We’ve been talking about trust a lot recently. Once the flurry of storyflows, storyboards and design concepts have died down, we’ve figured that the success of our presentation projects come down to this one simple thing – Trust.
Trust needs to be present before a client, no matter how confident they are, steps up on stage to deliver a presentation we created with them. Trust underpins the month/year/career-shifting pitch made by a nervous salesperson. Trust sits at the core of an internal presentation that communicates the need for change.
Trust is equally important in training and coaching. It forms the backbone of any successful programme – delegates who ‘believe’ grab hold of their new skills and ideas and make the most out of them. Delegates who didn’t quite cross the threshold merely process their expenses and tidily place their course materials on the shelf next to their desk (‘shelf development’ over ‘self development’).
So how do you get it? If only it was as easy as waving a magic wand and ensuring the trust and belief of delegates but the reality is somewhat different. Trust has to be earned. There are no shortcuts or tricks of the trade – just bloody hard work.
However there maybe one exception…
Our Eyeful Labs training would seem to have an unfair advantage due to the topic in hand – presentation engagement. The quality of most presentations is, put frankly, awful – we’re typically starting from a pretty low standard in the first place. As such, by providing a simple, straightforward and logical way of improving the engagement between presenter and audience, we’re onto a winner from the word go. The very nature of the Presentation Optimisation means that improvements are obvious, discernable and repeatable.
Eyeful Labs’ combination of simplicity and process, coupled with huge (personal) leaps forward in terms of clarity and engagement means that trust is easier to win than most. The net result is that delegates are more willing to adopt Presentation Optimisation in the classroom and then have the confidence to ‘give it a go’ as part of their day to day lives, witnessing for themselves the improvements.
This trust creates a good habit that is hard to break, which is good news for presenter and audience alike. What’s not to like?