Posts Tagged ‘Communication’

Internal Presentations – How To Make The Difference

Tuesday, July 22nd, 2014 by Justine<

The second webinar in our 2014 Summer Season focused on the often neglected area of Internal Presentations.

It’s really tempting to think that Internal Presentations aren’t important, after all most of your audience has to be there and their expectations are probably low, so why waste the time and effort?

Getting it right begins with understanding that you’ve already invested in your presentation, 20 employees away from their desks for an hour has a tangible but hidden cost and wasting that hour will not help you demonstrate any ROI…. Take an Internal presentation to a conference and that hidden investment can be huge.

Internal presentations also have the power to set the standard for communication within your organisation and setting that standard high will have a positive effect on how your team communicate with each other and, more importantly, with your customers and prospects.

Not only that but a clear, engaging, well delivered Internal Presentation can even tame that trickiest of beasts – office gossip.

To find out more about why Internal Presentations matter and how you can use them to communicate much more than simply the information they contain click below to hear our Internal Presentation webinar.

If you’d like to know more, get in touch and one of our specialist presentation consultants will be happy to show you just how effective your Internal Presentations can be.

Share

Sales & Marketing Presentation Secrets Revealed

Monday, July 14th, 2014 by Justine<

Our Summer Season of webinars is well underway.

It’s a couple of weeks now since we kicked off with our first session focusing on the intricacies of Sales and Marketing presentations.

Eternally rubbish at keeping great ideas to ourselves, we shared the latest in presentation thinking and gave attendees some practical advice on how to develop, create and deliver Sales and Marketing presentations that get the job done.

For those of you who were unable to join the webinar live, we’ve released a recording of the whole thing that you can peruse at your leisure, all you need to do is grab a cuppa and a biscuit and click on the video below.

There are still opportunities to take advantage of our caring, sharing nature by attending our webinars on Technical Presentation and Event Presentations. All webinars are free to attend and further details and registration links are below.

Technical Presentations are always challenging because they tempt presenters into including every minutiae of detail, mostly because they think that’s what the audience will want. This creates presentations that fail to engage, meaning that most of that carefully collated information misses its target completely.

Join us on Wednesday 16th July at 12 noon (BST) to find out how understanding your audience and managing data can help you connect, click here to register.

Internal Presentations are often considered unworthy of attention, the audience is required to attend and is expecting very little (other than an email free half hour). The standard of internal comms influences how your people communicate to others both in terms of content and quality, so skimping on effort here can have a huge knock on effect.

Join us on Thursday 17th July at 12 noon (BST) to find out why internal presentation matter and how they can add value to your business in ways you never expected, click here to register.

Share

Inside Eyeful Labs

Wednesday, July 9th, 2014 by Justine<

Just over a year ago we launched Eyeful Labs, our immersive, interactive, presentation environment, designed to help our customers explore new ways of thinking about and delivering presentations.

In that time the Labs have grown to be much more than we, or our customers, ever expected.

They have become the place where presentation innovation, creative inspiration and the spirit of exploration come together with an Eyeful dose of ‘give it a go’ (and a soupçon of scientific insanity) to explore all things presentation.

Presentations are often the least loved and most abused part of any business collateral package and Eyeful Labs is our way of changing perceptions and giving presentations the time and resource they deserve.

At first, many visitors were unsure exactly what to expect (and to be completely honest so were we). But it soon became apparent that our combination of readily accessible presentation expertise and limitless coffee was hitting the right spot.

Soon customers were experiencing the effects in the best way possible and going on to action positive change in their businesses.

Today the Labs are a real hive of activity with customers, consultants, designers and presentation enthusiasts all adding to a mix that is pushing the boundaries of what presenters and presentations can achieve.

It’s a hectic, challenging, stimulating and provocative place to be, it’s The Presentation Lab bought to life – and we love it!short reel 2

To find out how your presentation thinking can benefit from a trip to The Lab, simply get in touch and we’ll help you explore the possibilities.

 

Share

Surviving (and Thriving) in Business

Friday, May 16th, 2014 by Justine<

There’s been a bit of a buzz around Eyeful Towers this week surrounding the TV phenomenon that is The Island with Bear Grylls.

Bear is well known for his extreme survival shows but this is about 13 ordinary blokes who have been left on a desert island for a month with 6 knives, minimal survival training and, it would seem, very little common sense.

Fortunately for the debate about which of us would make it through, the website for the show includes a quiz that aims to demonstrate whether you would survive or thrive, and finding out which of us could cut the mustard has revealed some interesting stuff.

Aside from the revelation that some of us would fail to even survive (and are glad of the opportunity to find this out without ever having to consider our own toe nails as a source of protein), the show and the quiz got me thinking; if the modern life leaves you ill equipped for survival, is there any place for survival skills in modern life?

When faced with an important survival decision, experts use the acronym S.T.O.P. (Stop, Think, Orientate and Plan) and it occurred to me that this was not so far removed from the advice we give our customers when it comes to creating an engaging presentation. Also, while I have no evidence to support the hypothesis that a poor presentation ever resulted in anyone starving to death, the quality of your presentation can make a difference to whether your business simply survives or continues to thrive.

The ability to capture, kill and cook a Caiman crocodile isn’t going to make a great difference in a modern business environment but the ability to capture, engage and influence an audience certainly will.

And that’s where we can help.

We happen to know a thing or two about the importance of understanding your audience and can offer some great ideas about how to communicate in the ever changing presentation landscape, we can even train you to be more savvy when it comes to the technical side of designing and delivering your presentation.

Any one of the team here at Eyeful can help you create a presentation that will enable your business to thrive, but if you need to take one of us to a dessert island for survival support you’ll need to choose wisely!

the island

Share

The Sweet Smell Of Success

Thursday, April 24th, 2014 by Justine<

We like to keep an eye on the future and take a good look at things that might (or might not) shape how presentations evolve.

Our meanderings into technology have taken us to some interesting places, Google Glass has made an appearance, we’ve pondered the benefits of second screen, examined patent applications for immersive technology and ruminated over the prospects of 3D presenting.

Today I’ve spotted something else that might be appearing in presentations of the future – smells.

Smells are very interesting because they are so evocative, a smell can bring back memories and emotions in a way that few other sensory prompts can and that’s becoming more relevant than ever.

Making a connection with your audience has always been important, but it’s only recently that the importance of understanding why that connection might be emotional, rather than purely factual or visionary has come to light.

Trying to harness the power of smell is nothing new. Scratch and Sniff has been used sporadically in a wide variety of applications since the mid 1970’s (in fact some of us may never fully recover from our younger brothers Scratch and Sniff Garbage Pail sticker collection)but this is something quite different.

Scientist at Bristol University have been working on bubble technology and while this may sound like a fantastic way to disguise ‘being childish’ as ‘working’, it’s actually bringing some interesting communication concepts to life.

It works like this; bubbles containing smells (which can also have images projected onto them if you so desire) are created. The bubbles float into the audience and the smell is released when the bubbles burst. You can think of it as a quirky interactive bubble machine or give it its official title of ‘chrono-sensory mid-air display system’ either way the result is the same.

At the moment this has a delightfully gimmicky feel to it and I’m sure that there are advertising agencies and entertainment execs spinning cartwheels at the possibilities. But, just occasionally, the gimmick becomes the norm (remember how we laughed at people who thought carrying a house brick was more convenient than stopping at a phone box?) and because smells have the power to communicate differently this might just be one of them.

Bringing a new dimension to a presentation is a risky business (and one that should not be attempted at all without first making sure that the presentation itself is fit for purpose). But in an increasingly interactive world, where touch communication is an important part of our technology experience, maybe bubble popping is not as odd as it may seem.

While chrono-sensory bubbles may still be some way from being a useful addition to the presenters toolkit, there are other ways that you can make sure you connect emotionally with your audience. For Instance The Presentation Lab book has a chapter dedicated to this new area of presentation thinking and some great tips on identifying where emotional connection is important and guidance on how to achieve it.

How you approach building emotional connections with your audience is sure to be an area where fanciful ideas appear and disappear faster than this blogger can type, but the fact that those connections need to be made is not in doubt.

Share

Google Glass – For One Day Only

Tuesday, April 15th, 2014 by Justine<

Todays the day that techies in the US get a chance to find out whether wearable tech has a future in the real world as Google release some of their super specs to paying customers.

Google Glass is officially still in development but for one day only, over 18’s in the US with a healthy bank balance, a little bit of luck (and the ability to fill in a form) can get their hands on a pair to find out for themselves what all the fuss is about.

Google have been really clever in creating a buzz about the giving people chance to pay handsomely to become part of what is basically a market research exercise, but aside from that, what can wearable tech bring to business and will it be changing the presentation landscape?

Technology journalist have had their hands on it for a little while now and the results of their endeavours range from enthusiastic to bemused and if nothing else it’s given us a great insight into their daily lives.

Currently concerns seem to centre less around functionality and more around looking a bit of an idiot when you wear them and the social reaction that they can provoke.

google glass

Socially the potential of the technology is controversial, anyone wearing them will (eventually) be able to record and/or live stream everything they see and use functionality such as face recognition to summon up all the web information that’s available on anyone they see. Google have not been shy in acknowledging that their glasses need to be worn responsibly for people to avoid becoming ‘Glassholes’.

At the moment it’s quite easy to spot wearers (unless they’re socialising with Star Trek extras in full make up) but we all know that Moore’s Law holds true throughout technology and it won’t be long before we can’t even tell who’s connected and who isn’t, especially if they swop the voice activation for optical tracking.

There’s no question that the functionality they will eventually provide can enhance the wearers experience it’s going to be in identifying when it is, and isn’t, appropriate to wear them that will provide the real challenges.

So what about business?

As we’ve discussed before the way people do business is changing, formal meetings have given way to informal conversations and deals are done without people ever meeting, but the one thing that remains the same is the trust needed to build business relationships. People do business with people, and the way those people interact makes a difference to the outcome.

We’ll all admit that the first thing we do when we hear from a potential customer is type their name and the name of their company into a search engine to find out more. Where are they based? What do they do? How big are they? What kind of culture do they have? These are all questions that will help us work more efficiently with them. But that search will occasionally throw up something else, a derogatory blog, disparaging review or a facebook image of them after one too many cocktails for example. And it might just be me, but sitting across the room from them while they do this through their glasses feels a bit raw, like a root canal without the anaesthetic. And if I’m doing the same there may well be an air of internet jousting that doesn’t feel like the basis for a great working relationship.

So far the whole thing feels a little alien and it should, because having access to vast swathes of information about everyone you meet and everything you see in real time is, if we’re honest, a little weird, we’re human beings and we rely on intangibles like instincts and experience to help us decide what and who we like.

But it’s not all big brother doom and gloom.

The ability to share your presentation (or more probably parts of it) with people as part of an organic conversation is important in modern business communication and with Google Glass you can do that, and although passing your specs to them reeks a little of primary school tomfoolery it’s certainly going to be something they remember.

And as the technology progresses there will be new ways to allow them access to your presentation, wifi transfer from your glasses to theirs for example. Or maybe one day your glasses will be able to project a 3D presentation onto a table top in the ubiquitous departure lounge and maybe (if you’re really lucky) no one will say Help me Obi-Wan Kanobi, you’re my only hope……

No one really knows where this technology will go and whether it will become the equivalent of a laserdisc or a smartphone, but here at Eyeful we’re always on the lookout for ways to help our customers present, and communicate, more effectively so you can be sure that we’ll be among the first to tap into its potential.

Share

Visually Speaking, The Signs Are Good

Monday, April 14th, 2014 by Justine<

The power of visuals is something that pervades everything we do here at Eyeful. When we optimise a presentation it often involves taking concepts or data and developing a visual that clearly expresses the content and it’s very often a case of less is more.

With so much technology available many people are tempted to fall in the trap of using every visual trick available to make an impact on their audience but when those images are conveying information a deeper connection is needed.

In the past we’ve looked at how graphics can convey messages effectively and as today is the 83rd birthday of a seminal tome on the subject I thought it was time to have another look.

Now I’m sure some of you will be expecting me to introduce you to a long forgotten publication by an early visual innovator, and indeed when this book first hit the shelves in 1931 there were a lot of sculptors, architects, painters and designers pushing the boundaries, but you’d be categorically wrong.

Today we are celebrating the birthday of The Highway Code.

The kind of informative visual imagery that The Highway Code contains is the sort that is easily dismissed. We see road signs every day and once the L Plates go in the bin, we often pay little conscious attention to the messages they convey. But that’s where their genius lays, road signs use simple visuals to convey concepts that need to be fully received and understood without distracting from the task a hand – in this case driving.

When it comes to presentations your visuals need to perform at a very similar level, they need to communicate their information clearly without distracting your audience from your message.

There have been vast leaps forward in information technology since the road sign was invented and while we do now see the occasional variable message or ‘matrix’ signs we haven’t really welcomed them. Sometimes their information is useful but here in the UK (where we seem to have a particularly low tolerance for things we deem unnecessary) they are often derided as being a ridiculous distraction. For example the nothing-to-report message ‘Tiredness Kills – Take A Break’ is often countered with the observation that taking your eyes off the road to read the flipping sign could also be quite dangerous.

That’s why traditional road signs are a thing of beauty and should be an inspiration to anyone who wants to get their message across clearly without and causing a distraction. But before you all go splashing out £2.50 of your hard earned money on this inspirational masterpiece there are a few things that you need to consider.

The messages that road signs convey are clear and in order to get the same effect from your presentation visuals you also need to have clarity of message, it is often unnecessary to pass every minutiae of detail to your audience and decided what stays and what goes is all about understanding your audience.

Getting it wrong is easy and even the best intentions can lead to the presentation equivalent of this…

 sign

It’s also important to remember that simple is not the same as clichéd. There are some visuals that are best consigned to history we’ve seen them all before and unless the message you want to convey is ‘couldn’t be bothered to find a better visual’ they are best left alone.

Fortunately, here at Eyeful we’re always on hand to help you get it right, we have training courses to help you find out more, specialist consultants who can guide the way and the best designers in the business to bring your presentation to life. (And for those of you who’ve already opened Amazon in another tab to check out The Highway Code, we’ve a book that you might be interested in too.)

Simply drop us a line to find out more.

Share

Big Data – Best Served In Small Helpings

Thursday, April 10th, 2014 by Justine<

As a blogger I spend quite a lot of time searching the internet for inspiration, information and opinion. Sometimes I know what I’m going to write about and sometimes I’m just fishing for the spark that sets the whole thing off. This produces two things – blogs (which is the whole point) and data (which is a by-product).

Every time I access a search engine or visit a site it creates data about that interaction that is collated, sorted, stored and (occasionally) used, but this is only the beginning of Big Data as we know it today.

When it comes to marketing, data is undoubtedly useful.  It’s great to know what your prospective customers might be typing into a search engine and where they might be when they’re doing so, but the inherent problem with Big Data is in its very scope.

The internet exploration that has bought me here today will also have created some misleading data, I cast my eye over an article about using elephants as a scale of measurement, but zoology and quantity surveying are not really of interest to me.

I also read articles that I did not agree with, visited web pages with grammar that bought me out in hives and read one blog that I actually found quite offensive. So while the owners of those sites may be pleased to harvest my data and send me their next marketing campaign, I will be less than pleased to receive it.

When we’re trying to sort out what data is (and is not) useful it helps to think of it like water. Businesses rely on data that comes in a reliable, controllable stream (like a tap) sometimes referred to as Small Data. It helps them understand their marketplace in order to formulate marketing strategies and develop campaigns that target the right people. But too much data becomes a flood that overwhelms businesses hindering their progress and bad data (like dirty water) is not only less than useless, it can spoil the data around it. In this particular simile Big Data is a veritable tidal wave of information and without the capability to manage it correctly it can easily sweep away everything in its path.

From a Big Data perspective my internet shenanigans created lots more information than you might expect. On top of all the actual data I generated there’s a proportion of implied data that comes to life too. Blogging is part of my job so therefore I’m employed, a taxpayer and the proud owner of a national insurance number. I do not work from home so therefore I have transport needs. My computer uses electricity so therefore I have energy requirements. Already I’ve qualified for a plethora of marketing lists and that’s without even beginning to look at the trail of electronic communication that I create every day, or considering the fact that I bank online and my GP has a computerised system for recording my health. (I also inadvertently clicked on a link to an advert for cat food, and I don’t have a cat – sorry).

When so much information is generated it becomes fairly easy to find proof of just about any hypothesis you can think of, for example my cat food mistake could well become part of an ‘increasing demand for pet food in the East Midlands’. Data rarely allows for the foibles and failings that may create it and is always ready to trip those who may rely entirely on its veracity.

Big Data is a messy place and whether or not the thought of incessant spying keeps you awake at night, there’s still plenty to think about.

For many of the businesses that we work with the data balancing act neatly divides into two areas for consideration ‘data in’ and ‘data out’.

‘Data In’ is the stuff that will help you develop your product or service.

‘Data Out’ is about whittling that information down to the stuff that you need to share in order to persuade them to buy it.

So let’s pretend that Sid has invented an amazing new thingummy that will revolutionise how people brush their hair, Sid thinks it’s a great idea and he’s sifted through some Big Data and found out that lots of people have hair and a large proportion of those that do claim to brush it at least once a day. Sid knows exactly what the hair care market is worth and has worked out the exact demographic of his target audience and priced his product accordingly.  He’s even done some good old fashioned market research which has created some Thick Data which when added to the Big Data has led Sid to believe that there is a vast untapped market for his new triangular hair detangling apparatus (RRP £49.99, batteries not included). Sid has paid someone to develop the prototype (who have no doubt consulted some of their own data too) and travelled around the world (creating travel data) to look at manufacturing facilities before placing an initial order for 50,000 units.

Everything Sid’s done so far has been backed up by seemingly sound data and now all he has to do is get the retailers on board. Obviously all the remains is to cram all the data (Big, Thick and Small) that has bought Sid to where he is today into a lovely presentation where it will make every retailer as excited as Sid and the orders will come flowing in.

Unfortunately, that simply won’t work.

The data that Sid collated and used is more than likely interesting only to Sid. It’s also quite likely that any data which didn’t reinforce his obvious excitement regarding his genius invention was ignored and /or replaced (apologies to Sid here, he is an otherwise upstanding and honest citizen). What the retailers need to know is how Sid’s fango dango new device will sit within their product range, how it will appeal to their customer base and whether the supply arrangements and costs are right for them. No problem at all, Sid has all that data too, just add it in to the presentation and we’ll be onto a winner.

But that won’t work either.

Because data is like water a great presentation should contain just enough, served in the right way, to efficiently quench your audiences thirst. Too much data and they’ll struggle to swim through it.

Balancing data is a tricky business and when it comes to presentations there’s more to consider than you might think. Audience Heatmaps are important in understanding which data to include and which to discard. Incorporating data into your story can be challenging and displaying data in a way that engages might well involve using infographics, graphs or charts.

As we know the presentation landscape is also changing and presentations are becoming less formal and more interactive making it even trickier to communicate raw data effectively.

Here at Eyeful we’ve been challenging concepts on presentation content for a while now and managing Big Data comes naturally to us. We’ve developed ways to help our customers identify the data that matters to their audience and then express it in a way that engages them.

We know that endless graphs and chart are soporific and that it’s easy to alienate an audience if they feel that you’re trying to blind them with science. How do we know? We simply asked them.

If you’re worried that Big Data might be drowning your ability to communicate effectively then we’d be happy to show you how your presentation can be improved with a Free Presentation Healthcheck (which will generate no extraneous data at all, but may well make a huge difference to your business).

Share

The Presentation Lab Launch – The Video

Thursday, April 3rd, 2014 by Justine<

Monday 31st March saw The Presentation Lab book released in the US and never ones to miss an opportunity for cake we had a little shindig to celebrate.

Lots of our friends and presentation enthusiasts from around the globe tuned in live to find out what all the fuss was about and industry experts shared their thoughts on the future of presentations.

The event proved much more popular than we expected and we’re still receiving registrations, so what about all those people who missed the event?

Fortunately for you, we’re all about keeping our customers happy so we’ve decided to share a recording of the event for those who missed out on the live feed.

After the main event we hosted a live twitter Q&A where one of our guests perfectly summed up initial reactions to the book….

tweet shadow

The Presentation Lab: Learn the Formula Behind Powerful Presentations is available from all good booksellers ISBN-13: 978-1118687000

Share

The Presentation Lab – Your Questions Answered

Thursday, March 27th, 2014 by Justine<

With just four days to go until it hits the shelves The Presentation Lab: Learn the Formula Behind Powerful Presentations is already causing quite a stir.

Friends, customers and presentation enthusiasts from around the globe are eagerly signing up for our launch event (and already enjoying the first chapter of the book).

But what about the cynics, naysayers and those who have simply given up on ever seeing (or delivering) a presentations that is anything more than tedious, why should they be interested? After all how can a book make that much difference to someone who presents only because they have to?

Here, Theo Van Dort from Inclusive Video interviews author and Eyeful MD Simon Morton to try and find out…..

 

Signing up to find out more is really easy simply click through this link for access to download the first chapter of the book.

Share