Archive for the ‘General information’ Category

100 More Join The Eyeful Mission

Friday, March 27th, 2015 by Matt<

It’s no secret that Eyeful Presentations are on a mission to rid the world of poor presentations and when we say world – we mean it!

We’ve created fantastic presentations and helped people get better results all over Europe, America, Africa and even as far off as Australia…

This time we’ve been battling bullets a little closer to our UK home, just over the water in the Republic of Ireland.

Eyeful’s Dublin based consultant Ronan Kinahan (a training specialist) has been hard at work inspiring the minds of almost 100 sales executives in Cork to think, act and deliver differently when it comes to business presentations.

Ronan delivered a networking educational seminar on ‘personal effectiveness’ that gave thought provoking and practical advice on how to visualise content, enhance recall and the power of the value proposition.

Ronan

 

 

The key to presentation effectiveness is to achieve an equivalence of standards between the message, the medium and the messenger. All aligned with audience expectations, put simply, that’s it. Ronan Kinahan

 

 

Eyeful help businesses to tackle poor presentations through our Presentation Optimisation process and great design – we support this with training courses that help to create great presentations at the point of inception, creation and delivery.

To find out more about our training courses simply drop us a line.

Story Season – How Does Story Impact On Presentations?

Wednesday, March 25th, 2015 by Matt<

We now join senior members of the Eyeful consultant and design teams and continue through Eyeful Story Season with a look at how they believe story can impact on presentations.

Gain insight into if ‘once upon a time’ is an outdated concept, if a strong design can hide a weak story and hear a potential story structure that you could use when combining story and presentations.

Over to the Eyeful team…

In the next edition of Story Season the team talks about their favourite presentation examples that used story to effectively deliver the clients messages.

We’ll also include clips of the presentations to give you a little extra inspiration and so you can really see how story has been worked into real and successful presentations.

Stay tuned for this or if you’d like to speak to an expert directly, then just give us a ring on 0845 056 8528.

Story Season – What Does Story Mean to you?

Friday, March 20th, 2015 by Matt<

In this chapter of story season, we enter the Eyeful rabbit hole and meet some senior members of the Eyeful consultant and design teams and get their own personal take on how stories and presentations are linked.

In this first episode of a three part series, we share the minds of the people who work with business presentations on a daily basis. Discover how they simplify the process and gain some inspirational ideas for your own presentations.

Over to Team Eyeful…

In the next edition of Story Season the team talks about how story (or lack of) can have a major impact on presentations…

Stay tuned for this or if you’d like to speak to an expert directly, then just give us a ring on 0845 056 8528.

A Very British Question…

Thursday, March 19th, 2015 by Matt<

ssp1

We Brits hate talking about money. I don’t proclaim to know why, it’s just one of those things.

Be it discussing what we get paid, how much our car cost or how much we spent on our wedding – it just doesn’t feel right to talk about MONEY!

But is it the same for businesses?

When it comes to searching the net for a particular product or service, I absolutely hate it when a company goes into great detail about something – but then the price is nowhere to be seen.

As I’m then forced to call them, have the uncomfortable conversation about MONEY, usually then to find out we are poles apart anyway.

And what about business presentations? We were recently asked:

Do you think costs, prices or fees should be an integral part of a proposal presentation, or left in the hard copy version handed over at the end?

Well, the answer is: it all depends on the most important aspect of your presentation – your audience.

Considering specifically ‘proposal presentations’, these are slightly different beasts to other presentations, as it could be that the price is absolutely expected or it may even be a formal requirement of the tender process.

If this isn’t the case, you really need to consider who your audience is and weigh up if you think the cost or price should be included and when.

In our very own Simon Morton’s book, The Presentation Lab he goes into detail on identifying and understanding your audience with the aid of audience heat maps. This is a good port of call if you are struggling in this area.

Here’s a potential structure to follow for a proposal presentation that does require costs:

Structure

The presentation should follow a structure that sets out the key building blocks of the product or service on offer in a visual way.

This ensures you don’t get pulled into conversations on every last detail, plus it helps you avoid trying to load slides with too much ‘non-presentable’ content.

Use Blended Presenting

Blended Presenting is essentially choosing the right presentation tool for the right moment of the presentation. So in this suggested approach, you could open with PowerPoint and then hand out hard copy print documents/pages at key stages before returning to PowerPoint.

When it’s time to reveal the price, keep the slide content pretty high level and leave the detail in the document.

The advantage of giving out, hand outs at specific times, is it keeps you (the presenter) in focus with the audience. As if you distribute the hand outs too early, you run the risk of losing the audience as they flick through and read ahead, instead of giving you their full attention.

Remember you’re not limited to PowerPoint and print outs alone, blended presenting covers a  range of tools that also includes: Whiteboards, Prezi, Websites, Product Demo’s and Videos.

Visualise Dry Topics

If you’re presenting very dry content such as costs, graphs, facts, figures or tables of information – consider taking an infographic approach.

As at the end of the day if a graph is on a slide, it must be there for a reason – it’s telling a story of some sort, so why not visualise that story and make it nice and easy for your audience to understand.

A top sales person once said to me that all of his sales opportunities are won or lost on the ‘deal’ it’s the overall package that makes the difference, not just the price

So consider what your ‘package’ is, combine it with the price and design it on the slide in a visual way – as this might just make the difference.

Contact the Experts

These opportunities are hard to come by and you usually only have one chance to close a deal. If you don’t want to risk it by using mixed up messages and homemade slides, then consider contacting the experts in this field.

Just pick-up phone and give Eyeful Presentations a ring on 0845 056 8528.

 

 

 

Has PowerPoint 2016 for Mac Been Worth the Wait?

Friday, March 13th, 2015 by Matt<

Mac retro

It’s amazing to think that PowerPoint was originally created for the Mac OS, back in 1987…

…When today PowerPoint is very much PC first and Mac second. This week we got our hands on a beta version of PowerPoint 2016 for Mac and put it through its paces.

It’s fair to say we normally get pretty damn excited about new versions of PowerPoint. But sadly when comparing this it to PowerPoint 2013 on the PC, there was nothing really new about it.

The Mac vs PC versions of PowerPoint have always been pretty similar, but the Mac one is always released later, I suspect it’s a case of nailing it for PC before handing over to the Mac team to develop.

PC                           Mac

Office 2003         Office 2004

Office 2007         Office 2008

Office 2010         Office 2011

Office 2013         Office 2016

But it’s never been released this late before!

So with such a delay, I was expecting to see something new and improved, rather than just a very late re-hash. But sadly, a rehash of PowerPoint 2013 it is.

So putting my personal view to one side, how good this program actually is and how much it will make your presentation creating life that bit easier will depend on your point of view…

If you are a loyal Mac user who is currently using PowerPoint 2011 and will definitely continue with Office for Mac then there is good news, because the new version is leaps and bounds ahead of the previous…

Visual Layout – this has changed a lot, it’s sleeker and the default screen ratio has moved from 4×3 to 16×9.

The menus have improved, the home tab now has some useful buttons for adding pictures, shapes and text boxes. This is really useful as these are probably your 3 main tools all handily grouped together – you don’t even get this in the PC version!

Inserting images now gives you direct access to iphoto and Photo Booth.

When CMD clicking, the format shape window now appears locked to the right, rather than appearing over the top of the item clicked on which is handy.

Template Structure – is the same as the previous version and is built the same as the PC version, meaning files can be worked on both new and old versions and across operating systems.

The Eyedropper Tool – this is a game changer. When you go to change the colour of an object you can select the eye dropper and hover over anything on the slide and the eyedropper will pick up the colour. So if you see a colour on a webpage or another document you like, you can copy and paste this into PowerPoint and use the Eyedropper to get the exact colour in just one click.

Auto Alignment Tool – Now upgraded so that when objects are dragged around the slide, lines appear showing you the alignment to other objects on the slide.

The Yellow Diamond – if you insert a rounded rectangle and alter the curvature of the corners, the elements showing you have the shape selected, vanish – giving you a clearer view.

The Combine Shapes Tool – a great feature that allows you to create unique shapes by either cutting one shape from another, or alternatively by combining them together.

Animation – has also been improved a lot, we now have the animation preview option, so rather than having to wait for all the other animation to play through, we can start at any point – a great time saver.

Motion Path Ghost – another awesome upgrade here, a tool that shows you exactly where the object’s animation will end.

So plenty of new features to keep Mac disciples happy.

However this new version of PowerPoint for Mac is just as much about what it doesn’t have as what it does. As the features that are missing when compared to the PC version (out for 2 years now) is just astounding.

There are a whole host of really key features missing:

The Quick Access Toolbar – is there, but it doesn’t seem to be customisable like it is on PC.

Selection Pane – a key tool to be able to hide objects on a slide and thus get to other objects layered behind – on PC for years, but still no sign of it for Mac users.

Custom Shows – miss the show and return function.

Animation – the timeline visual representation is missing, making it much harder to work with animations.

Save as Video – on PC you can save to WMV or MP4. On Mac it’s not even an option.

Some other less important features missing are:

Online Pictures – uses Bing to search for Creative Commons online images (use with legal caution) and insert directly into the slide.

Screenshot – a handy tool for inserting an image of any program you have open.

Photo Album – a tool that allows you to select a folder containing multiple images and load them all onto separate PowerPoint slides in seconds.

Zoom – in presentation mode on the PC, you can hit a magnifying glass and zoom directly into around 25% of the screen.

So it really does feel like Mac users of PowerPoint have been an afterthought.

It’s not all doom and gloom, if Mac is where your heart lays, then it is a good step forward. But when it comes to serious presentation creation, then your life will be harder than your colleague (or competitor) that has the PC version.

To put the difference into context, I asked one of our designers what he thought the impact would be if the Eyeful design team switched to using PowerPoint 2016 for Mac…

The knock on effect would be huge. We could manage without some features, but things like not being able to convert to video would be a huge loss for many of our clients. And things like not having a clear animation timeline the selection pane missing, would really slow production time. It would take us so much longer to do things that it just wouldn’t be a practical option to even consider switching. Jack Biddlecombe

If you are an ardent Mac user who is fed up of struggling with PowerPoint, then grab a cuppa, ditch the mouse and give Eyeful a call – we can take the hassle away and create you a stunning presentation, with clear content and messaging.

Story Season – Blockbuster presentations are just a few takes away

Thursday, March 12th, 2015 by Matt<

Movies and presentations aren’t that different.

OK, so maybe you’re not up for crashing on the sofa with a bag of freshly made popcorn and watching your latest pitch presentation with your better half BUT as we continue our journey through Eyeful’s Story Season, I’m going to show you how using what you already know about movies can help you create better and more structured presentations in the future.

The movie topic we’re going to explore is the Synopsis stage, or when it comes to presentations, what we at Eyeful call the Storyflow and the Storyboard.

Take a moment out and think…

If you were going to make a movie you wouldn’t just grab some actors and a camera and go shoot something without a story, without a script and no general direction. The same goes for presentations – the last thing you want to do is start off by opening up PowerPoint and trying to plan as you go along creating slides. It’s a recipe for disaster and will eat up more time than a Star Wars marathon.

So where does the road to silver screen success begin?

A movie generally starts with an idea for a story. Someone has a dream, gets inspired by real events or simply somehow has a great story idea that makes them so excited and driven that they just have to get it out of their head and down on paper.

A presentation starts in much the same way – an idea or vision.

At some point in time, somebody, somewhere came up with an idea, be it to sell something, to change something or perhaps to teach something…

Generally speaking this spark of creativity will inform the goal of the presentation – it’s what you the presenter (or your company) want to happen as a result of giving the presentation.

Back in Hollywood, the screenwriter gets the idea down on paper in the form of a synopsis, which is literally a written map of the story as a whole – where it starts, who the characters are and the journey they go on to wherever it is they end up.

I once read that a good movie should always take the audience on a journey – would it hurt to apply this to an audience who are expecting death by PowerPoint?

The flow of a presentation can be planned to take the same celluloid journey.

In our very own Simon Morton’s book, The Presentation Lab he details an entire chapter on business storytelling and offers an example of a simple story structure:

story structure - no frame

This structure is as old as the hills and has formed the basis of storytelling for centuries. As such, there’s no wonder that it has been successfully applied to both presentations and movies for many years.

Compare and Contrast

By way of an example, let’s look at the recent Hollywood blockbuster, Gravity, and in parallel, review the structure of a booking software sales presentation created by Eyeful.

Gravity

The story flow of a standard sales presentations in Putney and that of a Hollywood Blockbuster set a long time ago, in a galaxy far, far away are in reality, not that different.

Importantly this example should have demonstrated that using stories in presentations is not complicated and that they don’t mean that your presentation need to start with, “Once upon a time…”!

What Happened Next?

The combination of story and presentations is a powerful one – go forth and make it happen.

You can use the synopsis structure above as a guide to creating presentations in the future and make sure when you leave those hard earned meetings you’re on the walk of fame – not shame.

If you would like some Hollywood style help to get your presentations ‘in the can’, get in touch and one of our story obsessed team will be on hand to bring your next blockbuster to life.

 

 

 

The Eyefulites are growing….

Wednesday, March 11th, 2015 by Matt<

Newbies

Here at Eyeful your presentations are really important to us, we put a lot of time, energy and thought into every stage of the process – which is why we’ve strengthened the Eyeful team at every step of the way to ensure your presentations are given the full care and attention they deserve.

Stage 1 – Presentation Optimisation

At the beginning of every project you’re assigned an Eyeful Consultant – they get to know your situation, understand your goals and help you create a story-flow using our tried and trusted Presentation Optimisation process.

Joining us at this stage is new presentation consultant Duncan Cranmer, based in Bristol, Duncan is as frustrated by the poor state of business presentations as the rest of us… his mission now is to help Eyeful’s customers meet the issue head on.

Duncan is highly experienced in B2B sales, having worked in a variety of sectors from software, services into the NHS and latterly in sales enablement services.

Stage 2 – Storyboard Creation

The story-flow is then turned into a storyboard – by a storyboard developer such as Sam Potter.

At this stage we always go to paper before PowerPoint, as it allows us to step away from slides and truly consider the right content to go into the visuals of the presentation.

Sam brings with her considerable experience from the retail industry, gained in a variety of roles including 2 years in visual merchandising – Sam will put these skills into practice by turning story flow documents into fully fledged storyboards – which are then turned into fantastic presentations by our designers…

Stage 3 – Design and Creation

And for this part of the process we welcome the rather artistically talented Ed Geraghty and Helen Power – who should both be congratulated for getting through an exhausting (and long running) series of phone calls, interviews and tests!

Ed has 5 years of graphic design study under his belt and has most recently been working for a Midlands based design agency.

Helen joins after being a freelance designer in the sunnier climes of Australia.

All of Eyeful’s new recruits exude an excitement and hunger to push presentation’s forward which when combined with the existing extraordinary Eyefulite team only makes Eyeful’s position even better equipped to respond to your presentation needs.

Help us rid the world of yet another poor presentation, give us a call on 0845 056 8528 and our team will be on hand to help you.

Stars in their Slides

Thursday, March 5th, 2015 by Matt<

Hollywood movie star Vince Vaughn appears to be lining himself for a future career as a stock photography model! Vince Vaughn

Yeah – I’m not convinced either!

Basically it’s a publicity stunt for his new movie “Unfinished Business” which is due to hit big screens soon.

He and his co-stars have featured in about dozen stock style images which are being released on istock for free, editorial only use.

They’re a nice bit of fun to look at and a clever idea to promote the movie – which I hadn’t heard of – but I can’t imagine where on earth an Eyeful designer would put these in a presentation?

 

Don’t get me wrong, stock images most definitely play a part in presentations

But you must ask yourself when to use them and when to avoid? The key is common sense – if they look cheesy and bad – then AVOID at all costs! It’s pretty simple. If they look good – and some do look really good, and as long as they support what you are saying and have the right visual subtext, then go ahead and use.

I asked Alex, one of our designers for an example of a good stock image…

stock image“I like this image, it has a clear platform to add items to and a blurred background of a coffee shop/pub/restaurant. I used it in a presentation that was about food logistics, the slide needed colour and the presentation used similar generic images with no branding. It fitted the bill perfectly.

Clichéd images are lazy and harmful to the overall story when badly used. But some images can tell a story on their own and are very powerful. Good stock photography should not be underestimated.”

 

Finally as important as it is not to use poor images in your presentations, maybe someone should tell the director, Ken Scott that rubbish slides shouldn’t be in Hollywood movies! I spotted the offending slide in the trailer for the movie! Let us know if you spot it too!!

So, if you need help with your next blockbuster presentation just pick up the phone and while our professional work their magic you can sit back and maybe even enjoy popcorn and a movie.

Story Season – Science and Stories

Friday, February 20th, 2015 by Matt<

We continue our journey through Story Season now by taking a dip in the mysterious pool of Science and Stories. You’ll come out refreshed, thinking differently and in more detail about your presentations in the future.

Which in turn will lead to you becoming a better presenter, who has a higher chance of getting the end results that those other ‘death by PowerPoint’ presenters can only dream of.

In short, to avoid these horrible gut-wrenchingly awkward situations, we respectfully suggest you use parts of ‘story science’ to help you construct more engaging and compelling presentations.  Here’s how…

THE SCIENCE OF SUBTEXT

Subtext is the story within the story. It doesn’t matter if you’re reading a book, watching a movie, or receiving a presentation – subtext is right there.

Think of it as levels.

Level 1 is the story being told out loud. The words we actually hear and the visuals we actually see.

Level 2 is the subtext. The story underneath this that the audience creates based on what they experience.

In regards to the subtext in presentations specifically, our very own Simon Morton’s book, The Presentation Lab, has a chapter dedicated to ‘The Super Powers of Visual Subtext’.

In this he focuses on how slide visuals, such as a photograph or graphic, can illicit different emotional undertones with the audience. The choice of visual though really depends on your audience – more on this in a moment.

In regards the context in stories, in story development consultant, David Baboulene’s blog, he discusses subtext using (allegedly) the shortest story ever written by Earnest Hemmingway.

“For Sale. Baby’s Shoes. Never Worn.”

Ok, so ‘War and Peace’ it isn’t, but for such a short, nay minute story it certainly evokes a strong response from the reader.

There’s the melancholy interpretation, where you think that a baby has sadly passed away – or there’s the more positive humorous assessment, where you might think the baby was born with huge feet and grandma and granddads first gift was just way too small!

It all depends on how youthe audienceinterpret the story and create the subtext.

AUDIENCE CENTRIC STORIESheatmap 3

And this is where when it comes to presentations you need to be so careful and really consider your audience (and when we say ‘consider’, we mean more than just a passing thought – truly ponder what makes them tick, the dynamics within the group and why they are listening to you in the first place).

Again the ‘The Presentation Lab’ book recommends that you need to consider the type of personality the key members of your audience are and which group of Visionary, Factual or Emotional they sit in – in the book Simon uses something called Audience Heat Maps which can help build this picture for you easily.

Once you know what makes your audience tick it’s time to start thinking about what you are going to say and what you are going to show in order to create the right message and subtext.

THE SCIENCE OF STORIES

And this is where the science of story really comes into play…

Your audience, for the most part, will be living, breathing, heart pumping, brain controlled human beings. And it’s in the grey matter department that your presentation needs to be the equivalent of a Red Bull overload.

There is a part of our brain called Broca’s area. This gets switched on when we either hear someone speak or read some text, as it interprets and makes sense of the words.

Now that’s nothing to get too excited about. More interesting things start to happen when we get past this area to the Primary Olfactory Cortex (linked to smell) and the Motor Cortex (which is for planning, control, and execution of voluntary movements), with more and more areas of our brain working we start to really listen, understand, engage and get excited about whatever it is we are experiencing.

To get these areas started though, you need to really think about what’s coming out of your mouth and what’s written on your visuals.

Boring, flat, uninspiring words won’t get much past the Broca…

But start thinking a little bigger and adding more meaningful content and using words that really mean something then this is when things start to happen.

Talking about things with odours such as describing the smell of fresh coffee, or the smell of a new-born baby’s head – these will get the Olfactory Cortex activated, whereas the Motor Cortex is stimulated by words relating to movement, so perhaps relating to sport, or as specific as kicking or running.

Now it’s merely a case of marrying up the right words to get the audience’s brains going and turning it into presentation content that’s relevant…get the mix right and you’re onto a winner.

And if you package this up in a story, the audience will find it easier to digest and the scientific content of your presentation will see them constructing the information and subtext you want and heading towards the target outcome of your presentation.

Net result?

Improved engagement. Increased message retention. Presentation success.

You are now a million miles ahead of those presenters currently sitting in front of the TV creating tomorrow’s death by PowerPoint.

If you need a hand in putting this all together, just give us a call, we’re ready to help keep your presentations ahead of the competition.

A presentation tool that helps you NOT look daft, NOT lose a deal and NOT get shouted at by your boss in one easy step…

Thursday, February 19th, 2015 by Matt<

Something really embarrassing happened to me at the weekend. Perhaps in time and with counselling I’ll get over it. But all I’m saying right now is that it was in front of a LOT of people, and I looked really daft.

Standing up in front of people and looking stupid happens to us all at some point, but thankfully for presentations, there is a failsafe.  The Review and Compare feature tells you in just a few seconds if any changes have been made to a PowerPoint file since its last version.

That’s useful because, let’s face it, if you just go and grab a file without checking it and then go into an important meeting you – and your audience – might get a few surprises…

Anything from a graph with a few zero’s added here and there, or perhaps a scattering of old prospect logo’s, or something even more random like a photo of a child’s 7th birthday party (trust me, it happens..!)

You get the picture. If this happens, it’s just not going to be your day – you’re going to look bad, lose the deal, damage your reputation and your boss will probably shout at you.

An easy way to avoid such an uncomfortable fate is to always simply run through the PowerPoint before your next presentation.

Obvious, yes. Necessary, yes. A pain, yes – but it doesn’t have to be…

When you open up the file to run through it, use the Review and Compare feature, because rather than staring in detail at every single slide, in just a few seconds it will highlight where things have been changed.

To use the Review and Compare Tool just go to REVIEW on the ribbon at the top, then hit COMPARE and select a previous version to check it against.

Review and Compare

Image changes, text being added or deleted and changed graph figures are all pointed out in just a few seconds, so save your eyes from straining at slide after slide and avoid looking daft in front of lots of people in one easy step!

If you find this is useful, or know of a red faced friend, share liberally and advise them to keep an eye out for more useful tools, tips, gadget and gizmo reviews from Eyeful. Why? Because we love to discover new handy things to make your presentation life that little bit easier…