I freely admit to getting very very excited when Apple launched the first generation iPad. Yep – I was one of those geeks lining up, anxious to get my grubby geeky hands on this shiny new tech. I foresaw a revolution in the way presenters engaged with their audiences – goodbye stilted one-way presentations governed by a laptop, hello interactive and intimate conversations aided by technology rather than being hampered by it.
How wonderfully naïve…
Yes, there were headlines aplenty heralding the fact that large organisations had equipped their salesteams with iPads. Yet dig a little deeper, ask the direct question and most would admit to never really getting presentations up and running as they had hoped. It wasn’t their fault – the lack of an elegant PowerPoint on iPad tool (Keynote was alien for most business users, conversion to PDFs seemed a cop-out, while apps like Slideshark were fiddly and never quite ticked all the boxes) meant that the promised new age of presenting spluttered, staggered…and then conked out in many organisations.
Don’t get me wrong…iPads were proudly unveiled in meetings in those early days but only to demonstrate how technically savvy an organisation was. It was about showing off the latest tech but heaven forbid you actually use it to share information or engage an audience…
The net result? Legions of salespeople used their iPads as bigger version of their phones – great for email, contact management and Angry Birds.
Fast forward to the present day and (whisper) we might finally be getting near the Promised Land. We now have a fully functioning PowerPoint app that will work well on iPad, Android and Surface tablets, we have audiences that have got over the giddy excitement of seeing a tablet device for the first time and we have presenters who now recognise that sometimes less is more.
So when to use your tablet? Consider the following:
Where on the Presentation Landscape are you..?
We now present in a range of different environments and to a range of audiences as part of our everyday life. The cosy chat with an audience over a coffee is different to standing up and orating at a conference…and the tools we employ for these different engagements need to reflect this. We coined the phrase ‘Presentation Landscape’ in The Presentation Lab (available online and from booksellers of repute) to demonstrate the difference between Formal presentations (think: conference or bid pitch), Interactive (think: account management sales review) and Informal (think: sharing information over a coffee).
Your tablet fits very nicely into Interactive and Informal presentations but can be a bit of a handful in Formal environments. You can boost the presentation power of your tablet further by making it interactive and turning it into a toolkit, something the latest version of the PowerPoint app makes easier than ever. Happy days…
Tech or No Tech?
No matter where you are on the Presentation Landscape, sometimes it’s better to simply step away from the technology and engage your audience differently. As business people, we have fallen under the spell of technology and now firmly believe that a presentation isn’t a presentation without a set of slides or jaw-dropping animations to accompany it.
It’s time to step away from the tech and find other ways to engage your audience. Hard copy visual documents can be powerful, engaging and provide a strong structure for the presenter to lead the audience to their conclusion (great for small formal groups and interactive presentations). Consider sketching out your ideas (whiteboard for formal presentations, back of a napkin for the cosy coffee conflabs) or demonstrating your product rather than showing slides that talk about it.
Yes, we understand how much you love your tablet…but sometimes you’re better off without it.
Fit To Drive?
Presenting via a tablet is a completely different skill to delivering a laptop presentation. Outside of the technical differences (limited shortcuts, the fact that an innocent swipe of the screen can spell disaster for a nervous presenter), we need to be aware of the different form of engagement that comes with tablet presenting. It’s more intimate, both in terms of seating position and presenting style. Naturally this has its benefits in terms of engaging and building rapport with an audience however it can also spell disaster in the hands of a clumsy, underprepared presenter.
Ask yourself the question – do your presenters know how to deliver a tablet presentation confidently and effectively? Educators are ahead of the curve here – they understand that using tablet technology is a powerful way of engaging their student audiences but recognise that the technology is only part of the solution. Take time out to coach them on what good looks like – not only will your presenters be forever grateful but, more importantly, your audience deserves it.