12 months ago, we reported on the downright petrifying monster that is Presentationstein. Frankly, we were rather pleased with ourselves in what we saw as a public service, bringing the abuse of previously loved presentations into focus. More importantly, we hoped that our spotlight on this important issue might help alleviate some of the suffering felt by business presentation audiences across the world.
We thought we were doing the right thing…but we were wrong. And we apologise.
12 months on, we recognise that this simple, well meaning blog caused undue anxiety to companies large and small. Marketing departments descended into chaos as they scrambled to identify the cause of Presentationstein within their own business. Sales leaders woke up in a cold sweat, recognising that their hotch-potch approach to presentation collateral had caused the untimely death of prospects and the shrinking of pipelines. The list of business people impacted by our thoughtless exposé seems endless.
Again, please accept our sincere apologies if you were one of the business professionals affected by this video.
With time comes clarity and so this year, we’ve taken the bold editorial decision to run the same video report but with the following important warning:
The following video contains information, scenes and images that are likely to disturb business professionals. If you are of a sensitive disposition or having a nagging doubt that your presentation isn’t quite up to scratch, you may wish to find a friend or colleague to grab hold of before watching.
The good news is that after reference to an acclaimed book on the subject and a series of counselling sessions conducted by trained professionals, many businesses are now delivering their messages with renewed clarity, heightened levels of audience engagement and powerful messages.
Presentationstein is no more…and audiences have never been more grateful.