Archive for the ‘Customer Stories’ Category

A Personal View on Eyeful Europe

Wednesday, November 5th, 2014 by Simon<

The launch day excitement regarding Eyeful Germany has slowly subsided here at Eyeful Towers. The pre-launch fine-tuning, spell-checking and frantic conversations about foreign language Search Engine Optimisation has given way to a post-launch zen-like state.

This short breather has allowed me some time to ponder Eyeful’s growth overseas. Frankly, an international presence was never part of the plan – a quick glance at what could be loosely described as a business plan from 10 years ago makes no mention of expansion overseas whatsoever.

So why, after 10 years, have we ended up with presence in North America, Russia, Ireland, Holland and now Germany? Some of it was grabbing hold of the opportunity when it arose (Russia and Ireland), some of it was planned (Holland) and some because our customers demanded support over there (North America).

Some of these international experiments have been a great success, some less so. The difference? An appetite to challenge the status quo and push presentations forward – some parts of the world have it, some don’t (yet).

Which brings me to the excitement I personally feel for our expansion in Europe. Despite differences in language, cultures and (for the foreseeable future!) currency, the UK feels more aligned to the countries of Europe than anywhere else in the World. In much the same way as when I started working with Sander in Holland to build out a team of presentation experts back in 2011, expansion of our offering into Germany doesn’t feel like a ‘land grab’. It’s deeper than that – it’s more akin to building the team than breaking new ground.clogs

In my opinion, much of this comes down to culture. We’ve been lucky enough to work with some huge European based brands over the years and have spotted a pattern around a shared culture.

Irrespective of language (the majority of our Presentation Optimisation engagements are carried out in English but many aren’t) there was a common understanding that the work we were doing was important, valid and relevant. European customers truly recognise the value of great presentations and are hungry to look beyond our undoubted design skills to something more involved and ultimately satisfying*. It’s no coincidence that the concept of The Presentation Landscape came from a tour of businesses in Holland.

Hence the excitement as we open up new opportunities in Europe – the shared enthusiasm for great presentations is infectious. It’s driving us to raise our game, throwing more time, energy and resources at innovating on behalf of our customers. Europe is awash with businesses that want to push audience engagements past the trite ‘storytelling’ and ‘lipstick on a pig’ techniques of old and grasp new approaches such as Blended Presenting. Their hunger combined with our insight and experience can only benefit audiences across the Continent.

Our experience shows that Europe is ready for the challenge…and so are we.

* It’s interesting to note that sales of The Presentation Lab in Europe dwarf those across the rest of the World. Some of this could be attributed to local marketing (our own and the publishers) but I wager a general appetite to think beyond PowerPoint slide design also has a part to play.

Last Year’s Halloween – An Apology

Friday, October 31st, 2014 by Simon<

12 months ago, we reported on the downright petrifying monster that is Presentationstein.  Frankly, we were rather pleased with ourselves in what we saw as a public service, bringing the abuse of previously loved presentations into focus.  More importantly, we hoped that our spotlight on this important issue might help alleviate some of the suffering felt by business presentation audiences across the world.

We thought we were doing the right thing…but we were wrong.  And we apologise.

12 months on, we recognise that this simple, well meaning blog caused undue anxiety to companies large and small. Marketing departments descended into chaos as they scrambled to identify the cause of Presentationstein within their own business.  Sales leaders woke up in a cold sweat, recognising that their hotch-potch approach to presentation collateral had caused the untimely death of prospects and the shrinking of pipelines.  The list of business people impacted by our thoughtless exposé seems endless.

Again, please accept our sincere apologies if you were one of the business professionals affected by this video.

With time comes clarity and so this year, we’ve taken the bold editorial decision to run the same video report but with the following important warning:

The following video contains information, scenes and images that are likely to disturb business professionals.  If you are of a sensitive disposition or having a nagging doubt that your presentation isn’t quite up to scratch, you may wish to find a friend or colleague to grab hold of before watching.

The good news is that after reference to an acclaimed book on the subject and a series of counselling sessions conducted by trained professionals, many businesses are now delivering their messages with renewed clarity, heightened levels of audience engagement and powerful messages.

Presentationstein is no more…and audiences have never been more grateful.

Flying The Flag For Powerful Presentations…in Germany

Wednesday, October 29th, 2014 by Simon<

It’s with a whole heap of excitement that we formally announce the arrival of our German website – http://www.eyefulpresentations.de

Eyeful Germany Website HomepageWhile we’ve been hard at work improving presentations across Europe for some time (and making quite a few friends along the way), this new development allows us to focus on the specific presentation needs of German businesses, large and small.

As part of this development, we’re delighted to welcome Thessa Roderig into the Eyeful family. Thessa not only shares the same unbridled passion for powerful presentations as the rest of the Eyeful gang but also has the unique insight of seeing it from the customer’s side of the fence.

Her experience of working with the Eyeful team on an important presentation proved so powerful that she’s decided to support our growth across Germany.  Frankly, it’s the best endorsement we can think of!

To learn more about this exciting news, check out the Podcast below or pop along to our sparkling, box fresh website here.

Trust in Training – The Holy Grail?

Tuesday, October 21st, 2014 by Sally Bailey<

We’ve been talking about trust a lot recently. Once the flurry of storyflows, storyboards and design concepts have died down, we’ve figured that the success of our presentation projects come down to this one simple thing – Trust.

Trust needs to be present before a client, no matter how confident they are, steps up on stage to deliver a presentation we created with them. Trust underpins the month/year/career-shifting pitch made by a nervous salesperson. Trust sits at the core of an internal presentation that communicates the need for change.

Eyeful Labs - Bubbling UnderTrust is equally important in training and coaching. It forms the backbone of any successful programme – delegates who ‘believe’ grab hold of their new skills and ideas and make the most out of them. Delegates who didn’t quite cross the threshold merely process their expenses and tidily place their course materials on the shelf next to their desk (‘shelf development’ over ‘self development’).

So how do you get it? If only it was as easy as waving a magic wand and ensuring the trust and belief of delegates but the reality is somewhat different. Trust has to be earned. There are no shortcuts or tricks of the trade – just bloody hard work.

However there maybe one exception…

Our Eyeful Labs training would seem to have an unfair advantage due to the topic in hand – presentation engagement. The quality of most presentations is, put frankly, awful – we’re typically starting from a pretty low standard in the first place. As such, by providing a simple, straightforward and logical way of improving the engagement between presenter and audience, we’re onto a winner from the word go. The very nature of the Presentation Optimisation means that improvements are obvious, discernable and repeatable.

Eyeful Labs’ combination of simplicity and process, coupled with huge (personal) leaps forward in terms of clarity and engagement means that trust is easier to win than most. The net result is that delegates are more willing to adopt Presentation Optimisation in the classroom and then have the confidence to ‘give it a go’ as part of their day to day lives, witnessing for themselves the improvements.

This trust creates a good habit that is hard to break, which is good news for presenter and audience alike. What’s not to like?

Nice People Saying Nice Things – O’Brien Contractors

Friday, September 5th, 2014 by Justine<

O’Brien Contractors are a well-established business providing civil engineering and ground working services. Their ethos is centred on the marriage of cutting edge technology and traditional family business values.

With a history of providing great, specialist services they understand that if you want the best, you need to consult an expert.

Here, O’Brien Director Phil Griffiths talks about his experience of working with Eyeful…

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Inside Eyeful Labs

Wednesday, July 9th, 2014 by Justine<

Just over a year ago we launched Eyeful Labs, our immersive, interactive, presentation environment, designed to help our customers explore new ways of thinking about and delivering presentations.

In that time the Labs have grown to be much more than we, or our customers, ever expected.

They have become the place where presentation innovation, creative inspiration and the spirit of exploration come together with an Eyeful dose of ‘give it a go’ (and a soupçon of scientific insanity) to explore all things presentation.

Presentations are often the least loved and most abused part of any business collateral package and Eyeful Labs is our way of changing perceptions and giving presentations the time and resource they deserve.

At first, many visitors were unsure exactly what to expect (and to be completely honest so were we). But it soon became apparent that our combination of readily accessible presentation expertise and limitless coffee was hitting the right spot.

Soon customers were experiencing the effects in the best way possible and going on to action positive change in their businesses.

Today the Labs are a real hive of activity with customers, consultants, designers and presentation enthusiasts all adding to a mix that is pushing the boundaries of what presenters and presentations can achieve.

It’s a hectic, challenging, stimulating and provocative place to be, it’s The Presentation Lab bought to life – and we love it!short reel 2

To find out how your presentation thinking can benefit from a trip to The Lab, simply get in touch and we’ll help you explore the possibilities.

 

Customer Care the Eyeful Way

Friday, June 27th, 2014 by Justine<

Successful companies need to master two things, a great product and great customer service.

Some companies approach this through a process that should strike fear into the hearts of consumers (and business owners) everywhere and is most charitably described as ‘managing customer expectations’.

All too often this actually means lowering customer expectations so that they’ll be impressed by whatever they get.

We do things a little differently here at Eyeful.

Many of our customers’ approach us with presentations that they know are failing visually and while we’re more than happy to help them spruce things up in the short term, the value that we can add goes much deeper.

Anyone who has experienced our full Presentation Optimisation service will know that while our slides are indeed gorgeous they are also engaging and effective – two things that all great communication needs to be.

So we’ve got the great product part licked, what about the customer service bit?

Well over 80% of our customers return to us, presentation after presentation, and that’s because we work hard to raise, and then exceed, their expectations.

Right from the first panicky phone call we let customers know exactly what’s possible by taking the time to understand their business, their audience and their objectives before we even start work on their presentation.

For some customers the whole thing can seem a little bemusing, having brought in their old banger for an MOT, it’s a little disconcerting to drive off in a brand new Ferrari – and with their wallet intact.

Here one of our specialist presentation consultants, Sally Bailey explains how we build and maintain great customer relationships.

Finding out what a bit of Eyeful love can do for your business communications is easy, just get in touch and we’ll be more than happy to help.

“You’ve really changed things here”

Thursday, May 29th, 2014 by Simon<

There’s no doubt in my mind that I’ve lucked out when it comes to choosing a profession.

My passion for presentations and the art of engaging audiences has fuelled some amazing adventures and experiences across the globe and latterly, becoming the author of a successful book on the subject is the cherry on the cake. Everyday I’m surrounded by the incredibly creative Eyeful team who not only support my wildest flights of fancy but also act as catalysts/provocateurs for the next phase of the journey. And, to top it all, I get to spend time with some truly amazing customers. Yesterday was one of those days.

Yesterday was spent with the CMO of a multinational technology company. It wasn’t notable because of a whopping slice of new revenue or kicking off a timezone spanning project. It was powerful because of five short words:

“You’ve really changed things here”

Let me give you a little background. We were first called upon 12 months ago when the European office had identified that their presentations were simply not working. They had the wherewithal to recognise that the problem was not because their PowerPoint slides looked a little shabby or that their marketing teams needed their softskills polished. They’d identified more fundamental areas to focus on – going back to the foundations of how they developed their presentations and building them back up again. Which is where we slotted into place.

What followed was a series of full-on, interactive workshops with teams across Europe sharing our Presentation Optimisation process, from Audience Heatmaps via Audience Pathway Storyflows and finishing up at a Blended Presenting strategy. Presentation Optimisation became Presentation Optimization as we were invited to start working with the mothership.

However it’s not the scale of the engagement with the customer or the jet set lifestyle that’s exciting (although we are grateful!), it’s the impact it’s having across their business.

“You’ve really changed things here” means that the fundamental processes we’ve shared with the international teams are now being applied day in, day out. As a matter of course, executives ask to see the Audience Heatmap for the presentation they are preparing to deliver. The simplicity of the Audience Pathway presentation structure is being applied in other forms of communication, from e-mails to internal comms documents. The ‘simplicity is not stupidity’ mantra is working…and things are changing.

We’ve spoken before about our ‘funny tummy feeling’ measure of success. The realisation that our good ideas coupled with a great organisation willing to try something different can have such an impact took the ‘funny tummy feeling’ off the scale. I’m still smiling 24 hours after the meeting which has to be a good sign…

To learn more about the Presentation Optimisation approach, pick up a copy of The Presentation Lab book or, better still, get in touch. We’d love to hear more about you and your business presentation frustrations.

Launching Eyeful Extra

Tuesday, February 25th, 2014 by Justine<

Here at Eyeful we know that our success is down to keeping our customers happy and we love looking for new ways to spread a little more Eyeful magic.

Always striving to be exceptional – we’re really excited to be launching our latest extraordinary example of ensuring an excellent customer experience – Eyeful Extra.

Alliteration over, here’s what it’s all about.

From March 1st 2014 every job we do will benefit from a package of additional support and expertise completely free of charge. For the first three months after sign off of your completed presentation our experts will be on hand to help you with technical support and minor amends for up to two hours. We’ll even contact you after one month to remind you that this service is included.

We’ve never ‘locked down’ our presentations because we know that despite the love and attention we lavish on them, they don’t belong to us, they belong to our customers. We give our customers the ability to make their own amends and Eyeful Extra means that our expert designers and technicians will be on hand to support that process, ensuring that every presentation remains as effective and engaging as the day it left our studio. Or, for those of you who prefer not to tinker, Eyeful Extra gives you the option to simply let our experts do their thing.

And because we believe that every cake should have a cherry on the top, if you don’t use any of your Eyeful Extra time, we’ll send you a Presentation Lab resource pack full of great presentation ideas and useful goodies.

Visit our web page or speak to one of our project managers to find out more.

If Music Be The Food Of Love…..

Friday, February 14th, 2014 by Justine<

A couple of years ago we decided that it was time to lavish a little Eyeful love on an area oft neglected by businesses – hold music.

Being on hold can be one of the most life-force-sucking wastes of time available and it’s easily made better (or worse) by the quality of what you’re forced to listen to. After all you’re not going to dare to stop listening because of that infernal universal law ensuring that your call will only be answered during a period of inattention on your part.

In true Eyeful style we decided to eschew Greensleeves and turn our backs on unending lists of services that would be available, should anybody ever answer the phone. We set out to make the on hold experience altogether more entertaining. So every month a member of our HQ team chooses a favourite track and we tell our holdees a little bit about that person and why they picked that track.

Consequently (and quite apart from being one of the best presentation consultancy and design services in the world) I’m confident in saying that we’re probably unique when it comes to receiving requests to be put back on hold.

The whole project has been much more successful than we could have imagined and now we’re hoping to spread the love by offering our friends, customers and followers the chance to join in.

All you need to do is click on this link and tell us what you’d like to hear and why, then our Earful audio guru Matt will work his magic and you’ll be able to hear your favourite tune every time you ring us.

shiny icon eyeful music (2)