Archive for the ‘Consultancy’ Category

Improbable Research and an (Almost) Impossible Brief

Thursday, September 18th, 2014 by Justine<

Later today the winners of the 2014 Ig Nobel prizes will be announced, for those of you not familiar with the Ig Nobel awards they are given every year in recognition of scientific endeavour that makes you laugh and then makes you think.

To give you an idea of the scope some previous winners include:

2013 – Biology and Astronomy – Dung Beetles Use The Milky Way For Orientation

2012 – Anatomy – Walking With Coffee: Why Does It Spill?

2011 – Literature – How To Procrastinate And Still Get Things Done

2010 – Peace – Swearing As A Response To Pain

All thought provoking (and often completely bamboozling) stuff, but that’s not what got me thinking.

Tonight’s award ceremony will be a food themed extravaganza that includes a mini opera entitled ‘What’s Eating You?’, not one, but two ‘Grand Paper Airplane Deluges’ and a selection of key note speakers delivering 24/7 lectures.

A little odd maybe but not too far removed from a thousand other award ceremonies, until you look a little deeper and find out exactly what a 24/7 lecture involves.

Fortunately for all involved, it’s not a lecture that lasts a whole week, in fact it’s quite the opposite.

Every speaker has to cover their subject in two parts – a complete technical description in twenty-four seconds and a clear summary that anyone can understand in seven words.

You might want to take more time than that to simply ponder how this can even be possible…

We’ve talked before about the KISS principle and we’re all in favour of clear, concise messaging. There have been more than a few occasions where we’ve helped people compress over 100 slides to less than 20 and created presentations that were all the better for it. But this (in keeping with the whole Ig Nobel vibe) is something quite different.

Before we dismiss the 24/7 notion as something almost as improbable as the research these awards promote, I think it’s worth digging a little deeper.

After all modern communication is becoming more and more sound bite orientated. When so much information is readily available at the tap of a keyboard, we’re keener than ever to get down to the important bits quickly.

A few years ago nobody had ever heard of an elevator pitch and it was standard practice to produce lengthy and detailed proposals, brochures and presentations. Times have changed and business communication has become all the better for it, but I’m pleased to report that I can’t see 24/7 coming to a boardroom near you anytime soon.

But the next time you settle down to consider a presentation it might be worth giving it a go, just to see whether you can, you might find the results quite surprising.

If it all seems a little too intimidating for you, our specialist presentation consultants are always on hand to help our customers define and refine their messaging to create presentations that get straight to the heart of their audiences thought and concerns.

IgnobleFor those of you panicking that your presentation might be a little too verbose it’s also worth remembering that you’re never going to have to present in the face of the Ig Nobles very own Miss Sweetie Poo, who, as can be seen above, takes to the stage when acceptance speeches run over their allotted one minute and repeats the phrase “please stop, I’m bored’ until they do.

Nice People Saying Nice Things – O’Brien Contractors

Friday, September 5th, 2014 by Justine<

O’Brien Contractors are a well-established business providing civil engineering and ground working services. Their ethos is centred on the marriage of cutting edge technology and traditional family business values.

With a history of providing great, specialist services they understand that if you want the best, you need to consult an expert.

Here, O’Brien Director Phil Griffiths talks about his experience of working with Eyeful…

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Reviewing the Reviews

Thursday, September 4th, 2014 by Justine<

Its six months since The Presentation Lab book hit the shelves and our initial nervousness about how it would be received has (almost) passed. Quite a few of our friends and customers have commented on how useful a resource it is but we’re realists here at Eyeful and we know that the real test is what people we don’t know think about it.

Many of us read reviews as part of the decision making process and we know that people who write reviews have two distinct areas of motivation. Reviewers generally share their thoughts because they are either delighted or incensed, reviews of a ‘not bad at all’ nature are fairly hard to find and part of the fun of reading reviews is the search for the hidden subtext and skewed perspective that may have spawned them. We know it’s practically impossible for the same hotel to be both disgusting and delightful; reviews are by definition subjective and occasionally tell us much more about the reviewer than the subject.

Reading reviews about something that you’re invested in is an odd experience. Yes, the book was written by our MD Simon Morton, but what it contains is important to us all. It’s the methodology that sets us apart from our competitors, enables us to produce engaging presentations time after time and keeps us enthusiastic about the task at hand. This is the stuff that keeps us all in gainful (and generally enjoyable) employment.

We know that our customers love what we do and that it gives them a real advantage, but our customers know us too, they’ve experienced our passion and expertise first hand. Putting all that into a book is like sending it out into the world completely unsupervised with no responsible adult to shepherd and support its journey. Finding out whether it can stand alone and succeed is nerve racking to say the least.

So, how is it fairing out there all alone in a big, bad world?

Well, despite the obvious temptation to bust the first rule of reviewing and say ‘not bad at all’ we’re going to have to shed some of our traditional British reserve and say ‘pretty damn good’. The fact that people seem to like the book is lovely, but the fact that people are putting the ideas and methodologies into practice for themselves is even better; in fact it’s bloody brilliant!

We love that one reviewer read the book and decided not to do a traditional presentation at all, we’re thrilled that people found a presentation message that works for all types of communication and we feel a small burst of pride every time the words ‘useful’, ‘accessible’ and ‘practical’ appear. It’s also worth noting that Simon felt it a personal triumph when a reviewer cited his ‘sense of humour’ as a selling point.

All in all it seems that The Presentation Lab is doing us proud just by being itself, which makes it a bona fide member of the Eyeful team!

Presentation lab soft copy

Life’s a Pitch

Wednesday, August 20th, 2014 by Justine<

The publication of The Presentation Lab Book has given us the opportunity to get in contact with some really interesting people who share our hopes and dreams for the future of presentations.

Having gamely resisted the temptation to set up a secret support network where we can quietly geek out about presentations to our hearts content, we decided that the best thing to do would be to spread the word in a valiant attempt to assimilate our ideas into normal society and improve the world of business communication, one presentation at a time.

One of the lovely people who got in touch was Boyd Blackwood, producer and host of Life’s a Pitch. Like us Boyd is working hard to get people to think differently about how they communicate. Boyd shares our belief that pitching and presenting are part of every business interaction and the skills needed to succeed should not be confined to official meetings in dusty boardrooms.

So when Boyd wanted to interview Simon to find out more about the man, the company and the methodology behind the book, Simon was more than happy to join him and share a little Eyeful love with his listeners.

Boyd interviewed Simon over two podcasts, both of which are available for free by clicking on the image below.

In the first podcast (episode 013) Simon debunks some presentation myths, explains how Audience Heatmaps are increasing audience engagement and talks about why presenting is a privilege and should be treated as such.

The second podcast (episode 014) covers Audience Pathway, Blended Presenting and ponders on why so many presenters feel the need to be so shy about their all-important call to action.

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The Curse of the Conference Call

Thursday, July 31st, 2014 by Justine<

Regular readers will know that we often talk about the Presentation Landscape and try to help our readers understand that presenting isn’t all about standing in front of an audience with a carefully prepared deck.

The best communicators understand that every business interaction is a presentation; even sharing new ideas informally can be more done more effectively if you apply some presentation best practice.

Before you dismiss that as unnecessary advice think about a child trying to persuade a parent to get them a puppy by arguing that it will help them be more responsible and get more exercise. These are not the reasons the child wants the puppy (those are mostly to do with cuteness), but they are the reasons they think their parents (the audience) will want to hear and will (please, please, please) respond to.

Childhood puppy requests should always be listened to with a huge amount of scepticism and it’s important that solid terms are negotiated before a parent even thinks about giving in, which tells us two more important things. Firstly that we have an inherent instinct to communicate in ways that will best engage our audience and secondly that even when we’re not doing business we’re using the same kind of skills and instincts.

So, presenting less formally or presenting without slides is easy because we can trust our instincts and rely on our natural ability to connect and negotiate.

Unfortunately this whole theory seems to fall flat on its face when it comes to conference calls.

It seems that once the people you are trying to communicate with are more than a few feet away all the things we know about engaging and negotiating are thrown out of the window.

Getting a conference call right is about understanding that it is part of the Presentation Landscape and not just an easy excuse to look busy. Rising to the challenge involves all the key presenting skills – know your story – know your audience – be clear with your messaging – make your call to action transparent and concise.

There are no revelations here, yet so many conference calls fail to achieve anything other than inactivity, annoying snapshots of people’s personal lives and uncomfortable silences. Unfortunately this is because they can easily fall into the same ‘no need to bother, it isn’t really important’ abyss that is also often home to Internal Presentations and without help, that’s where they’ll stay.

The clip below is both amusing and toe-curlingly uncomfortable to watch, but the sad thing is that at least some parts of it will ring true with anyone who has ever been on a conference call…

How we do business today means that conference calls are a necessity and businesses that work to understand where they sit in the Presentation Landscape and address the challenges they present will be better placed to take advantage of the opportunities they bring.

If you’d like to know how the creation of a great presentation can be beneficial to all your business communication simply download our free Sales Enablement Whitepaper or give us a call.

Inside Eyeful Labs

Wednesday, July 9th, 2014 by Justine<

Just over a year ago we launched Eyeful Labs, our immersive, interactive, presentation environment, designed to help our customers explore new ways of thinking about and delivering presentations.

In that time the Labs have grown to be much more than we, or our customers, ever expected.

They have become the place where presentation innovation, creative inspiration and the spirit of exploration come together with an Eyeful dose of ‘give it a go’ (and a soupçon of scientific insanity) to explore all things presentation.

Presentations are often the least loved and most abused part of any business collateral package and Eyeful Labs is our way of changing perceptions and giving presentations the time and resource they deserve.

At first, many visitors were unsure exactly what to expect (and to be completely honest so were we). But it soon became apparent that our combination of readily accessible presentation expertise and limitless coffee was hitting the right spot.

Soon customers were experiencing the effects in the best way possible and going on to action positive change in their businesses.

Today the Labs are a real hive of activity with customers, consultants, designers and presentation enthusiasts all adding to a mix that is pushing the boundaries of what presenters and presentations can achieve.

It’s a hectic, challenging, stimulating and provocative place to be, it’s The Presentation Lab bought to life – and we love it!short reel 2

To find out how your presentation thinking can benefit from a trip to The Lab, simply get in touch and we’ll help you explore the possibilities.

 

Customer Care the Eyeful Way

Friday, June 27th, 2014 by Justine<

Successful companies need to master two things, a great product and great customer service.

Some companies approach this through a process that should strike fear into the hearts of consumers (and business owners) everywhere and is most charitably described as ‘managing customer expectations’.

All too often this actually means lowering customer expectations so that they’ll be impressed by whatever they get.

We do things a little differently here at Eyeful.

Many of our customers’ approach us with presentations that they know are failing visually and while we’re more than happy to help them spruce things up in the short term, the value that we can add goes much deeper.

Anyone who has experienced our full Presentation Optimisation service will know that while our slides are indeed gorgeous they are also engaging and effective – two things that all great communication needs to be.

So we’ve got the great product part licked, what about the customer service bit?

Well over 80% of our customers return to us, presentation after presentation, and that’s because we work hard to raise, and then exceed, their expectations.

Right from the first panicky phone call we let customers know exactly what’s possible by taking the time to understand their business, their audience and their objectives before we even start work on their presentation.

For some customers the whole thing can seem a little bemusing, having brought in their old banger for an MOT, it’s a little disconcerting to drive off in a brand new Ferrari – and with their wallet intact.

Here one of our specialist presentation consultants, Sally Bailey explains how we build and maintain great customer relationships.

Finding out what a bit of Eyeful love can do for your business communications is easy, just get in touch and we’ll be more than happy to help.

A Summer Season of Webinars

Wednesday, June 25th, 2014 by Justine<

The sun is shining and we’re getting a bit over excited (again).

Nothing new there, but with some great new web updates on the way we’re offering a tantalising taster of our thoughts on different types of presentations in a series of free webinars.

We know better than anybody that not all presentations are created equally.

Yes, they all need love and care when it comes to messaging, story and audience focus, they all benefit from valuable visuals and they can all be made more engaging with an understanding of Blended Presenting. But every presentation has a defined job to do and forgetting that each job needs a slightly different approach is a huge mistake.

We’re offering our friends and customers the chance to attend a series of free webinars that we’ve designed to right that wrong, each focusing on a particular type of presentation.

webinar

Sales & Marketing Presentations should be all about the call to action, but modern business is plagued by ‘no decision’ meetings. When a sales presentation loses its way it directly affects revenue streams, something that very few businesses can afford.

Join us on Thursday 3rd July at 12 noon (BST) to find out how to put the sell back into your sales and marketing presentations, click here to register.

Technical Presentations are always challenging because they tempt presenters into including every minutiae of detail, mostly because they think that’s what the audience will want. This creates presentations that fail to engage, meaning that most of that carefully collated information misses its target completely.

Join us on Wednesday 16th July at 12 noon (BST) to find out how understanding your audience and managing data can help you connect, click here to register.

Internal Presentations are often considered unworthy of attention, the audience is required to attend and is expecting very little (other than an email free half hour). The standard of internal comms influences how your people communicate to others both in terms of content and quality, so skimping on effort here can have a huge knock on effect.

Join us on Thursday 17th July at 12 noon (BST) to find out why internal presentation matter and how they can add value to your business in ways you never expected, click here to register.

Eyeful webinars are often oversubscribed but we’ll make every effort to breathe in and budge along so that you can all get in – see you there!

 

Because We Love CPD Presentations…..

Friday, June 20th, 2014 by Justine<

We admit to being eternal tinkerers here at Eyeful, we are more than happy to put in an extra bit of effort to make sure that every customer presentation is as effective as it can be, partly because happy customers are important, but also because it bugs the life out of us when it isn’t.

But the tinkering doesn’t stop there; we just can’t help ourselves when it comes to our website either and we’re so excited about our latest round of updates that we’ve decided to release a small part of it early to give you a taste of what’s to come.

We’ll soon be launching new pages for Sales & Marketing Presentations, Event Presentations, Internal and Technical Presentations but first of all there’s loads of new stuff about our old friend, CPD Presentations.

As the only specialist presentation company that has a dedicated CPD consultant, it’s a subject that’s very close to our hearts.

We’ve long had a great relationship with RIBA and have shared our thoughts on effective CPD presentations through their website and by speaking at their events but we know that there are many more people out there struggling to hit the right balance with CPD presentations.

In the past we’ve likened getting CPD presentations right to experiencing a low flying Spitfire and lamented the lack of love that they tend to receive, and now we’ve righted some of those wrongs by giving them a whole section of our website.

We’ll keep you updated as other exciting stuff comes online but if you’d like to chat to us about CPD (or indeed any other kind of) presentations simply get in touch and we’ll be happy to demonstrate just how pernickety we can be!

So Good We’re On It Twice…

Friday, June 6th, 2014 by Justine<

Prezi have put together a handy cheat sheet for business presenters everywhere by bringing together the ‘Top 100 Online Resources Every Presenter Should See’ into one convenient list.

The great and the good of presentation innovation are all included and we’re more than a little bit chuffed to say that we made the list – twice!

Despite our obvious bias, it’s hard to deny that Prezi have searched far and wide (using both popularity data and a panel of expert judges) to create an impressive list. It includes articles, blogs, books and videos that will help every business presenter understand how to make a real impact with their audience.

Before you scuttle off through a hyperlink to find out more, you might be interested to know that you are already one step ahead of your competition, simply by reading this blog. Both this blog and The Presentation Lab book made the list and we’re really rather chuffed to be in such august company.

There are some really great names on the list including people who have inspired us to push the boundaries of presentations (and continue to keep us on our toes) so you’d be well advised explore it in more detail.

Of course, if you’ve got a presentation looming and don’t have a couple of hours to spare exploring the list for assistance, you can always get in touch and we’ll do our very best to help you.

 

prezi montage