Posts Tagged ‘Eyeful Presentations’

100 More Join The Eyeful Mission

Friday, March 27th, 2015 by Matt<

It’s no secret that Eyeful Presentations are on a mission to rid the world of poor presentations and when we say world – we mean it!

We’ve created fantastic presentations and helped people get better results all over Europe, America, Africa and even as far off as Australia…

This time we’ve been battling bullets a little closer to our UK home as just over the water in the Republic of Ireland.

Eyeful’s Dublin based consultant Ronan Kinahan (a training specialist) has been hard at work inspiring the minds of almost 100 sales executives in Cork to think, act and deliver differently when it comes to business presentations.

Ronan delivered a networking educational seminar on ‘personal effectiveness’ that gave thought provoking and practical advice on how to visualise content, enhance recall and the power of the value proposition.

Ronan

 

 

The key to presentation effectiveness is to achieve an equivalence of standards between the message, the medium and the messenger. All aligned with audience expectations, put simply, that’s it. Ronan Kinahan

 

 

Eyeful help businesses to tackle poor presentations through our Presentation Optimisation process and great design – we support this with training courses that help to create great presentations at the point of inception, creation and delivery.

To find out more about our training courses simply drop us a line.

Story Season – How Does Story Impact On Presentations?

Wednesday, March 25th, 2015 by Matt<

We now join senior members of the Eyeful consultant and design teams and continue through Eyeful Story Season with a look at how they believe story can impact on presentations.

Gain insight into if ‘once upon a time’ is an outdated concept, if a strong design can hide a weak story and hear a potential story structure that you could use when combining story and presentations.

Over to the Eyeful team…

In the next edition of Story Season the team talks about their favourite presentation examples that used story to effectively deliver the clients messages.

We’ll also include clips of the presentations to give you a little extra inspiration and so you can really see how story has been worked into real and successful presentations.

Stay tuned for this or if you’d like to speak to an expert directly, then just give us a ring on 0845 056 8528.

Story Season – What Does Story Mean to you?

Friday, March 20th, 2015 by Matt<

In this chapter of story season, we enter the Eyeful rabbit hole and meet some senior members of the Eyeful consultant and design teams and get their own personal take on how stories and presentations are linked.

In this first episode of a three part series, we share the minds of the people who work with business presentations on a daily basis. Discover how they simplify the process and gain some inspirational ideas for your own presentations.

Over to Team Eyeful…

In the next edition of Story Season the team talks about how story (or lack of) can have a major impact on presentations…

Stay tuned for this or if you’d like to speak to an expert directly, then just give us a ring on 0845 056 8528.

A Very British Question…

Thursday, March 19th, 2015 by Matt<

ssp1

We Brits hate talking about money. I don’t proclaim to know why, it’s just one of those things.

Be it discussing what we get paid, how much our car cost or how much we spent on our wedding – it just doesn’t feel right to talk about MONEY!

But is it the same for businesses?

When it comes to searching the net for a particular product or service, I absolutely hate it when a company goes into great detail about something – but then the price is nowhere to be seen.

As I’m then forced to call them, have the uncomfortable conversation about MONEY, usually then to find out we are poles apart anyway.

And what about business presentations? We were recently asked:

Do you think costs, prices or fees should be an integral part of a proposal presentation, or left in the hard copy version handed over at the end?

Well, the answer is: it all depends on the most important aspect of your presentation – your audience.

Considering specifically ‘proposal presentations’, these are slightly different beasts to other presentations, as it could be that the price is absolutely expected or it may even be a formal requirement of the tender process.

If this isn’t the case, you really need to consider who your audience is and weigh up if you think the cost or price should be included and when.

In our very own Simon Morton’s book, The Presentation Lab he goes into detail on identifying and understanding your audience with the aid of audience heat maps. This is a good port of call if you are struggling in this area.

Here’s a potential structure to follow for a proposal presentation that does require costs:

Structure

The presentation should follow a structure that sets out the key building blocks of the product or service on offer in a visual way.

This ensures you don’t get pulled into conversations on every last detail, plus it helps you avoid trying to load slides with too much ‘non-presentable’ content.

Use Blended Presenting

Blended Presenting is essentially choosing the right presentation tool for the right moment of the presentation. So in this suggested approach, you could open with PowerPoint and then hand out hard copy print documents/pages at key stages before returning to PowerPoint.

When it’s time to reveal the price, keep the slide content pretty high level and leave the detail in the document.

The advantage of giving out, hand outs at specific times, is it keeps you (the presenter) in focus with the audience. As if you distribute the hand outs too early, you run the risk of losing the audience as they flick through and read ahead, instead of giving you their full attention.

Remember you’re not limited to PowerPoint and print outs alone, blended presenting covers a  range of tools that also includes: Whiteboards, Prezi, Websites, Product Demo’s and Videos.

Visualise Dry Topics

If you’re presenting very dry content such as costs, graphs, facts, figures or tables of information – consider taking an infographic approach.

As at the end of the day if a graph is on a slide, it must be there for a reason – it’s telling a story of some sort, so why not visualise that story and make it nice and easy for your audience to understand.

A top sales person once said to me that all of his sales opportunities are won or lost on the ‘deal’ it’s the overall package that makes the difference, not just the price

So consider what your ‘package’ is, combine it with the price and design it on the slide in a visual way – as this might just make the difference.

Contact the Experts

These opportunities are hard to come by and you usually only have one chance to close a deal. If you don’t want to risk it by using mixed up messages and homemade slides, then consider contacting the experts in this field.

Just pick-up phone and give Eyeful Presentations a ring on 0845 056 8528.

 

 

 

Story Season – Blockbuster presentations are just a few takes away

Thursday, March 12th, 2015 by Matt<

Movies and presentations aren’t that different.

OK, so maybe you’re not up for crashing on the sofa with a bag of freshly made popcorn and watching your latest pitch presentation with your better half BUT as we continue our journey through Eyeful’s Story Season, I’m going to show you how using what you already know about movies can help you create better and more structured presentations in the future.

The movie topic we’re going to explore is the Synopsis stage, or when it comes to presentations, what we at Eyeful call the Storyflow and the Storyboard.

Take a moment out and think…

If you were going to make a movie you wouldn’t just grab some actors and a camera and go shoot something without a story, without a script and no general direction. The same goes for presentations – the last thing you want to do is start off by opening up PowerPoint and trying to plan as you go along creating slides. It’s a recipe for disaster and will eat up more time than a Star Wars marathon.

So where does the road to silver screen success begin?

A movie generally starts with an idea for a story. Someone has a dream, gets inspired by real events or simply somehow has a great story idea that makes them so excited and driven that they just have to get it out of their head and down on paper.

A presentation starts in much the same way – an idea or vision.

At some point in time, somebody, somewhere came up with an idea, be it to sell something, to change something or perhaps to teach something…

Generally speaking this spark of creativity will inform the goal of the presentation – it’s what you the presenter (or your company) want to happen as a result of giving the presentation.

Back in Hollywood, the screenwriter gets the idea down on paper in the form of a synopsis, which is literally a written map of the story as a whole – where it starts, who the characters are and the journey they go on to wherever it is they end up.

I once read that a good movie should always take the audience on a journey – would it hurt to apply this to an audience who are expecting death by PowerPoint?

The flow of a presentation can be planned to take the same celluloid journey.

In our very own Simon Morton’s book, The Presentation Lab he details an entire chapter on business storytelling and offers an example of a simple story structure:

story structure - no frame

This structure is as old as the hills and has formed the basis of storytelling for centuries. As such, there’s no wonder that it has been successfully applied to both presentations and movies for many years.

Compare and Contrast

By way of an example, let’s look at the recent Hollywood blockbuster, Gravity, and in parallel, review the structure of a booking software sales presentation created by Eyeful.

Gravity

The story flow of a standard sales presentations in Putney and that of a Hollywood Blockbuster set a long time ago, in a galaxy far, far away are in reality, not that different.

Importantly this example should have demonstrated that using stories in presentations is not complicated and that they don’t mean that your presentation need to start with, “Once upon a time…”!

What Happened Next?

The combination of story and presentations is a powerful one – go forth and make it happen.

You can use the synopsis structure above as a guide to creating presentations in the future and make sure when you leave those hard earned meetings you’re on the walk of fame – not shame.

If you would like some Hollywood style help to get your presentations ‘in the can’, get in touch and one of our story obsessed team will be on hand to bring your next blockbuster to life.

 

 

 

The Eyefulites are growing….

Wednesday, March 11th, 2015 by Matt<

Newbies

Here at Eyeful your presentations are really important to us, we put a lot of time, energy and thought into every stage of the process – which is why we’ve strengthened the Eyeful team at every step of the way to ensure your presentations are given the full care and attention they deserve.

Stage 1 – Presentation Optimisation

At the beginning of every project you’re assigned an Eyeful Consultant – they get to know your situation, understand your goals and help you create a story-flow using our tried and trusted Presentation Optimisation process.

Joining us at this stage is new presentation consultant Duncan Cranmer, based in Bristol, Duncan is as frustrated by the poor state of business presentations as the rest of us… his mission now is to help Eyeful’s customers meet the issue head on.

Duncan is highly experienced in B2B sales, having worked in a variety of sectors from software, services into the NHS and latterly in sales enablement services.

Stage 2 – Storyboard Creation

The story-flow is then turned into a storyboard – by a storyboard developer such as Sam Potter.

At this stage we always go to paper before PowerPoint, as it allows us to step away from slides and truly consider the right content to go into the visuals of the presentation.

Sam brings with her considerable experience from the retail industry, gained in a variety of roles including 2 years in visual merchandising – Sam will put these skills into practice by turning story flow documents into fully fledged storyboards – which are then turned into fantastic presentations by our designers…

Stage 3 – Design and Creation

And for this part of the process we welcome the rather artistically talented Ed Geraghty and Helen Power – who should both be congratulated for getting through an exhausting (and long running) series of phone calls, interviews and tests!

Ed has 5 years of graphic design study under his belt and has most recently been working for a Midlands based design agency.

Helen joins after being a freelance designer in the sunnier climes of Australia.

All of Eyeful’s new recruits exude an excitement and hunger to push presentation’s forward which when combined with the existing extraordinary Eyefulite team only makes Eyeful’s position even better equipped to respond to your presentation needs.

Help us rid the world of yet another poor presentation, give us a call on 0845 056 8528 and our team will be on hand to help you.

Presentation Lessons Learned At A School Assembly

Thursday, March 5th, 2015 by Simon<

I’ve had a smashing morning. The stars aligned and my schedule cleared enough for me to attend a special assembly at my children’s school to celebrate ‘World Book Day’.

The assembly had all the key ingredients in place to make it special… The introduction by the squeaky (but definitely improving) school orchestra, a cute play put on by the tots in the Reception class and the excruciating moment where parents grunt/falsetto their way through a long forgotten hymn.

But the real magic happened when the stories started.

As children of all ages took their place on the stage, we were treated to self-penned stories that were brilliant, creative and thought provoking in equal measure. World Book Day was off and running…

What made it all the more special was how the children actually delivered the stories. Despite nerves, they were beaming from ear to ear, obviously delighted to be sharing their stories with the world. Their proud smiles were only matched by those on their parents faces, a wonderful sight to see.

So how does this relate to my stock in trade, business presentations?

There’s an obvious link to the importance of authenticity (something I have become somewhat maniacal about) but also the sense of pride that comes with sharing a story you want the world to hear.

It occurs to me that a gazillion books/blogs/articles have been written about how to beat glossophobia (the fear of public speaking) but a pitiful few focus on the joy of sharing a message you’re proud of.

My advice to nervy business presenters is simple – attend the next school assembly you’re invited to. The enthusiasm and joy of children sharing their stories is both infectious and priceless. Oh, and in the spirit of World Book Day, if you’re still after glossophobia-beating-inspiration, who better to turn to than Roald Dahl:

Sunbeams

Story Season – The Tightrope of Authenticity

Friday, February 27th, 2015 by Simon<

Those who have been following Eyeful’s Story Season over the last few weeks will have spotted a theme.

Yep, we truly love the power of story in presentations. We love the heightened levels of engagement they bring, the spark they create in audiences and the unforgettable images they create. In the right hands, they are a very powerful tool.

Yet we’re also consistently cynical about those that claim that ‘story’ is a presentation panacea. Stories fall flat on their faces when used inappropriately, out of context or as a short cut to a properly thought out proposition. They are also bound to fail if they are inauthentic.

AuthenticityOutside of all the science, the scenarios and hype, there is one simple truth – powerful stories rely on authenticity. They work because they connect, forming a bridge between the storyteller and the audience, sharing emotions, experience and ideas. In short, you have to ‘feel it’ to effectively share it.

Inauthentic = Ineffective (To The Point of Being Pointless)

We see inauthenticity everywhere, from the singer who mimes their way through an old standard to the stand-up who ‘phones in’ a performance. It just doesn’t work – the connection is lost.

It’s this authenticity issue that is one of the flaws that those with blind faith in ‘business storytelling’ seem to conveniently overlook. Marketing folk beware – foisting a pre-canned, generic and inauthentic story upon a business presenter is bound to fail for the simple reason that they don’t ‘feel it’.

Too Authentic?

The power of authenticity can, of course, go the other way – some stories are simply too emotional, too heartfelt to work effectively in a business presentation.

By way of example, allow me to share a personal presentation flaw. Shortly after the publication of The Presentation Lab, I shared a story to illustrate the power of visuals. I talked about how I felt as a spotty teenager seeing the extraordinary and shocking pictures of the Ethiopian famine for the first time. I recalled the emotional rollercoaster of Band Aid, from singing along to Spandau Ballet one minute and then sobbing with millions of other viewers as we watched the harrowing CBC news report of a skeletal child, near death, struggling but determined to stand (to a devastating soundtrack of ‘Drive’ by The Cars). And then, 20 years later, that incredible moment when she was introduced, fit and healthy, to the audience at the Live 8 concert.

The story was powerful and helped audiences understand the point I was making…but was frankly too personal and emotional for me to deliver. I choked up each and every time I shared it – the story simply proved too raw for me to tell without going to pieces so in the end I dropped it. It was too authentic.

So where to draw the line? In the world of business presentations, the power of stories come from the connection they make with an audience. Authenticity is a key element in ensuring that connection is made so treat it with respect.

Oh, and as ever, put yourself in the shoes of your audience – what would help you engage better? When traversing the tightrope of authenticity, I’d take a heartfelt but shoddily told story over a slick but inauthentic one every time. Or, like Don Draper, you can strive to get the mix just right:

Story Season – Science and Stories

Friday, February 20th, 2015 by Matt<

We continue our journey through Story Season now by taking a dip in the mysterious pool of Science and Stories. You’ll come out refreshed, thinking differently and in more detail about your presentations in the future.

Which in turn will lead to you becoming a better presenter, who has a higher chance of getting the end results that those other ‘death by PowerPoint’ presenters can only dream of.

In short, to avoid these horrible gut-wrenchingly awkward situations, we respectfully suggest you use parts of ‘story science’ to help you construct more engaging and compelling presentations.  Here’s how…

THE SCIENCE OF SUBTEXT

Subtext is the story within the story. It doesn’t matter if you’re reading a book, watching a movie, or receiving a presentation – subtext is right there.

Think of it as levels.

Level 1 is the story being told out loud. The words we actually hear and the visuals we actually see.

Level 2 is the subtext. The story underneath this that the audience creates based on what they experience.

In regards to the subtext in presentations specifically, our very own Simon Morton’s book, The Presentation Lab, has a chapter dedicated to ‘The Super Powers of Visual Subtext’.

In this he focuses on how slide visuals, such as a photograph or graphic, can illicit different emotional undertones with the audience. The choice of visual though really depends on your audience – more on this in a moment.

In regards the context in stories, in story development consultant, David Baboulene’s blog, he discusses subtext using (allegedly) the shortest story ever written by Earnest Hemmingway.

“For Sale. Baby’s Shoes. Never Worn.”

Ok, so ‘War and Peace’ it isn’t, but for such a short, nay minute story it certainly evokes a strong response from the reader.

There’s the melancholy interpretation, where you think that a baby has sadly passed away – or there’s the more positive humorous assessment, where you might think the baby was born with huge feet and grandma and granddads first gift was just way too small!

It all depends on how youthe audienceinterpret the story and create the subtext.

AUDIENCE CENTRIC STORIESheatmap 3

And this is where when it comes to presentations you need to be so careful and really consider your audience (and when we say ‘consider’, we mean more than just a passing thought – truly ponder what makes them tick, the dynamics within the group and why they are listening to you in the first place).

Again the ‘The Presentation Lab’ book recommends that you need to consider the type of personality the key members of your audience are and which group of Visionary, Factual or Emotional they sit in – in the book Simon uses something called Audience Heat Maps which can help build this picture for you easily.

Once you know what makes your audience tick it’s time to start thinking about what you are going to say and what you are going to show in order to create the right message and subtext.

THE SCIENCE OF STORIES

And this is where the science of story really comes into play…

Your audience, for the most part, will be living, breathing, heart pumping, brain controlled human beings. And it’s in the grey matter department that your presentation needs to be the equivalent of a Red Bull overload.

There is a part of our brain called Broca’s area. This gets switched on when we either hear someone speak or read some text, as it interprets and makes sense of the words.

Now that’s nothing to get too excited about. More interesting things start to happen when we get past this area to the Primary Olfactory Cortex (linked to smell) and the Motor Cortex (which is for planning, control, and execution of voluntary movements), with more and more areas of our brain working we start to really listen, understand, engage and get excited about whatever it is we are experiencing.

To get these areas started though, you need to really think about what’s coming out of your mouth and what’s written on your visuals.

Boring, flat, uninspiring words won’t get much past the Broca…

But start thinking a little bigger and adding more meaningful content and using words that really mean something then this is when things start to happen.

Talking about things with odours such as describing the smell of fresh coffee, or the smell of a new-born baby’s head – these will get the Olfactory Cortex activated, whereas the Motor Cortex is stimulated by words relating to movement, so perhaps relating to sport, or as specific as kicking or running.

Now it’s merely a case of marrying up the right words to get the audience’s brains going and turning it into presentation content that’s relevant…get the mix right and you’re onto a winner.

And if you package this up in a story, the audience will find it easier to digest and the scientific content of your presentation will see them constructing the information and subtext you want and heading towards the target outcome of your presentation.

Net result?

Improved engagement. Increased message retention. Presentation success.

You are now a million miles ahead of those presenters currently sitting in front of the TV creating tomorrow’s death by PowerPoint.

If you need a hand in putting this all together, just give us a call, we’re ready to help keep your presentations ahead of the competition.

Story Season – A Prologue

Monday, February 9th, 2015 by Simon<

Occasionally the team at Eyeful Towers gets a bee in our collective bonnet. A couple of years ago we went all out to stem the overly effusive praise for Prezi* and a while before that we were getting ourselves hot under the collar about the curse of OSMCs (Old School Management Consultants).

The topic that has become the focus of our attention? Stories.

Story Season 1Now don’t get us wrong – we LOVE the smart use of stories and story structure in presentations. They’ve formed some of the most compelling, engaging, passionate and memorable presentations ever created. The use of ‘story’ in presentations makes a lot of sense – get it right and you’re onto a good thing…

Yet there’s a problem…and it’s not too dissimilar to the Prezi fanboy postings that created such a fuss back at Eyeful HQ.

Our issue is that people understand the IDEA of story in presentations but have little or no sense of how to INTEGRATE them into the finished product.

The net result is lots of noise, opinion and phrases like ‘narrative arc’ being thrown around with little real understanding…and minimal improvement to presentations.

Well…we’ve had enough. So over the next 6 weeks we’re going to share our views on the good, the bad and the plain confusing of story in presentations. In weekly instalments delivered via the Eyeful blog and LinkedIn, we’ll ask the people on the front line to share their experiences, look at the science behind it all and provide valuable ideas and structures for business people just like you.

In short, Eyeful’s Story Season will help you step back from the hype and take time for figure out how it can truly help you, your presentation and, most important of all, your audience. We think that’s something worth sharing…

* In summary, Prezi is great when used appropriately and designed sympathetically BUT it is far from the presentation panacea so many people proclaim it to be. Nuff said.