into Russia we soon found out that the phrase ‘Death By PowerPoint’ has only a very literal translation and through our blog comments we know that ‘Giddy as a Kipper’ is not a phrase that travels well (if at all).
What we do know is that everyone we work with has the same goal – to improve their presentations and make new and lasting connections with their audiences.
Almost as soon as The Presentation Lab Book was finished we learned that it would be printed in Spanish as well as English, which at the time caused almost as much excitement at Eyeful Towers as the book itself.
Just this week we have learned that the book will now also be available in Korean so we donned our ‘enquiring minds need to know’ hats and set out to find out more….
The first surprise came from learning that despite it being an isolate language (one that has no known relationship to any other language) there are approximately 80 million speakers worldwide – which is quite a big audience to get to know!
The Republic of Korea is home to the first cloned dog; an Afghan hound named Snuppy and has the second largest Chocolate Museum in the World. Every year people travel from around the globe to experience the Boryeong Mud Festival and Gangnam Style is the most watched music video of all time. All very interesting, but what about business?
Well it seems that Korea has lots of surprises here too. The 2014 OECD Pisa tests ranked South Korea as having the best education system in the world and that’s not the only place they excel. Soeul is ‘the bandwidth capital of the world’ with residents benefitting from an infrastructure investment that gives them the fastest internet connection on the planet and in urban areas 100 Mbit/s services are the average standard, and are currently being improved. Korean car manufacturers were the first to offer (and honour) extended warranties and Korean made electronics are household items around the world.
It seems fair to say that Korea is one of the big boys when it comes to impacting global commerce, they’re not about to rest on their laurels and they love chocolate, which makes them just the sort of people that we love to work with.