Archive for the ‘Sales Presentation’ Category

Life’s a Pitch

Wednesday, August 20th, 2014 by Justine<

The publication of The Presentation Lab Book has given us the opportunity to get in contact with some really interesting people who share our hopes and dreams for the future of presentations.

Having gamely resisted the temptation to set up a secret support network where we can quietly geek out about presentations to our hearts content, we decided that the best thing to do would be to spread the word in a valiant attempt to assimilate our ideas into normal society and improve the world of business communication, one presentation at a time.

One of the lovely people who got in touch was Boyd Blackwood, producer and host of Life’s a Pitch. Like us Boyd is working hard to get people to think differently about how they communicate. Boyd shares our belief that pitching and presenting are part of every business interaction and the skills needed to succeed should not be confined to official meetings in dusty boardrooms.

So when Boyd wanted to interview Simon to find out more about the man, the company and the methodology behind the book, Simon was more than happy to join him and share a little Eyeful love with his listeners.

Boyd interviewed Simon over two podcasts, both of which are available for free by clicking on the image below.

In the first podcast (episode 013) Simon debunks some presentation myths, explains how Audience Heatmaps are increasing audience engagement and talks about why presenting is a privilege and should be treated as such.

The second podcast (episode 014) covers Audience Pathway, Blended Presenting and ponders on why so many presenters feel the need to be so shy about their all-important call to action.

LAP2020

What Pitch Dropping can tell us about Pitch Presenting…

Friday, August 15th, 2014 by Justine<

Pitch (the tar like substance) is one of the slowest moving things around. It sits somewhere in the murky hinterland between solid and liquid and scientists have proven that getting it to do anything of interest takes a very, very long time.

Pitch (the ‘oh bugger they want to see us on Wednesday, what are we going to do?’) business kind is at the polar opposite of the action/reaction spectrum. It can evoke panic in even the most level headed of presenters.

So how on earth can the first type help us with the second?

It’s not about pitch itself but rather more about its place in one of the longest running scientific endeavours in the world – The Pitch Drop Experiment. For those of you unfamiliar with this particular phenomenon it involves waiting for some apparently solid pitch to fall through a funnel. As you might imagine this is not a whistles and bangs kind of experiment, in fact it’s quite the opposite.

The School of Mathematics and Physics at The University of Queensland began their experiment in 1927 since when it has dropped only nine times, In fact the custodian of the experiment for over 50 years Professor Mainstone never saw the actual event. In 1979 a drop fell at the weekend, in 1988 he was fetching a drink when it happened, in 2000 a video camera set up to record the event failed.

In fact it wasn’t until 2013 that anyone managed to capture a pitch drop on film and that honour was taken by a similar experiment set up in 1944 at Trinity College Dublin. In April 2014 the Australian drop was not only filmed but watched live on line by thousands of enthusiasts.

The scientific reaction was best summed up by Dr Shane Bergin, a physicist and senior research fellow at Trinity, “Eventually, when our one was caught on camera, it provided the world with a kind of scientific ‘Aaaah’ moment,” he says. “As in, finally, we see it!

Everyone knew the pitch was dropping but until they saw it for themselves it was difficult to make a personal, emotional connection to the event.

Business pitches face a similar problem; it’s relatively easy to explain the theory behind your product or solution, to provide statistics to back up its qualities and to regale your audience with how it has been successful at other times and in other places.

But what your audience really needs is the equivalent of seeing the drop fall for themselves.

They need to be able to experience your pitch in a way that connects with them, and they don’t have 86 years to hang around.

Getting it right is about understanding their viewpoint, motivation and situation and then placing your solution right into the heart of their world.

Unfortunately these are things that get the least consideration when panic sets in.

Eyeful and our sister company Sales Engine are on a mission to make sure that every pitch contains that moment. The pitch process can be an arduous journey littered with an unnerving trail of consonant ridden acronyms and intimidating processes that conspire to make the final scene, when you actually get in front of the decision makers, much more intimidating than it needs to be. Having experts at your side on every step of the journey makes a real difference.

So if you’ve got an upcoming pitch and you’re a little concerned that your drop is a long way from enthralling its audience simply pick up the phone, and while the professionals work their magic you can take a step back and possibly find a little time to enjoy the progress of the latest drop (ETA 2028).

pitch drop blog

Because All Presentation Are Not The Same…

Monday, August 4th, 2014 by Justine<

When people think of presentations they tend to think of them as all being very similar in both structure and design.

Unfortunately for audiences everywhere many of the elements that began the whole furore about ‘Death by PowerPoint’ are still alive and kicking. Text heavy slides still run unchecked through boardrooms and bullet points fly freely around auditoriums while audiences try to wish themselves out of the whole sorry experience.

But thanks to the effort of the revolutionaries and reformers (ourselves included) these things are becoming rarer. Presenters now know that creating engaging, audience centric content is the way forward. Stories are all important and slides are there to support, not hinder, interactive communication.

So far, so good.

But this is no time to rest on our laurels, presentations are still failing and modern audiences have higher expectations too.

It’s time to stop concentrating on the things that all presentations need and start looking at making progress in a more specific, targeted kind of way.

Every type pf presentation has its own pitfalls and opportunities and understanding how to not just cope with, but actually take advantage of, them is the next step to presentation Nirvana.

With this in mind we’ve restructured our website to provide ‘one stop information shops’ that help our customers get straight to the heart of their subject and audience without falling into the trap of repeating past mistakes.

To find out more about any particular type of presentation simply click on the links below or give us a call on 0845 056 8528.

blog2blog3 blog4blog1

 

Eyeful Presentations – On Standby During The Commonwealth Games…

Wednesday, July 23rd, 2014 by Justine<

This evening sports and pageantry enthusiasts will be settling down to watch the opening ceremony of the 20th Commonwealth Games in Glasgow.

As we know from the 2012 London Olympics the next 11 days will include much to educate and inspire audiences and athletes.

It’s easy to think of the Commonwealth Games as a poor relation to its bigger, brasher cousin the Olympics, but the challenges are the same on every level. Every athlete is trying to give their very best, every spectator is expecting to see sport at its highest level, every person involved in bringing it together is invested in its success and every sponsor is hoping to get the best possible ROI.

Which reminds me a little of how an important presentation comes together…

Here at Eyeful Towers we love a sporting event, and having fully recovered from The World Cup we’re gearing up to enjoy whatever Glasgow brings. To get into the spirit of the thing we’ve all taken a few minutes to find out which sports would suit us best via the entirely scientific channel that is the online questionnaire and the results have been rather interesting.

Should England need to fill a Hockey field in an emergency, we’re (apparently) more than able to help out. We can also (in a dire emergency) swell the ranks in Badminton and take on other Commonwealth hopefuls in both Wrestling and Judo… and we have in our midst a couple of the best disguised athletic throwers you could ever hope to meet.

Which, by my reckoning, makes us exactly the kind of team playing, tactically astute, ready to get stuck in, self-disciplined, multi-talented people you’d want helping you with your next presentation…

Whatever triumphs and tribulations the Commonwealth Games brings, you can rest assured that we won’t be waiting in vain for a call to step in, we’ll be concentrating on what we do best – helping our customers make lasting connections with their audiences.

Commonwealth Stadium

Sales & Marketing Presentation Secrets Revealed

Monday, July 14th, 2014 by Justine<

Our Summer Season of webinars is well underway.

It’s a couple of weeks now since we kicked off with our first session focusing on the intricacies of Sales and Marketing presentations.

Eternally rubbish at keeping great ideas to ourselves, we shared the latest in presentation thinking and gave attendees some practical advice on how to develop, create and deliver Sales and Marketing presentations that get the job done.

For those of you who were unable to join the webinar live, we’ve released a recording of the whole thing that you can peruse at your leisure, all you need to do is grab a cuppa and a biscuit and click on the video below.

There are still opportunities to take advantage of our caring, sharing nature by attending our webinars on Technical Presentation and Event Presentations. All webinars are free to attend and further details and registration links are below.

Technical Presentations are always challenging because they tempt presenters into including every minutiae of detail, mostly because they think that’s what the audience will want. This creates presentations that fail to engage, meaning that most of that carefully collated information misses its target completely.

Join us on Wednesday 16th July at 12 noon (BST) to find out how understanding your audience and managing data can help you connect, click here to register.

Internal Presentations are often considered unworthy of attention, the audience is required to attend and is expecting very little (other than an email free half hour). The standard of internal comms influences how your people communicate to others both in terms of content and quality, so skimping on effort here can have a huge knock on effect.

Join us on Thursday 17th July at 12 noon (BST) to find out why internal presentation matter and how they can add value to your business in ways you never expected, click here to register.

A Summer Season of Webinars

Wednesday, June 25th, 2014 by Justine<

The sun is shining and we’re getting a bit over excited (again).

Nothing new there, but with some great new web updates on the way we’re offering a tantalising taster of our thoughts on different types of presentations in a series of free webinars.

We know better than anybody that not all presentations are created equally.

Yes, they all need love and care when it comes to messaging, story and audience focus, they all benefit from valuable visuals and they can all be made more engaging with an understanding of Blended Presenting. But every presentation has a defined job to do and forgetting that each job needs a slightly different approach is a huge mistake.

We’re offering our friends and customers the chance to attend a series of free webinars that we’ve designed to right that wrong, each focusing on a particular type of presentation.

webinar

Sales & Marketing Presentations should be all about the call to action, but modern business is plagued by ‘no decision’ meetings. When a sales presentation loses its way it directly affects revenue streams, something that very few businesses can afford.

Join us on Thursday 3rd July at 12 noon (BST) to find out how to put the sell back into your sales and marketing presentations, click here to register.

Technical Presentations are always challenging because they tempt presenters into including every minutiae of detail, mostly because they think that’s what the audience will want. This creates presentations that fail to engage, meaning that most of that carefully collated information misses its target completely.

Join us on Wednesday 16th July at 12 noon (BST) to find out how understanding your audience and managing data can help you connect, click here to register.

Internal Presentations are often considered unworthy of attention, the audience is required to attend and is expecting very little (other than an email free half hour). The standard of internal comms influences how your people communicate to others both in terms of content and quality, so skimping on effort here can have a huge knock on effect.

Join us on Thursday 17th July at 12 noon (BST) to find out why internal presentation matter and how they can add value to your business in ways you never expected, click here to register.

Eyeful webinars are often oversubscribed but we’ll make every effort to breathe in and budge along so that you can all get in – see you there!

 

The Presentation Lab – Your Questions Answered

Thursday, March 27th, 2014 by Justine<

With just four days to go until it hits the shelves The Presentation Lab: Learn the Formula Behind Powerful Presentations is already causing quite a stir.

Friends, customers and presentation enthusiasts from around the globe are eagerly signing up for our launch event (and already enjoying the first chapter of the book).

But what about the cynics, naysayers and those who have simply given up on ever seeing (or delivering) a presentations that is anything more than tedious, why should they be interested? After all how can a book make that much difference to someone who presents only because they have to?

Here, Theo Van Dort from Inclusive Video interviews author and Eyeful MD Simon Morton to try and find out…..

 

Signing up to find out more is really easy simply click through this link for access to download the first chapter of the book.

Is it a Bird? Is it a Plane? No, it’s the Presentation Lab Book Launch

Tuesday, March 25th, 2014 by Justine<

The Presentation Lab: The Formula Behind Powerful Presentations is about to be released unaccompanied to an eagerly awaiting audience and we’d love you all to join us as we help it set sail.

We’ve pondered long and hard on just how to help it on its way. Smashing a bottle of fizz on it is obviously out of the question (no-one likes a damp sticky book) and while rolling out the red carpet is tempting, we’d have to roll it a long way to welcome all our friends from around the globe.

Fortunately, this is Eyeful and we’ve got a reputation to uphold, so we’ve hatched a cunning plan that will allow everyone to get a little taste of the book and find out what all the fuss is about.

On Monday 31st March at 16.00 UK time (11.00 EDT / 08.00 PDT) we’ll be welcoming anyone with an internet connection to join us at our virtual launch party. We’ve kept the good bits of the party experience (chatting with friends, catching up on gossip, meeting new people) and ditched the crabby bits (deciding what to wear, getting stuck with the weirdo and trying to get a cab) so that everyone can enjoy themselves.

Everyone who registers to attend will also get free access to read the first chapter of the book without ever having to find a quiet corner of a bookshop.

To get your name on the guest list simply click through this link and give us your details.

The Presentation Lab Book Launch – Get on the Guest List

Friday, March 21st, 2014 by Justine<

March 31st 2014 is going to be a big day for us here at Eyeful – it’s the day that The Presentation Lab: Learn the Formula Behind Powerful Presentations officially hits the shelves in North America (the UK and Europe will have to wait a few weeks).

We’ve taken you through the trials and tribulations of writing the book and given you some sneaky peeks into what the book contains, but right now what we’d really like to do is invite you all to join us as we set it free.

With so many friends spread around the globe, a bottle of fizz and a few wilted canapés just aren’t going to be enough so we’ve decided to bypass the traditional launch party and do something much more inclusive – here’s the lowdown.

On Monday March 31st at 16.00 UK time (11.00 EDT / 08.00 PDT) we’ll be bringing everyone together for a virtual launch event. There’s no need to dress up or practice small talk all you need to take part is an internet connection and an inquiring mind. There’ll be comment from industry experts, insight into what the book is about and a live Q&A with the author.

Attendance is free and registering is easy – simply click through this link and give us your details.

Registering will give you instant access to the first chapter of the book and entry into a prize draw to receive signed copies of the book* and some other goodies too.

Presentation lab soft copy

*Eyeful Presentations accepts no responsibility regarding any increase (or decrease) in face value that signing the book may bring.

Who Should Buy The Book?

Thursday, March 13th, 2014 by Justine<

We’re going to avoid the obvious temptation to suggest that everyone should reach for their wallets and invest in a copy of The Presentation Lab: The Formula Behind Powerful Presentations. This is Eyeful Presentations and we’ve got a reputation to uphold so we’re going to try and be a little more objective and a lot more helpful.

Firstly we can summarily deter some of our potential audience by clarifying the following: if you’re looking for a book that tells you how to make your existing PowerPoint slides prettier, this isn’t it. It’s also not a book that regurgitates the same old “text is bad, images are good” insight that we all kinda know anyway.  So, dear reader, if that’s what you want you can put your twenty quid away and keep browsing.

This is a book designed to be read and then actioned upon.  An unread book is an inherently sad thing and the universe mourns for its unappreciated existence and unfulfilled potential…no more so than when it’s a book written with the avowed intent of making the most out of each and every presentation.

So buying the book is really neither here nor there, the real question is – Who should READ* the book?

Well we’re confident in saying that there’ll be something of interest to anyone who ever has to formulate/write/design/deliver a presentation. And there will be much fuel for evangelism by those who suffer at the hands of poor practice in any of those areas too.

But maybe most importantly this book should be read by anyone who for one moment thinks that any of their competitors might have got their hands on a copy. We’ve often reminded our readers that a poor presentation is a gift to your competitors and a presentation that isn’t making the most of the latest presentation thinking and innovation will be the gift that just keeps giving.

For any of you still in doubt, our intrepid MD (and author of the aforementioned tome) explains all…

 

*please be aware the Eyeful Presentations in no way intends to encourage or endorse the acquisition or retention of The Presentation Lab book by any means other than the tradition ‘cash for product’ exchange system.