Archive for the ‘General information’ Category

An Open Letter to all Business Presenters

Tuesday, January 20th, 2015 by Simon<

Hello you…

How are things?

We’ve been meaning to drop you a line for a while now but held off sending anything too close to the chaos of Christmas and New Year for obvious reasons. The festivities are now likely to be a dim and distant memory… as are the long list of New Years Resolutions (don’t sweat it – we think a little bit of extra padding looks rather good on you, if we’re honest). Now all of those pressures are out of the way, we’d like to ask you a favour… actually, three favours. And they all centre around that one part of your job that you find uncomfortable to the point of palpitations – business presentations.

Don’t worry – we’re not after the world… just three small things that will make all the difference to your presentation, and thus to your audiences.

1. Go on, go 16:9

Let’s start with an easy one – it’s time for you to move over to widescreen. Your laptop, your screen and your projector have all made the leap over to 16:9 ratio – it’s time you took the plunge too.

Have you noticed how old films and footage looks, well, ancient on TV when it’s shown in the old ratio and has big black bars down each side? Sorry to break it to you, but if you’re stuck using 4:3 ratio for your PowerPoint and Keynote, your presentations are going to look equally old fashioned.

But it’s more than simply keeping up with the Joneses. Blog picMaking the move over to 16:9 gives you more room to play with on your slides – create white space and let your slide breathe! Use the extra width to develop visuals that engage your audience! Heck, deliver slides that look like they belong in this decade!

If you’re responsible for stuff like corporate PowerPoint templates at your workplace, sort it out pronto and your colleagues will love you forever more. If you’re one of the users stuck with ye olde PowerPoint 4:3 template, harass the marketing team until they see the error of their ways (perhaps send them a link to this blog to speed things up) and make the move over. If they dig their heels in, whisper in their ears that the default ratio on the latest version of PowerPoint is now 16:9 – the world has changed and it’s time for them to catch up.

 

2. Don’t lose your nerve

We’ve spotted a bit of a pattern on important presentations. At the very start of the process, presenters (yep, you) are full of good intentions. You embrace the concept of ‘less is more’ both in terms of content on a slide and slide count, full of vim, vigour and determination that this time it’ll all be different – no bullets, valuable visuals and a clear audience-centric message. It’s shaping up to the best presentation you’ll ever deliver – happy days.

The problem is that as time marches on, you start to lose your bottle. You start to sprinkle a little more detail here and there, sticking in a complex diagram to demonstrate that you’ve really put the hours into the research and tweaking your message so as not to rock the boat.

Often, because the stakes are so high, you make the fateful mistake of opening up your presentation to committee. This truly is the death knell to any chance you had of developing a powerful presentation. By all means, call upon your colleagues for feedback and collaboration but never EVER rescind control – it’s your presentation… own it.

Collaboration = good

Committee = unmitigated disaster

Now don’t get us wrong, friend – we know that standing up and delivering a presentation this important is gut-wrenchingly stressful but don’t fall into the trap of compromising and diluting it as D-day approaches. Go back to the ideas that were the catalyst for version 1 of your presentation – the structure and message, the carefully chosen supporting content and the simple but effective visuals. Granted, they may not have been perfect but they’re likely to be a much purer more focused set of slides than the watered-down, ‘safe’ and ultimately homogenous presentation you’ve ended up with.

Go on – be brave, have faith and don’t compromise (your audience and your message deserve it).

3. There’s more to life than PowerPoint

Granted, this one might require a small leap of faith (call it a leapette). PowerPoint is not the only tool available to you as a presenter. There – we’ve said it…

Presentation Landscape WheelArmed with nothing more than a good understanding of your audience, a strong message and structure and, when required, the ability to visualise key elements of your story, you can deliver a presentation armed with nothing more than a pen and napkin/whiteboard/notepad.

If you wish to get fancy, you might want to dust down the tablet you were given a couple of years back in a pique of technological excitement (it’s not just for Angry Birds). Or you might want to try the multitude of other options out there (Prezi, Powtoon, Keynote, SlideRocket…the list goes on).

We’ve never had so many options to consider as presenters so have a look around and see what works for you and your audience…and what doesn’t. And it’s this last bit that is soooo very important. Whatever option(s) you choose, it is imperative that it works for your audience.

Not you – your audience.

Playing with new technology is always fun but if the net result of your experimentation is a presentation that bamboozles your audience or leaves them thinking more about the animation effect you used rather than your message, you’ve messed up.

So there you go…three simple changes to the way you approach presentations that will make all the difference. A difference to the way you engage with your audiences, a difference to the clarity and impact of your message and a difference in the results you’re likely to get from all your hard work. What’s not to like?

Have a wonderful 2015…

The Eyeful Team x

The Power and Privilege of Presentations

Friday, January 16th, 2015 by Simon<

Ours is a ruddy wonderful job. Every day is different, every project a new opportunity to do something extraordinary.

But sometimes, certain projects jump out at you… We get the chance to work with amazing individuals who are making a massive and palpable difference to the World and the people in it. We also get a chance to flex our creative muscles, think outside the corporate box and develop something that does more than make us proud – it brings a lump to our throats.

Our recent work with MRC Technology is a case in point. Their unstinting energy and enthusiasm to work alongside peers to address the spectre of dementia is awe-inspiring. The fact they came to us to help them spread the word to the most influential medical professionals and government ministers is a privilege we don’t take lightly.

#thepowerofpresentations

Cult TV – GamesMaster (or should that be PresentationMaster?)

Friday, December 19th, 2014 by Simon<

It’s the Friday before Christmas and there’s a very good chance you’re doing one of the following:

  • Tearing around like a wild thing in an attempt to get everything completed before the festivities truly kick in.
  • Nursing a sore head and vowing to never attempt ‘Wuthering Heights’ again at the company Christmas karaoke.
  • Warming up for a day of gentle social media-ing accompanied by a sprinkling of computer solitaire whilst hoping in vain that the phone will ring.

Whichever pre-Christmas state you find yourself in, the Eyeful Elves are here to help make the day fly past a little quicker. Our design team decided to have a play with green screen video-ing and the video capabilities of PowerPoint and pay homage to one of the finest TV shows to ever hit UK screens – Gamesmaster.

If you’re a Brit of a certain age, the memories will come flooding back. If you’re scratching your head wondering what the heck we’re talking about, Wikipedia is here to help.

Either way, grab a coffee/antacid, sit back and relax as we welcome you to the unnerving world of PresentationMaster:

Merry Christmas!

 

The Eyeful Gift Picker Guide

Tuesday, December 9th, 2014 by Simon<

You braved the Black Friday crowds yet came out with nothing more than a few bruises. You scouted the net on Cyber Monday, contributing to servers falling over left, right and centre yet your shopping basket remains empty.

There’s no doubt – finding the right gift for your loved ones at Christmas can be stressful however the team at Eyeful bring good tidings! We’ve created a Gift Picker that will point you to some very fancy present ideas for your nearest and dearest. Simply click here to download the PowerPoint show (yep…PowerPoint!) and let the shopping begin!

The Technical Stuff

Yep, this was all done in PowerPoint by Hannah, one of the lovely and rather talented Eyeful Design Team. We could bore you with the incredible clever way we used triggers and hyperlinks…but it’s Christmas and you should be either getting drunk with colleagues at the company party or dressing a tree in tinsel whilst listening to Michael Buble’s Christmas Album.

Tell you what – why don’t you book yourself on one of our technical training days and we’ll tell you all about it then? In the meantime, enjoy the eggnog (and stay away from the photocopier).

The Power of Story – An Alternative View

Thursday, December 4th, 2014 by Simon<

Book iconHave you noticed something..? For the past few years, blogs, magazines, video experts and books have all extolled the virtues of story within business presentations.

On one hand, we applaud it.  Grabbing the attention of your audience is a good thing to do.
On the other hand, we’re frankly a little worried that presenters are getting the wrong idea, confusing themselves and their audiences in the process.

Panic not!  In early 2015 Eyeful will be unveiling our Story Season – a series of blogs, articles and videos to debunk the somewhat over-hyped topic of Story in Business Presentations. In the meantime, enjoy this tongue-in-cheek shot-on-an-iphone instructional video courtesy of a few of our delivery team.

(Don’t say you weren’t warned…)

Time To Take Your Tablet…

Tuesday, December 2nd, 2014 by Simon<

I freely admit to getting very very excited when Apple launched the first generation iPad. Yep – I was one of those geeks lining up, anxious to get my grubby geeky hands on this shiny new tech. I foresaw a revolution in the way presenters engaged with their audiences – goodbye stilted one-way presentations governed by a laptop, hello interactive and intimate conversations aided by technology rather than being hampered by it.

How wonderfully naïve…

Yes, there were headlines aplenty heralding the fact that large organisations had equipped their salesteams with iPads. Yet dig a little deeper, ask the direct question and most would admit to never really getting presentations up and running as they had hoped. It wasn’t their fault – the lack of an elegant PowerPoint on iPad tool (Keynote was alien for most business users, conversion to PDFs seemed a cop-out, while apps like Slideshark were fiddly and never quite ticked all the boxes) meant that the promised new age of presenting spluttered, staggered…and then conked out in many organisations.

Don’t get me wrong…iPads were proudly unveiled in meetings in those early days but only to demonstrate how technically savvy an organisation was. It was about showing off the latest tech but heaven forbid you actually use it to share information or engage an audience…

The net result? Legions of salespeople used their iPads as bigger version of their phones – great for email, contact management and Angry Birds.

Fast forward to the present day and (whisper) we might finally be getting near the Promised Land. We now have a fully functioning PowerPoint app that will work well on iPad, Android and Surface tablets, we have audiences that have got over the giddy excitement of seeing a tablet device for the first time and we have presenters who now recognise that sometimes less is more.

Office Apps

So when to use your tablet? Consider the following:

Where on the Presentation Landscape are you..?

We now present in a range of different environments and to a range of audiences as part of our everyday life. The cosy chat with an audience over a coffee is different to standing up and orating at a conference…and the tools we employ for these different engagements need to reflect this.   We coined the phrase ‘Presentation Landscape’ in The Presentation Lab (available online and from booksellers of repute) to demonstrate the difference between Formal presentations (think: conference or bid pitch), Interactive (think: account management sales review) and Informal (think: sharing information over a coffee).

Your tablet fits very nicely into Interactive and Informal presentations but can be a bit of a handful in Formal environments. You can boost the presentation power of your tablet further by making it interactive and turning it into a toolkit, something the latest version of the PowerPoint app makes easier than ever. Happy days…

Tech or No Tech?

No matter where you are on the Presentation Landscape, sometimes it’s better to simply step away from the technology and engage your audience differently. As business people, we have fallen under the spell of technology and now firmly believe that a presentation isn’t a presentation without a set of slides or jaw-dropping animations to accompany it.

It’s time to step away from the tech and find other ways to engage your audience. Hard copy visual documents can be powerful, engaging and provide a strong structure for the presenter to lead the audience to their conclusion (great for small formal groups and interactive presentations). Consider sketching out your ideas (whiteboard for formal presentations, back of a napkin for the cosy coffee conflabs) or demonstrating your product rather than showing slides that talk about it.

Yes, we understand how much you love your tablet…but sometimes you’re better off without it.

Fit To Drive?

Presenting via a tablet is a completely different skill to delivering a laptop presentation. Outside of the technical differences (limited shortcuts, the fact that an innocent swipe of the screen can spell disaster for a nervous presenter), we need to be aware of the different form of engagement that comes with tablet presenting. It’s more intimate, both in terms of seating position and presenting style. Naturally this has its benefits in terms of engaging and building rapport with an audience however it can also spell disaster in the hands of a clumsy, underprepared presenter.

Ask yourself the question – do your presenters know how to deliver a tablet presentation confidently and effectively? Educators are ahead of the curve here – they understand that using tablet technology is a powerful way of engaging their student audiences but recognise that the technology is only part of the solution. Take time out to coach them on what good looks like – not only will your presenters be forever grateful but, more importantly, your audience deserves it.

A Personal View on Eyeful Europe

Wednesday, November 5th, 2014 by Simon<

The launch day excitement regarding Eyeful Germany has slowly subsided here at Eyeful Towers. The pre-launch fine-tuning, spell-checking and frantic conversations about foreign language Search Engine Optimisation has given way to a post-launch zen-like state.

This short breather has allowed me some time to ponder Eyeful’s growth overseas. Frankly, an international presence was never part of the plan – a quick glance at what could be loosely described as a business plan from 10 years ago makes no mention of expansion overseas whatsoever.

So why, after 10 years, have we ended up with presence in North America, Russia, Ireland, Holland and now Germany? Some of it was grabbing hold of the opportunity when it arose (Russia and Ireland), some of it was planned (Holland) and some because our customers demanded support over there (North America).

Some of these international experiments have been a great success, some less so. The difference? An appetite to challenge the status quo and push presentations forward – some parts of the world have it, some don’t (yet).

Which brings me to the excitement I personally feel for our expansion in Europe. Despite differences in language, cultures and (for the foreseeable future!) currency, the UK feels more aligned to the countries of Europe than anywhere else in the World. In much the same way as when I started working with Sander in Holland to build out a team of presentation experts back in 2011, expansion of our offering into Germany doesn’t feel like a ‘land grab’. It’s deeper than that – it’s more akin to building the team than breaking new ground.clogs

In my opinion, much of this comes down to culture. We’ve been lucky enough to work with some huge European based brands over the years and have spotted a pattern around a shared culture.

Irrespective of language (the majority of our Presentation Optimisation engagements are carried out in English but many aren’t) there was a common understanding that the work we were doing was important, valid and relevant. European customers truly recognise the value of great presentations and are hungry to look beyond our undoubted design skills to something more involved and ultimately satisfying*. It’s no coincidence that the concept of The Presentation Landscape came from a tour of businesses in Holland.

Hence the excitement as we open up new opportunities in Europe – the shared enthusiasm for great presentations is infectious. It’s driving us to raise our game, throwing more time, energy and resources at innovating on behalf of our customers. Europe is awash with businesses that want to push audience engagements past the trite ‘storytelling’ and ‘lipstick on a pig’ techniques of old and grasp new approaches such as Blended Presenting. Their hunger combined with our insight and experience can only benefit audiences across the Continent.

Our experience shows that Europe is ready for the challenge…and so are we.

* It’s interesting to note that sales of The Presentation Lab in Europe dwarf those across the rest of the World. Some of this could be attributed to local marketing (our own and the publishers) but I wager a general appetite to think beyond PowerPoint slide design also has a part to play.

The Lee Jackson Book Review

Tuesday, November 4th, 2014 by Simon<

The fine people of Yorkshire have a reputation to uphold. Purveyors of great tea (a ‘proper brew’), birthplace of the Yorkshire Pudding and a pride in their bluntness.

To mangle a quote from Frances Hodgson Burnett:

“It is a Yorkshire habit to say what you think with blunt frankness”.

So, it was with a little trepidation that I received a video review of The Presentation Lab from venerable presentation expert and full time Yorkshireman, Lee Jackson.

Phew… Thank you, Lee.

If you want to know what all the fuss is about (and what it is about the book that makes the likes of Lee burst forth with compliments), download the first chapter here for free (and then order via the usual outlets).

Last Year’s Halloween – An Apology

Friday, October 31st, 2014 by Simon<

12 months ago, we reported on the downright petrifying monster that is Presentationstein.  Frankly, we were rather pleased with ourselves in what we saw as a public service, bringing the abuse of previously loved presentations into focus.  More importantly, we hoped that our spotlight on this important issue might help alleviate some of the suffering felt by business presentation audiences across the world.

We thought we were doing the right thing…but we were wrong.  And we apologise.

12 months on, we recognise that this simple, well meaning blog caused undue anxiety to companies large and small. Marketing departments descended into chaos as they scrambled to identify the cause of Presentationstein within their own business.  Sales leaders woke up in a cold sweat, recognising that their hotch-potch approach to presentation collateral had caused the untimely death of prospects and the shrinking of pipelines.  The list of business people impacted by our thoughtless exposé seems endless.

Again, please accept our sincere apologies if you were one of the business professionals affected by this video.

With time comes clarity and so this year, we’ve taken the bold editorial decision to run the same video report but with the following important warning:

The following video contains information, scenes and images that are likely to disturb business professionals.  If you are of a sensitive disposition or having a nagging doubt that your presentation isn’t quite up to scratch, you may wish to find a friend or colleague to grab hold of before watching.

The good news is that after reference to an acclaimed book on the subject and a series of counselling sessions conducted by trained professionals, many businesses are now delivering their messages with renewed clarity, heightened levels of audience engagement and powerful messages.

Presentationstein is no more…and audiences have never been more grateful.

Flying The Flag For Powerful Presentations…in Germany

Wednesday, October 29th, 2014 by Simon<

It’s with a whole heap of excitement that we formally announce the arrival of our German website – http://www.eyefulpresentations.de

Eyeful Germany Website HomepageWhile we’ve been hard at work improving presentations across Europe for some time (and making quite a few friends along the way), this new development allows us to focus on the specific presentation needs of German businesses, large and small.

As part of this development, we’re delighted to welcome Thessa Roderig into the Eyeful family. Thessa not only shares the same unbridled passion for powerful presentations as the rest of the Eyeful gang but also has the unique insight of seeing it from the customer’s side of the fence.

Her experience of working with the Eyeful team on an important presentation proved so powerful that she’s decided to support our growth across Germany.  Frankly, it’s the best endorsement we can think of!

To learn more about this exciting news, check out the Podcast below or pop along to our sparkling, box fresh website here.