Posts Tagged ‘Exhibition’

Keep taking the tablets

Thursday, October 27th, 2011 by Justine<

In a world where technology marches forward at breath-taking pace the impact of tablet devices has made every effort to conform to one of my favourite ‘laws’ of technology:  Amara’s law states that ‘the impact of any new technology will be overestimated in the short term and underestimated in the long term’.

tablets

Of course in order for new technology to have significant impact it needs to be accessible on two levels: usability and price.

The tablet device has always had usability in its favour – just pointing at what you want is a universal default language. Price, however, is a different story, and has so far kept the tablet in the hands of the affluent and the enthusiastic, and helped prevent it from fulfilling its promise as a presentation tool.

The Aakash is a 7” tablet that has just been launched in India and is predicted to go global in the near future. The basic model has  256 MB of memory and 2GB of storage, built-in wi-fi, two USB sockets and a micro-SD card slot. Reviewers are critical (as is their want) of its processor speed, battery life and it’s old style  touch-screen. It also is, as yet, lacking in the app department. So the pros and cons are easy to assess and will never impress the tech snobs or dent the brand loyalty that the big names fight so hard for.

So why am I even blogging about it?

Well the list price on the model above is 2,999 Rupees, at today’s exchange rate that makes it £38.69 – meaning that every single person in your business could be carrying your full presentation portfolio 24/7 for less than the price of the Christmas knees up.

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A Fool With A Tool Is Still A…

Thursday, July 28th, 2011 by Simon<

It seems like everyone these days has a fancy, super sexy (and often heavily finger-print ridden) iPad.

This is certainly in evidence if you take a wander round any exhibition.

iPad 01bIn the last few years the iPad has become de rigueur as the prize on any stand competition (except for the odd cheapskate – a desktop scanner anyone?) but in the last 12 months they’ve morphed from being a business card attracter to being a tool on the stand itself.

We certainly think that embracing new tools in any sales or marketing situation is a damned fine idea – but as with any tool and/or technology used in a sales situation, it comes with a caveat.

A fool with a tool is still a fool.

In short, just because an iPad is “cool” doesn’t mean it makes a sale any easier.

Most importantly, if you don’t put the effort into using your shiny new iPad properly, it’ll certainly make you look like a fool with a tool (worry not – that concludes the over use of that particular phrase).

What you need to do is go back to presenting basics.  First things first, look at what you are going to be using the iPad for.

  • Is it for demoing something?
  • Is it to show off your website?
  • Is it for collecting data?
  • Is it to do a quick presentation?

Once you know what the use is, you can then plan how to use it…

If you are using it with a presentation (don’t get us started on the opportunity that both Apple and Microsoft have missed with the very poor presenting software on it) then you need to start from scratch with any presentation you want to use.

A presentation on an iPad at an event needs to be different because of all the above reasons.  In line with our Presentation Optimisation process, it’s all about starting from the beginning again and focussing on your key message.  From there, storyboard what you want to get across and then (and only then!) can you begin to build a compelling and succinct set of slides.

The end result will be a presentation that will be a real aid to you on the stand…and not simply a good looking gadget.

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Embrace the Fear! Coping with a Conference Presentation

Tuesday, November 2nd, 2010 by Simon<

Let’s face it – most people learn to make presentations in front of relatively small groups of people.  So when it comes to presenting yourself, your ideas or your business to an audience of hundreds at a conference, it’s unsuprising that panic can often set in.

Fret not!  We bring good news – there is another way.  By giving yourself plenty of time to plan how and what you’re going to say and by doing some simple research, you can be sure of making a great impact.

Rule 1

As soon as you’ve made the decision to speak, decide on a compelling and engaging topic for your presentation (OK – it may seem a little obvious but you’d be amazed at how many people go for some wishy-washy subject that really won’t appeal to the audience).

It should be one in which you have some expertise, to give you the confidence you need to speak about it.  It should also be consistent with the theme of the conference (a blatent sales pitch rarely wins you fans in the audience).

Outline the key benefits to the audience, as this will help you focus and help the conference organisers promote the event.

Rule 2 

Next do some research by getting the answers to some important questions.

  • What time will your session be and how long will it last?Conference room
  • Are you expected to take your own handouts, or will the organisers provide them for you? In which case, in what format should you provide them?
  • How many people are expected to attend and who are they?
  • How will the room be set up?
  • When can you have access to the room?
  • Will they provide the equipment you need, or should you take your own?

The more information you can get, the better prepared you’ll be.

Rule 3 

Give yourself plenty of time to prepare you presentation and practice it. If it doesn’t feel right, you’ll need enough time to improve it (blagging, no matter how noble an art form you may consider it, rarely works).Practice practice practice

Don’t forget to give yourself plenty of time to prepare supporting visuals (and no, that doesn’t always have to mean PowerPoint!)

Prepare your handouts to give delegates even more value from attending your presentation.

Rule 4

The witching hour is almost upon you so make sure you’re organised and mentally prepared for what lies ahead:

  • Before you leave for the conference, make sure you have back up copies of your presentation, so you know your files are safe if you have problems with your equipment. 
  • When you get there, check that you’re happy with the layout of the room and that all the equipment you need is there and working.
  • Try to attend some other sessions at the conference, to make sure you don’t duplicate what’s already been said. This will also give you the opportunity to find out more about your audience.

Rule 5 

After making your perfect presentation (and yes, it will be), make a note of questions you were asked, as this is good material for your next presentation.

If you promised to get in touch with anyone – to provide extra information or contacts – make sure you get their contact details and then do what you promised.

This will make you stand out from many presenters who never keep in touch with people they meet (crazy but true…).

Time to let you into a little secret…

Speaking at conferences used to scare the living daylights out of me.  Despite being armed with a great story, compelling support materials and hours of rehearsal, I’d be a quivering wreck by the time my introduction onto the stage was being made. 

And then a colleague let me into little secret – the audience want you to succeed

They are on your side

They want to engage with you, smile knowingly at your ice-breaking gags and marvel at your visuals. 

Add that positive feeling in the room to a presentation that has been carefully planned, designed and rehearsed, and you’re onto a winner.  

Trust me – it works…

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Sibos 2010 – The “Pre-Panic” Webinars

Tuesday, September 14th, 2010 by Simon<

Sibos is one of the most hotly anticipated banking events in the calendar.

Anyone who is anyone in the banking technology market is there…and making an impact is a must.

Here at Eyeful, we’ve had the pleasure of working with a long list of Sibos attendees over the last few years. 

Over this time, we’ve developed Webinar logopresentations to grab delegates’ attention as they walk past a stand…or interactive presentations to allow your team to access the right information at exactly the right time for interested delegates. 

We know we’re doing something right – as each year passes, more and more companies return to us to develop their presentations ever further to ensure they get the very best return on investment from their attendance at Sibos.

As this year’s event looms large, we’ve decided to share our wisdom and experience from years gone by through a Sibos 2010 themed webinar.  If you’re responsible for the stand, the messaging or simply someone who wants to make sure that visitors to your stand take more away with them than the latest stress toy, read on…

Topics covered will include:

Different presentation types

  • High impact rolling stand presentations
  • Interactive “pod” presentations

Messaging

  • Matching content with your audience
  • What do you want the delegates to take away with them?

New technologies

  • iPad – the answer to all your event presentation woes?
  • Repurposing PowerPoint to maximise follow up effectiveness

We look forward to your attendance at one of the following webinars:

Europe - 1st October, 1pm GMT (click here to book your place)

North America – 1st October, 1pm EST/10am PST (click here to book your place)

PS – If previous webinars are anything to go by, places will be snapped up quickly so please book soon to avoid disappointment!

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Nice people saying nice things – OI Software

Thursday, May 6th, 2010 by Simon<

We’ve said it before and no doubt we’ll say it again – we truly feel a lucky bunch to be working with the great and good in business today.

OI SoftwareFor example, take our recent work with OI Software.  They had an urgent requirement for an important event and called upon Eyeful to help them out. 

Urgency is often part of the deal when dealing with presentations for events so we took it in our stride and delivered what we believe was a top notch end product.  As the interview below demonstrates, they thought so too.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

What made it all the more special was the gratitude shown by OI Software up to and after the event. 

We’ve had the pleasure of working with them since and, to a man, they’re an extremely nice bunch.  Oh, and their new presentations are rather fancy too…

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The event within the event

Monday, March 15th, 2010 by Simon<

If you’ve visited a B2B exhibition in the last few years you will undoubtedly been impressed by some very fancy, multistorey and ultimately expensive stands.

Exhibition framed 1

Not only are the stands expensive, the floorspace upon which they are plonked will have also cost a pretty penny.

On top of that, the stand is (quite rightly) extensively staffed and choc-a-bloc with gleaming corporate collateral. 

Quite an investment and statement of serious intent by the exhibitor.  Bravo!

Exhibition framed 2But hang on – what’s that lurking on the plasma screen? It is one of the most unengaging PowerPoint presentations you will ever see (or most likely walk past) and typically the weakest link on the whole stand.

Chances are it was put together at the last minute by one of the marketing team who basically got lumbered as they “know PowerPoint”.  In short, an own goal of majestic proportions!

As with all things your organisation does, surely its time to make that presentation as impressive, eyecatching and generally tip-top as the rest of your stand?

When putting together a stand presentation there are 2 important points to remember.

Design – No Time for Scrimping!

Make no bones about it – this presentation is a shop window and as such needs to look A1. Don’t knock something up – get a professional in to do it properly.

Structure – The 30 Second Rule

You have a maximum of 30 seconds to get across what you need to get across so you have to spend a lot of time deciding how those 30 seconds builds and tells a story.

It may be that you have lots of different stories to tell so have lots of 30 second stories – but whatever you do make sure it is short, sharp and to the point.

So in conclusion…

When it comes to creating a presentation for an exhibition, all you need to is grab people’s attention through a combination of eye catching design and a powerful story.  All in less than 30 seconds.

Sounds a doddle..!

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