For the last 11 years the great and good of the UK bid and proposal industry have got together to share ideas, learn new skills, review best practices and, let’s be frank, catch up on a bit of industry gossip.
As each year passed, the venue got bigger and the delegate list more international, culminating last week in the largest shindig to date set in the beautiful surroundings of the Cotswolds. I was naturally pleased as punch to be invited to speak at this years event and share the pitch power of Blended Presenting, offer views on Sales Enablement and share a sneaky peek into the forthcoming Presentation Lab book.
A Welcoming Crowd
The first thing that struck me was how welcoming everyone was. It was a truly supportive environment with old friends reunited and new contacts quickly being formed over coffee (or beer as the evening started).
There was a real sense of the industry wanting to drive things forward (indeed, the theme of this year’s event was ‘The Moves To Win’) and each and every delegate seemed hungry for the next addition to their skill set.
The Potential of The Presentation
The positive vibes and happy enthusiasm of the delegates continued as I shared our experiences and ideas around the topic of Blended Presenting.
The presentation ambled through all manner of topics, from audience heatmaps, the longstanding issue of the Presentation Paradox and the power of story as part of the entire sales/bid process (including a nod to the hot topic of Sales Enablement).
The exciting conclusion I garnered from the audience was that the bid and proposal sector completely understands the value of a powerful and well-planned presentation. The biggest frustration is that they are hamstrung with the same issues of not enough time or resource to do the job properly.
Key Takeaway – Turning Frustration Into Hope…& Results
Despite the all-too-familiar story of limited time and resource, there was a palpable sense that things are starting to change…fast.
The people at the forefront of this change, delegates at events like APMP UK, are starting to make waves and demonstrate the value of well-resourced bids and pitch presentations. They are the teams creating the most compelling propositions, delivering the most persuasive presentations and ultimately winning the most deals.
The big question is how long can they keep it a secret? My suggestion is that if you have anything to do with bids or proposals, you need to get yourself along to the nearest APMP event and find out from those in the know…