Archive for the ‘General information’ Category

Cult TV – GamesMaster (or should that be PresentationMaster?)

Friday, December 19th, 2014 by Simon<

It’s the Friday before Christmas and there’s a very good chance you’re doing one of the following:

  • Tearing around like a wild thing in an attempt to get everything completed before the festivities truly kick in.
  • Nursing a sore head and vowing to never attempt ‘Wuthering Heights’ again at the company Christmas karaoke.
  • Warming up for a day of gentle social media-ing accompanied by a sprinkling of computer solitaire whilst hoping in vain that the phone will ring.

Whichever pre-Christmas state you find yourself in, the Eyeful Elves are here to help make the day fly past a little quicker. Our design team decided to have a play with green screen video-ing and the video capabilities of PowerPoint and pay homage to one of the finest TV shows to ever hit UK screens – Gamesmaster.

If you’re a Brit of a certain age, the memories will come flooding back. If you’re scratching your head wondering what the heck we’re talking about, Wikipedia is here to help.

Either way, grab a coffee/antacid, sit back and relax as we welcome you to the unnerving world of PresentationMaster:

Merry Christmas!

 

The Eyeful Gift Picker Guide

Tuesday, December 9th, 2014 by Simon<

You braved the Black Friday crowds yet came out with nothing more than a few bruises. You scouted the net on Cyber Monday, contributing to servers falling over left, right and centre yet your shopping basket remains empty.

There’s no doubt – finding the right gift for your loved ones at Christmas can be stressful however the team at Eyeful bring good tidings! We’ve created a Gift Picker that will point you to some very fancy present ideas for your nearest and dearest. Simply click here to download the PowerPoint show (yep…PowerPoint!) and let the shopping begin!

The Technical Stuff

Yep, this was all done in PowerPoint by Hannah, one of the lovely and rather talented Eyeful Design Team. We could bore you with the incredible clever way we used triggers and hyperlinks…but it’s Christmas and you should be either getting drunk with colleagues at the company party or dressing a tree in tinsel whilst listening to Michael Buble’s Christmas Album.

Tell you what – why don’t you book yourself on one of our technical training days and we’ll tell you all about it then? In the meantime, enjoy the eggnog (and stay away from the photocopier).

The Power of Story – An Alternative View

Thursday, December 4th, 2014 by Simon<

Book iconHave you noticed something..? For the past few years, blogs, magazines, video experts and books have all extolled the virtues of story within business presentations.

On one hand, we applaud it.  Grabbing the attention of your audience is a good thing to do.
On the other hand, we’re frankly a little worried that presenters are getting the wrong idea, confusing themselves and their audiences in the process.

Panic not!  In early 2015 Eyeful will be unveiling our Story Season – a series of blogs, articles and videos to debunk the somewhat over-hyped topic of Story in Business Presentations. In the meantime, enjoy this tongue-in-cheek shot-on-an-iphone instructional video courtesy of a few of our delivery team.

(Don’t say you weren’t warned…)

Time To Take Your Tablet…

Tuesday, December 2nd, 2014 by Simon<

I freely admit to getting very very excited when Apple launched the first generation iPad. Yep – I was one of those geeks lining up, anxious to get my grubby geeky hands on this shiny new tech. I foresaw a revolution in the way presenters engaged with their audiences – goodbye stilted one-way presentations governed by a laptop, hello interactive and intimate conversations aided by technology rather than being hampered by it.

How wonderfully naïve…

Yes, there were headlines aplenty heralding the fact that large organisations had equipped their salesteams with iPads. Yet dig a little deeper, ask the direct question and most would admit to never really getting presentations up and running as they had hoped. It wasn’t their fault – the lack of an elegant PowerPoint on iPad tool (Keynote was alien for most business users, conversion to PDFs seemed a cop-out, while apps like Slideshark were fiddly and never quite ticked all the boxes) meant that the promised new age of presenting spluttered, staggered…and then conked out in many organisations.

Don’t get me wrong…iPads were proudly unveiled in meetings in those early days but only to demonstrate how technically savvy an organisation was. It was about showing off the latest tech but heaven forbid you actually use it to share information or engage an audience…

The net result? Legions of salespeople used their iPads as bigger version of their phones – great for email, contact management and Angry Birds.

Fast forward to the present day and (whisper) we might finally be getting near the Promised Land. We now have a fully functioning PowerPoint app that will work well on iPad, Android and Surface tablets, we have audiences that have got over the giddy excitement of seeing a tablet device for the first time and we have presenters who now recognise that sometimes less is more.

Office Apps

So when to use your tablet? Consider the following:

Where on the Presentation Landscape are you..?

We now present in a range of different environments and to a range of audiences as part of our everyday life. The cosy chat with an audience over a coffee is different to standing up and orating at a conference…and the tools we employ for these different engagements need to reflect this.   We coined the phrase ‘Presentation Landscape’ in The Presentation Lab (available online and from booksellers of repute) to demonstrate the difference between Formal presentations (think: conference or bid pitch), Interactive (think: account management sales review) and Informal (think: sharing information over a coffee).

Your tablet fits very nicely into Interactive and Informal presentations but can be a bit of a handful in Formal environments. You can boost the presentation power of your tablet further by making it interactive and turning it into a toolkit, something the latest version of the PowerPoint app makes easier than ever. Happy days…

Tech or No Tech?

No matter where you are on the Presentation Landscape, sometimes it’s better to simply step away from the technology and engage your audience differently. As business people, we have fallen under the spell of technology and now firmly believe that a presentation isn’t a presentation without a set of slides or jaw-dropping animations to accompany it.

It’s time to step away from the tech and find other ways to engage your audience. Hard copy visual documents can be powerful, engaging and provide a strong structure for the presenter to lead the audience to their conclusion (great for small formal groups and interactive presentations). Consider sketching out your ideas (whiteboard for formal presentations, back of a napkin for the cosy coffee conflabs) or demonstrating your product rather than showing slides that talk about it.

Yes, we understand how much you love your tablet…but sometimes you’re better off without it.

Fit To Drive?

Presenting via a tablet is a completely different skill to delivering a laptop presentation. Outside of the technical differences (limited shortcuts, the fact that an innocent swipe of the screen can spell disaster for a nervous presenter), we need to be aware of the different form of engagement that comes with tablet presenting. It’s more intimate, both in terms of seating position and presenting style. Naturally this has its benefits in terms of engaging and building rapport with an audience however it can also spell disaster in the hands of a clumsy, underprepared presenter.

Ask yourself the question – do your presenters know how to deliver a tablet presentation confidently and effectively? Educators are ahead of the curve here – they understand that using tablet technology is a powerful way of engaging their student audiences but recognise that the technology is only part of the solution. Take time out to coach them on what good looks like – not only will your presenters be forever grateful but, more importantly, your audience deserves it.

A Personal View on Eyeful Europe

Wednesday, November 5th, 2014 by Simon<

The launch day excitement regarding Eyeful Germany has slowly subsided here at Eyeful Towers. The pre-launch fine-tuning, spell-checking and frantic conversations about foreign language Search Engine Optimisation has given way to a post-launch zen-like state.

This short breather has allowed me some time to ponder Eyeful’s growth overseas. Frankly, an international presence was never part of the plan – a quick glance at what could be loosely described as a business plan from 10 years ago makes no mention of expansion overseas whatsoever.

So why, after 10 years, have we ended up with presence in North America, Russia, Ireland, Holland and now Germany? Some of it was grabbing hold of the opportunity when it arose (Russia and Ireland), some of it was planned (Holland) and some because our customers demanded support over there (North America).

Some of these international experiments have been a great success, some less so. The difference? An appetite to challenge the status quo and push presentations forward – some parts of the world have it, some don’t (yet).

Which brings me to the excitement I personally feel for our expansion in Europe. Despite differences in language, cultures and (for the foreseeable future!) currency, the UK feels more aligned to the countries of Europe than anywhere else in the World. In much the same way as when I started working with Sander in Holland to build out a team of presentation experts back in 2011, expansion of our offering into Germany doesn’t feel like a ‘land grab’. It’s deeper than that – it’s more akin to building the team than breaking new ground.clogs

In my opinion, much of this comes down to culture. We’ve been lucky enough to work with some huge European based brands over the years and have spotted a pattern around a shared culture.

Irrespective of language (the majority of our Presentation Optimisation engagements are carried out in English but many aren’t) there was a common understanding that the work we were doing was important, valid and relevant. European customers truly recognise the value of great presentations and are hungry to look beyond our undoubted design skills to something more involved and ultimately satisfying*. It’s no coincidence that the concept of The Presentation Landscape came from a tour of businesses in Holland.

Hence the excitement as we open up new opportunities in Europe – the shared enthusiasm for great presentations is infectious. It’s driving us to raise our game, throwing more time, energy and resources at innovating on behalf of our customers. Europe is awash with businesses that want to push audience engagements past the trite ‘storytelling’ and ‘lipstick on a pig’ techniques of old and grasp new approaches such as Blended Presenting. Their hunger combined with our insight and experience can only benefit audiences across the Continent.

Our experience shows that Europe is ready for the challenge…and so are we.

* It’s interesting to note that sales of The Presentation Lab in Europe dwarf those across the rest of the World. Some of this could be attributed to local marketing (our own and the publishers) but I wager a general appetite to think beyond PowerPoint slide design also has a part to play.

The Lee Jackson Book Review

Tuesday, November 4th, 2014 by Simon<

The fine people of Yorkshire have a reputation to uphold. Purveyors of great tea (a ‘proper brew’), birthplace of the Yorkshire Pudding and a pride in their bluntness.

To mangle a quote from Frances Hodgson Burnett:

“It is a Yorkshire habit to say what you think with blunt frankness”.

So, it was with a little trepidation that I received a video review of The Presentation Lab from venerable presentation expert and full time Yorkshireman, Lee Jackson.

Phew… Thank you, Lee.

If you want to know what all the fuss is about (and what it is about the book that makes the likes of Lee burst forth with compliments), download the first chapter here for free (and then order via the usual outlets).

Last Year’s Halloween – An Apology

Friday, October 31st, 2014 by Simon<

12 months ago, we reported on the downright petrifying monster that is Presentationstein.  Frankly, we were rather pleased with ourselves in what we saw as a public service, bringing the abuse of previously loved presentations into focus.  More importantly, we hoped that our spotlight on this important issue might help alleviate some of the suffering felt by business presentation audiences across the world.

We thought we were doing the right thing…but we were wrong.  And we apologise.

12 months on, we recognise that this simple, well meaning blog caused undue anxiety to companies large and small. Marketing departments descended into chaos as they scrambled to identify the cause of Presentationstein within their own business.  Sales leaders woke up in a cold sweat, recognising that their hotch-potch approach to presentation collateral had caused the untimely death of prospects and the shrinking of pipelines.  The list of business people impacted by our thoughtless exposé seems endless.

Again, please accept our sincere apologies if you were one of the business professionals affected by this video.

With time comes clarity and so this year, we’ve taken the bold editorial decision to run the same video report but with the following important warning:

The following video contains information, scenes and images that are likely to disturb business professionals.  If you are of a sensitive disposition or having a nagging doubt that your presentation isn’t quite up to scratch, you may wish to find a friend or colleague to grab hold of before watching.

The good news is that after reference to an acclaimed book on the subject and a series of counselling sessions conducted by trained professionals, many businesses are now delivering their messages with renewed clarity, heightened levels of audience engagement and powerful messages.

Presentationstein is no more…and audiences have never been more grateful.

Flying The Flag For Powerful Presentations…in Germany

Wednesday, October 29th, 2014 by Simon<

It’s with a whole heap of excitement that we formally announce the arrival of our German website – http://www.eyefulpresentations.de

Eyeful Germany Website HomepageWhile we’ve been hard at work improving presentations across Europe for some time (and making quite a few friends along the way), this new development allows us to focus on the specific presentation needs of German businesses, large and small.

As part of this development, we’re delighted to welcome Thessa Roderig into the Eyeful family. Thessa not only shares the same unbridled passion for powerful presentations as the rest of the Eyeful gang but also has the unique insight of seeing it from the customer’s side of the fence.

Her experience of working with the Eyeful team on an important presentation proved so powerful that she’s decided to support our growth across Germany.  Frankly, it’s the best endorsement we can think of!

To learn more about this exciting news, check out the Podcast below or pop along to our sparkling, box fresh website here.

Trust in Training – The Holy Grail?

Tuesday, October 21st, 2014 by Sally Bailey<

We’ve been talking about trust a lot recently. Once the flurry of storyflows, storyboards and design concepts have died down, we’ve figured that the success of our presentation projects come down to this one simple thing – Trust.

Trust needs to be present before a client, no matter how confident they are, steps up on stage to deliver a presentation we created with them. Trust underpins the month/year/career-shifting pitch made by a nervous salesperson. Trust sits at the core of an internal presentation that communicates the need for change.

Eyeful Labs - Bubbling UnderTrust is equally important in training and coaching. It forms the backbone of any successful programme – delegates who ‘believe’ grab hold of their new skills and ideas and make the most out of them. Delegates who didn’t quite cross the threshold merely process their expenses and tidily place their course materials on the shelf next to their desk (‘shelf development’ over ‘self development’).

So how do you get it? If only it was as easy as waving a magic wand and ensuring the trust and belief of delegates but the reality is somewhat different. Trust has to be earned. There are no shortcuts or tricks of the trade – just bloody hard work.

However there maybe one exception…

Our Eyeful Labs training would seem to have an unfair advantage due to the topic in hand – presentation engagement. The quality of most presentations is, put frankly, awful – we’re typically starting from a pretty low standard in the first place. As such, by providing a simple, straightforward and logical way of improving the engagement between presenter and audience, we’re onto a winner from the word go. The very nature of the Presentation Optimisation means that improvements are obvious, discernable and repeatable.

Eyeful Labs’ combination of simplicity and process, coupled with huge (personal) leaps forward in terms of clarity and engagement means that trust is easier to win than most. The net result is that delegates are more willing to adopt Presentation Optimisation in the classroom and then have the confidence to ‘give it a go’ as part of their day to day lives, witnessing for themselves the improvements.

This trust creates a good habit that is hard to break, which is good news for presenter and audience alike. What’s not to like?

Sales Enablement is Failing Sales Teams

Monday, October 20th, 2014 by Simon<

A lot of noise has been made over the last few years around the topic of ‘Sales Enablement’. We’ve added our own 10p’s worth to the debate in the past and then continued to look on with a mix of amusement and bemusement.

The amusement comes from the reinvention of something that has been around since the dawn of mankind (or at least, since man started selling stuff to their fellow man). Call it what you want but Sales Enablement, in it’s most basic form, is the development of sales tools to help sales people, um, sell.

Apologies to any sales or marketing execs who are currently sat with chests puffed out with pride – the fact that you’ve moved with the times and converted your sales collateral to work in a new ‘easy to access’ format isn’t revolutionary, it’s merely keeping up with The Joneses.

Perhaps more importantly, the bemusement comes from companies large and small missing out on a huge opportunity. All too often the excitement, investment and time spent on delivering on a ‘Sales Enablement Strategy’ overshadows the real need of sales teams. They’re not after gizmos (although I’ve yet to meet a salesperson who doesn’t like a new tech toy) – boil it down and they’re after story, structure and clarity of messaging. They want tools that will allow them to beat the competition, close the deal and take home the commission.

Frankly salespeople don’t care what platform, operating system or colour sales tools come in – they just want it to help them deliver the deal. It’s as simple as that.

Here at Eyeful we’ve had the pleasure and privilege of working with companies of all sizes across a range of industries. When the topic of ‘Sales Enablement’ is touched on, sadly a definite pattern is starting to emerge. Businesses are focusing their investment in the Delivery Mechanism (tablet sales enablement tools, fancy apps or training their sales teams to become slick ‘TED’ like presenters) without recognising that they are inadvertently recycling the same trite, unconvincing and generic content. It’s a little like remaking a bad movie – if it was boring and lacklustre in 2D, it’s going to be equally boring and lacklustre in 3D.

We implore sales and marketing professionals to take a step back and think beyond the hype and quick wins that Sales Enablement promises. If businesses took a moment to review the message and content they are dishing out in various forms, the more effective this whole ‘Sales Enablement’ bandwagon might be.

As we’ve said time and time again, if your prospect’s response to your pitch is ‘cool slides’, you’ve failed. Never let the temptation of cool technology or fancy aesthetics get in the way of your audience engaging with your message. And if you’re using the ‘Sales Enablement’ tag to merely add lipstick to a pig of a sales presentation message, you’ve missed a golden opportunity…and your competition is poised to make the most of it.