Posts Tagged ‘CPD’

Because We Love CPD Presentations…..

Friday, June 20th, 2014 by Justine<

We admit to being eternal tinkerers here at Eyeful, we are more than happy to put in an extra bit of effort to make sure that every customer presentation is as effective as it can be, partly because happy customers are important, but also because it bugs the life out of us when it isn’t.

But the tinkering doesn’t stop there; we just can’t help ourselves when it comes to our website either and we’re so excited about our latest round of updates that we’ve decided to release a small part of it early to give you a taste of what’s to come.

We’ll soon be launching new pages for Sales & Marketing Presentations, Event Presentations, Internal and Technical Presentations but first of all there’s loads of new stuff about our old friend, CPD Presentations.

As the only specialist presentation company that has a dedicated CPD consultant, it’s a subject that’s very close to our hearts.

We’ve long had a great relationship with RIBA and have shared our thoughts on effective CPD presentations through their website and by speaking at their events but we know that there are many more people out there struggling to hit the right balance with CPD presentations.

In the past we’ve likened getting CPD presentations right to experiencing a low flying Spitfire and lamented the lack of love that they tend to receive, and now we’ve righted some of those wrongs by giving them a whole section of our website.

We’ll keep you updated as other exciting stuff comes online but if you’d like to chat to us about CPD (or indeed any other kind of) presentations simply get in touch and we’ll be happy to demonstrate just how pernickety we can be!

Audience Engagement & Technology – Are CPD Presentations Playing Catch Up?

Thursday, April 11th, 2013 by Simon<

You may not have noticed but there’s been a quiet revolution of late in the world of CPD (Continuing Professional Development) presentations.

A growing number of CPD providers have recognised the value of creating an impactful presentation with strong structure, powerful visuals and presenters well versed in the skills required to keep an audience fully engaged.  This means throwing out the bullet point ridden PowerPoint decks of old, investing in presenter training and reinvigorating their marketing efforts.  This is great news for CPD provider and audience alike…

But are these forward thinking companies still missing a trick?

For many years, PowerPoint was viewed as pretty much the only presentation tool available to CPD providers.   It played to the longstanding opinion that all business and educative presentations had to be ‘formal’.

You’ll be familiar with the scenario:

The presenter speaks (sticking word for word to the approved script) whilst the audience listens intently. Any questions posed by the audience are reserved to the Q&A session (normally just before the sandwiches come out thereby minimising the likelihood of too much discussion or debate).

In short, not the most inspiring presentation format for an eager audience to work with…

Thankfully most audiences these days don’t play by the ‘formal’ rules – when engaged, they can’t help but interact with the presenter, asking questions and probing on topics throughout the session.  This is how people learn and get the most value from the whole CPD process – long may it last…

The CPD experts here at Eyeful wager that this new level of presenter-audience engagement just the tip of the iceberg.  Well established technologies such as online presentations, podcasts and webinars provide further opportunities for the forward thinking CPD provider to engage with their audiences.

The good news is that a few proactive companies are doing just that and firmly grabbing the chance to differentiate themselves through technology.  The reality is repurposing existing approved CPD content and making it available to a wider audience, either on your website, through secure portals, on YouTube or via download sites such as iTunes, is remarkably simple.

Technology brings with it many wonderful opportunities to CPD providers across a range of sectors.  The big question is how and when will you embrace it to make your CPD programme more effective and efficient than ever?

The Secret of CPD

Wednesday, June 6th, 2012 by Justine<

CPD presentations have an undeserved reputation for being the trickiest of balancing acts. They share three key ingredients with all presentations; education, engagement and sales. It is only in the balance of these ingredients that CPD presentations differ from those designed purely for sales.

Education is the overriding aim of every CPD presentation so the first objective is to educate in a way that transcends ‘box ticking’ and leaves a lasting impression.

The audience engagement aspect of a CPD presentation comes next – your presentation needs to be interesting. It sounds like such a simple thing but as we all know being educated is not inherently interesting.

Getting these two ingredients right is the difference between seeing a picture of a Spitfire and standing underneath one on a low level flypast. The picture will educate you, but the experience will stimulate and inspire you for far longer.

This is incredibly important for achieving a perfect blend with the third ingredient – sales.

The sales aspect of CPD is often treated like the embarrassing relative that nobody mentions. But we need to be totally honest here; access to a captive audience is what motivates many CPD providers. So our smallest, and to the provider most important, ingredient has become the biggest challenge.

Sales presentations are usually designed to illicit a purchasing response from your audience in a very short timescale, ideally before you’ve left the room. CPD presentations cannot do this. Any sales opportunities will be on a much longer timeline. What you need to achieve in the minds of your audience is longevity, they need to retain enough information about you and your business for it to be readily accessed by them at a later date.

This can be done in a couple of different ways.

The simplest of these is repurposing as this allows your audience to access your presentations again in the future. There are several options for repurposing that are effective for CPD presentations including hard copies or electronic versions of your presentation to leave with your audience and auto-run ‘refresher’ versions that they can access on your company website. These are both simple solutions to the problem of staying in your audiences’ mind until they need your product or service.

With an interesting and educational presentation you can also exploit the human brain’s amazing ‘random access memory’. This is where the Spitfire makes a welcome reappearance – if your audience has only seen the picture once they are only likely to recall it vaguely (if at all). If your audience has current access to the picture (repurposing) they may well have another look at some point and might even try to access similar information or indeed show it to someone else. But if your audience experienced the fly past then their whole memory of the event can be triggered by a chance remark, a similar sound or any one of a hundred spurious stimuli.

You, your business, products and services, will be remembered voluntarily.

So, there are selling opportunities with a CPD but they rely heavily on getting the first two elements correct, without this you and your company will not be able to maximise the sales opportunities that CPD presentations can offer.

CPD Presentations – Getting The Audience on your Side

Thursday, November 4th, 2010 by Simon<

We’ve spoken in the past about the lovely relationship we’ve built with those fine people at RIBA (the Royal Institute of British Architects for those not in the know).

They really are a lovely bunch – asking us to speak at their events about the vagaries of CPD presentations, allowing us to contribute to their CPD Provider newsletter and even inviting us to the big televised awards show they put on (the dress code was “stylish”).

At the most recent event, we grabbed one of the famed RIBA CPD Assessors (basically the people who approve and comment on CPD presentation content) and asked them to give us the lowdown on what they looked out for from a strong CPD presentation.

True to form, Greg was generous in his time and insight so please listen on to learn more about what makes a strong CPD presentation in an assessor’s eye as well as some hints and tips for keeping the audience on side.

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If you’ve listened through, you’ll have heard from our very own CPD expert, Roy Robinson.

To catch up with Roy and learn more about what he can do for your CPD presentation to maximise impact and increase your profile, click here.

We’ve launched a dedicated CPD Presentations service

Wednesday, August 25th, 2010 by Simon<

We get involved in all manner of presentation projects.

From the high octane big pitch presentations (normally in conjunction with our partners, Sales Engine) through to slides for speaking engagements for authors and the like  (we’re in the thick of a project for a woman who climbed Everest at the age of 22…amazing story but more on that at a later date).

One particular type of presentation that seems to get our customers in a fluster is that of the CPD or Continuing Professional Development presentation.  There’s no getting away from it – these presentations are fraught with complexity and pitfalls.

But why?

The answer is pretty straightforward.  A CPD presentation needs to tread a very fine line:

It needs to be independent enough to satisfy the CPD assessors (they don’t want the CPD process to be a thinly veiled sales exercise) BUT have enough commercial content to keep the marketing department of the Provider happy (after all, it costs money to send people out to deliver these presentations!).  On top of all this, it needs to grab the attention of the audience who may just be there to pick up their CPD points and grab a free sandwich.

Like we say, it can get very complex…

The good news is that we’ve got ourselves a bit of a reputation for getting the balance just right with clients like Corus, Rockfon, SIG and Altro now equipping their CPD specialists with top notch presentations.

Eyeful Web Animation Screenshot

So pleased are we with the way things have panned out over the last couple of years that we’ve created a dedicated service just for CPD presentations.

We believe we’re the only company out there with a dedicated CPD specialist (the aforementioned vagaries of CPD presentations mean that this is pretty much a must in our opinion).  He’s called Roy and he’s very very good.

As part of the rollout of this specialised service, we’ve created a separate CPD section on our website.

For more details of the service, interviews with existing CPD provider customers and information on how to contact our CPD specialist expert, please click here or head on over to www.cpd-presentations.co.uk.

Repurposing PowerPoint – We May Have Mentioned This Once Or Twice…

Tuesday, August 10th, 2010 by Simon<

If you’re a regular reader of the Eyeful Blog, you’ll be aware that we get very animated (excuse the pun) when it comes to getting the most out of your PowerPoint.

Panic not! 

This is not some clumsy, heavy-handed way of selling our wares.  If you’re a regular here, you’ll know all about the wonders of Presentation Optimisation, the glowing testimonials of our ever-growing customer base and the magic we can weave with the most basic of presentations.  Let’s not get into that now…

Nope – we’re talking about Repurposing PowerPoint.  Taking the hard work you’ve put into creating your masterpiece in PowerPoint and repackaging it for other mediums. 

From PowerPoint to Podcast…to video…to interactive PDF…and finally to web presentation.  The choice is yours.

To help explain how this works and the options available to you, we thought we’d repurpose one of our own presentations originally developed for a RIBA conference. 

It’s a case study in it’s own right…

Nice people saying nice things – Rockfon

Wednesday, June 16th, 2010 by Simon<

For a number of years, we’ve built a strong relationship with the fine people at RIBA (Royal Institute of British Architects) and have had the honour of speaking at a number of their events.

Among many things, this relationship has given us an insight into that most understated of beasts, the CPD Presentation. 

Now officially CPD stands for Continuing Professional Development although over the past few years we fear that it’s also become shorthand for dull, uninspired and downright depressing PowerPoint presentations!

Rockfon framedThankfully we’ve been called in to work with a number of CPD Providers to improve the impact and accessibility of their presentations. 

These are always interesting and quite technical projects – as a result, we now know a huge amount about rolled steel, flooring legislation and sanitary ware to name just a few.  As you can imagine, we make for very interesting dinner party guests…

The latest in a long line of successful CPD presentation projects is for Rockfon, the people behind stone wool insulation. 

To learn quite how we were able to turn the technical into the terrific, listen on…   

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Nice people saying nice things – Ordnance Survey

Friday, May 28th, 2010 by Matt<

Of the many remarkable things that have happened here at Eyeful over the last 12 months, surely the most remarkable is Simon’s new enthusiasm for hiking. 

It would seem he’s never happier than when scaling hills, equipped with an overly generous supply of Kendal Mint Cake and an Ordnance Survey map.

Ordnance SurveySo imagine his excitement when we were approached by Ordnance Survey to work with them on one of their CPD presentations

This excitement hit fever pitch when we heard how successful the presentation had been on it’s first outing. 

Here’s Ordnance Survey’s Gary McDonald to explain all:

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So there you go, Ordnance Survey scaling new heights with their new presentation from Eyeful (and we promise that’s the last hiking pun we use…honest).