Posts Tagged ‘Eyeful Presentations’

Out With the Old…

Friday, July 11th, 2014 by Justine<

With new web updates on the horizon, we’ve been reflecting over old content and it’s been really interesting to take a close look at some of our old stuff to see how it stands up in today’s presentation landscape.

As we’ve said before new isn’t always better and telling the difference between the next big thing and the latest one hit wonder can be a challenge, but it’s also true that great things wear well.

Fortunately for us it would appear that along the way we have indeed created a few great things (and, thank heavens, nothing bad enough to be hailed as ironically amusing).

Part of what made Eyeful Presentations the game changing company that it is today is that we laid out our aims and specialisms from the beginning and we’ve stuck to our guns.

We’re really rather good at presentations and while we’ve developed how our work can support and inform other parts of a sales collateral suite, we’ve never wavered from our original intent: improving business communication – one presentation at a time.

We’ve also stood by our intention to maximise ROI for our customers and ensure that no repurposing opportunity is left unexplored.

And we’re rather proud of practicing what we preach.

First aired in 2008 and briefly revived in 2012 here’s something from the Eyeful vaults that has stood the test of time much better than my wardrobe – and could even be erring towards retro chic….

 

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The Story Behind Presentation Optimisation

Friday, May 23rd, 2014 by Justine<

Ten years ago Eyeful Presentations was a mere gleam in the eye of our MD Simon Morton.

Right from the beginning Eyeful was unafraid to ask awkward questions and challenge traditional presentation thinking.

Being the stroppy new kid was great, but when it became apparent that what we were doing wasn’t only different from everything else it was also more effective at engaging audiences it was time to grow up a bit.

The business was growing and as more Eyefulites came on board it was increasingly important to pull all the rebellious thinking together into something that sounded just a little less radical. After all our customers are serious people, with serious messages and it’s important that we can be serious too (but only when we need to).

Presentation Optimisation was a term born to describe how we create business communication that has real impact – a sort of tourist guide for the Eyeful customer journey.

But like any good child that’s been loved and nurtured Presentation Optimisation has grown to be so much more than a catchphrase. It informs everything we do and develops to encompass every new technology and keep pace with the ever changing presentation landscape.

It sits at the heart of our business and continues to be the edge that we (and our customers) use to stay one step ahead of the competition.

Here, one of our specialist consultants, Sally Bailey, explains just what a difference it makes….

Reaping the benefits of Presentation Optimisation is easy, just get in touch and we’ll be happy to help.

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The Presentation Lab Launch – The Video

Thursday, April 3rd, 2014 by Justine<

Monday 31st March saw The Presentation Lab book released in the US and never ones to miss an opportunity for cake we had a little shindig to celebrate.

Lots of our friends and presentation enthusiasts from around the globe tuned in live to find out what all the fuss was about and industry experts shared their thoughts on the future of presentations.

The event proved much more popular than we expected and we’re still receiving registrations, so what about all those people who missed the event?

Fortunately for you, we’re all about keeping our customers happy so we’ve decided to share a recording of the event for those who missed out on the live feed.

After the main event we hosted a live twitter Q&A where one of our guests perfectly summed up initial reactions to the book….

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The Presentation Lab: Learn the Formula Behind Powerful Presentations is available from all good booksellers ISBN-13: 978-1118687000

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Who Should Buy The Book?

Thursday, March 13th, 2014 by Justine<

We’re going to avoid the obvious temptation to suggest that everyone should reach for their wallets and invest in a copy of The Presentation Lab: The Formula Behind Powerful Presentations. This is Eyeful Presentations and we’ve got a reputation to uphold so we’re going to try and be a little more objective and a lot more helpful.

Firstly we can summarily deter some of our potential audience by clarifying the following: if you’re looking for a book that tells you how to make your existing PowerPoint slides prettier, this isn’t it. It’s also not a book that regurgitates the same old “text is bad, images are good” insight that we all kinda know anyway.  So, dear reader, if that’s what you want you can put your twenty quid away and keep browsing.

This is a book designed to be read and then actioned upon.  An unread book is an inherently sad thing and the universe mourns for its unappreciated existence and unfulfilled potential…no more so than when it’s a book written with the avowed intent of making the most out of each and every presentation.

So buying the book is really neither here nor there, the real question is – Who should READ* the book?

Well we’re confident in saying that there’ll be something of interest to anyone who ever has to formulate/write/design/deliver a presentation. And there will be much fuel for evangelism by those who suffer at the hands of poor practice in any of those areas too.

But maybe most importantly this book should be read by anyone who for one moment thinks that any of their competitors might have got their hands on a copy. We’ve often reminded our readers that a poor presentation is a gift to your competitors and a presentation that isn’t making the most of the latest presentation thinking and innovation will be the gift that just keeps giving.

For any of you still in doubt, our intrepid MD (and author of the aforementioned tome) explains all…

 

*please be aware the Eyeful Presentations in no way intends to encourage or endorse the acquisition or retention of The Presentation Lab book by any means other than the tradition ‘cash for product’ exchange system.

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Launching Eyeful Extra

Tuesday, February 25th, 2014 by Justine<

Here at Eyeful we know that our success is down to keeping our customers happy and we love looking for new ways to spread a little more Eyeful magic.

Always striving to be exceptional – we’re really excited to be launching our latest extraordinary example of ensuring an excellent customer experience – Eyeful Extra.

Alliteration over, here’s what it’s all about.

From March 1st 2014 every job we do will benefit from a package of additional support and expertise completely free of charge. For the first three months after sign off of your completed presentation our experts will be on hand to help you with technical support and minor amends for up to two hours. We’ll even contact you after one month to remind you that this service is included.

We’ve never ‘locked down’ our presentations because we know that despite the love and attention we lavish on them, they don’t belong to us, they belong to our customers. We give our customers the ability to make their own amends and Eyeful Extra means that our expert designers and technicians will be on hand to support that process, ensuring that every presentation remains as effective and engaging as the day it left our studio. Or, for those of you who prefer not to tinker, Eyeful Extra gives you the option to simply let our experts do their thing.

And because we believe that every cake should have a cherry on the top, if you don’t use any of your Eyeful Extra time, we’ll send you a Presentation Lab resource pack full of great presentation ideas and useful goodies.

Visit our web page or speak to one of our project managers to find out more.

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Your Chance To Hear Exactly What Simon Says

Wednesday, February 19th, 2014 by Justine<

Following on from the success of his Smarta webchat our intrepid MD, Simon Morton will be guesting on the panel of entrepreneurs at the Birmingham launch of the Santander Breakthrough 50 awards.

Simon will be joining Neil Westwood, founder of Magic Whiteboard Limited, Hannah Wolsey, MD of Urban Coffee Company and Smarta COO Matt Thomas to answer questions and share insight on how to grow a successful business.

Simon has been making quite an impact as a speaker recently and the Eyeful story is one that many start-ups and SME’s would love to emulate, so I’m sure that it will be an interesting evening for anyone interested in starting or growing a business.

The Event is taking place on the evening of March 18th at The Malmaison Hotel in Birmingham; tickets to the event are free and can be booked through this link.

e speak

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If Music Be The Food Of Love…..

Friday, February 14th, 2014 by Justine<

A couple of years ago we decided that it was time to lavish a little Eyeful love on an area oft neglected by businesses – hold music.

Being on hold can be one of the most life-force-sucking wastes of time available and it’s easily made better (or worse) by the quality of what you’re forced to listen to. After all you’re not going to dare to stop listening because of that infernal universal law ensuring that your call will only be answered during a period of inattention on your part.

In true Eyeful style we decided to eschew Greensleeves and turn our backs on unending lists of services that would be available, should anybody ever answer the phone. We set out to make the on hold experience altogether more entertaining. So every month a member of our HQ team chooses a favourite track and we tell our holdees a little bit about that person and why they picked that track.

Consequently (and quite apart from being one of the best presentation consultancy and design services in the world) I’m confident in saying that we’re probably unique when it comes to receiving requests to be put back on hold.

The whole project has been much more successful than we could have imagined and now we’re hoping to spread the love by offering our friends, customers and followers the chance to join in.

All you need to do is click on this link and tell us what you’d like to hear and why, then our Earful audio guru Matt will work his magic and you’ll be able to hear your favourite tune every time you ring us.

shiny icon eyeful music (2)

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Between The Covers of The Presentation Lab

Wednesday, February 12th, 2014 by Justine<

A couple of weeks ago our illustrious MD Simon Morton shared his thoughts on why he undertook the task of committing our presentation expertise to paper. Writing The Presentation Lab: Learn the Formula Behind Powerful Presentations was a huge undertaking and while it’s impact on us, and our customers, is already being felt, it’s impact on the larger world of business communications is still to come.

Modern presentations are the product of years of advances in software and technology and making them visually stunning is easier than ever before. Not only that, but there are a plethora of books telling you, minute step by minute step, how to get PowerPoint ‘popping’ – The Presentation Lab is not one of them.

So once you’ve stripped out the whizz bang of visual impact, what’s left to fill a book?

Well, for those of you who like your presentations to connect and engage rather than dazzle and stupefy, there’s a whole lot of great stuff to get your teeth into and here’s a quick look at what’s on offer….

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Sales Enablement – The Whitepaper Is Here

Monday, February 10th, 2014 by Justine<

It’s been a while in the making and it’s caused some serious navel gazing here at Eyeful Towers.

We’ve already shared our thoughts on The Content Battle, enlightened our readers on The Power of Story and investigated how Catalysts for Change can be harnessed (and future presentation panic avoided).

So, here we are at the denouement of our foray into Sales Enablement and it is our pleasure to introduce the culmination of all our hard work *insert magnificent, imagined launch scene here* simply click on the image below for your free copy.

Sales Enablement Whitepaper

If you’d like to know more about how an optimised presentation can become the cornerstone of a great Sales Enablement strategy simply drop us a line and we’ll show you how.

 

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Sales Enablement – Catalysts For Change

Friday, February 7th, 2014 by Justine<

We’ve all been there; the coveted would-be customer eventually agrees to give you some of their precious time – tomorrow.

The need to impress overrides the need for sleep and the addition of wine seems like a fine idea. While we have to state clearly that this isn’t a recipe for success, it can produce some surprisingly good stuff.

Fast forward three months and you can almost guarantee a version of the following conversation….

“Can you remember that thing you did for that pitch, the one where we had to reprint it in the morning ‘cause of the red wine spill?”

“Yes, that was the pharma company with the yellow logo that looks like a frog swimming – what were they called?”

“Give me a minute and I might remember, I know we didn’t get the job”

“Will it be on the server?”

“No, I did it at home so it’ll be on a memory stick somewhere – I think I had to use my daughters’ ballerina one”

“Bugger there was a really good bit in there about how we understand marketplace positioning……”

If only you’d got your story and content sorted in the first place neither the initial panic proposal nor the loss of the one gem it contained would have happened….

So intros over, it’s almost time for the whitepaper itself, see you on Monday 10th February when all will be revealed.

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