There’s no doubt in my mind that I’ve lucked out when it comes to choosing a profession.
My passion for presentations and the art of engaging audiences has fuelled some amazing adventures and experiences across the globe and latterly, becoming the author of a successful book on the subject is the cherry on the cake. Everyday I’m surrounded by the incredibly creative Eyeful team who not only support my wildest flights of fancy but also act as catalysts/provocateurs for the next phase of the journey. And, to top it all, I get to spend time with some truly amazing customers. Yesterday was one of those days.
Yesterday was spent with the CMO of a multinational technology company. It wasn’t notable because of a whopping slice of new revenue or kicking off a timezone spanning project. It was powerful because of five short words:
“You’ve really changed things here”
Let me give you a little background. We were first called upon 12 months ago when the European office had identified that their presentations were simply not working. They had the wherewithal to recognise that the problem was not because their PowerPoint slides looked a little shabby or that their marketing teams needed their softskills polished. They’d identified more fundamental areas to focus on – going back to the foundations of how they developed their presentations and building them back up again. Which is where we slotted into place.
What followed was a series of full-on, interactive workshops with teams across Europe sharing our Presentation Optimisation process, from Audience Heatmaps via Audience Pathway Storyflows and finishing up at a Blended Presenting strategy. Presentation Optimisation became Presentation Optimization as we were invited to start working with the mothership.
However it’s not the scale of the engagement with the customer or the jet set lifestyle that’s exciting (although we are grateful!), it’s the impact it’s having across their business.
“You’ve really changed things here” means that the fundamental processes we’ve shared with the international teams are now being applied day in, day out. As a matter of course, executives ask to see the Audience Heatmap for the presentation they are preparing to deliver. The simplicity of the Audience Pathway presentation structure is being applied in other forms of communication, from e-mails to internal comms documents. The ‘simplicity is not stupidity’ mantra is working…and things are changing.
We’ve spoken before about our ‘funny tummy feeling’ measure of success. The realisation that our good ideas coupled with a great organisation willing to try something different can have such an impact took the ‘funny tummy feeling’ off the scale. I’m still smiling 24 hours after the meeting which has to be a good sign…
To learn more about the Presentation Optimisation approach, pick up a copy of The Presentation Lab book or, better still, get in touch. We’d love to hear more about you and your business presentation frustrations.