Archive for the ‘Consultancy’ Category

Life’s a Pitch

Wednesday, August 20th, 2014 by Justine<

The publication of The Presentation Lab Book has given us the opportunity to get in contact with some really interesting people who share our hopes and dreams for the future of presentations.

Having gamely resisted the temptation to set up a secret support network where we can quietly geek out about presentations to our hearts content, we decided that the best thing to do would be to spread the word in a valiant attempt to assimilate our ideas into normal society and improve the world of business communication, one presentation at a time.

One of the lovely people who got in touch was Boyd Blackwood, producer and host of Life’s a Pitch. Like us Boyd is working hard to get people to think differently about how they communicate. Boyd shares our belief that pitching and presenting are part of every business interaction and the skills needed to succeed should not be confined to official meetings in dusty boardrooms.

So when Boyd wanted to interview Simon to find out more about the man, the company and the methodology behind the book, Simon was more than happy to join him and share a little Eyeful love with his listeners.

Boyd interviewed Simon over two podcasts, both of which are available for free by clicking on the image below.

In the first podcast (episode 013) Simon debunks some presentation myths, explains how Audience Heatmaps are increasing audience engagement and talks about why presenting is a privilege and should be treated as such.

The second podcast (episode 014) covers Audience Pathway, Blended Presenting and ponders on why so many presenters feel the need to be so shy about their all-important call to action.

LAP2020

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The Curse of the Conference Call

Thursday, July 31st, 2014 by Justine<

Regular readers will know that we often talk about the Presentation Landscape and try to help our readers understand that presenting isn’t all about standing in front of an audience with a carefully prepared deck.

The best communicators understand that every business interaction is a presentation; even sharing new ideas informally can be more done more effectively if you apply some presentation best practice.

Before you dismiss that as unnecessary advice think about a child trying to persuade a parent to get them a puppy by arguing that it will help them be more responsible and get more exercise. These are not the reasons the child wants the puppy (those are mostly to do with cuteness), but they are the reasons they think their parents (the audience) will want to hear and will (please, please, please) respond to.

Childhood puppy requests should always be listened to with a huge amount of scepticism and it’s important that solid terms are negotiated before a parent even thinks about giving in, which tells us two more important things. Firstly that we have an inherent instinct to communicate in ways that will best engage our audience and secondly that even when we’re not doing business we’re using the same kind of skills and instincts.

So, presenting less formally or presenting without slides is easy because we can trust our instincts and rely on our natural ability to connect and negotiate.

Unfortunately this whole theory seems to fall flat on its face when it comes to conference calls.

It seems that once the people you are trying to communicate with are more than a few feet away all the things we know about engaging and negotiating are thrown out of the window.

Getting a conference call right is about understanding that it is part of the Presentation Landscape and not just an easy excuse to look busy. Rising to the challenge involves all the key presenting skills – know your story – know your audience – be clear with your messaging – make your call to action transparent and concise.

There are no revelations here, yet so many conference calls fail to achieve anything other than inactivity, annoying snapshots of people’s personal lives and uncomfortable silences. Unfortunately this is because they can easily fall into the same ‘no need to bother, it isn’t really important’ abyss that is also often home to Internal Presentations and without help, that’s where they’ll stay.

The clip below is both amusing and toe-curlingly uncomfortable to watch, but the sad thing is that at least some parts of it will ring true with anyone who has ever been on a conference call…

How we do business today means that conference calls are a necessity and businesses that work to understand where they sit in the Presentation Landscape and address the challenges they present will be better placed to take advantage of the opportunities they bring.

If you’d like to know how the creation of a great presentation can be beneficial to all your business communication simply download our free Sales Enablement Whitepaper or give us a call.

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Inside Eyeful Labs

Wednesday, July 9th, 2014 by Justine<

Just over a year ago we launched Eyeful Labs, our immersive, interactive, presentation environment, designed to help our customers explore new ways of thinking about and delivering presentations.

In that time the Labs have grown to be much more than we, or our customers, ever expected.

They have become the place where presentation innovation, creative inspiration and the spirit of exploration come together with an Eyeful dose of ‘give it a go’ (and a soupçon of scientific insanity) to explore all things presentation.

Presentations are often the least loved and most abused part of any business collateral package and Eyeful Labs is our way of changing perceptions and giving presentations the time and resource they deserve.

At first, many visitors were unsure exactly what to expect (and to be completely honest so were we). But it soon became apparent that our combination of readily accessible presentation expertise and limitless coffee was hitting the right spot.

Soon customers were experiencing the effects in the best way possible and going on to action positive change in their businesses.

Today the Labs are a real hive of activity with customers, consultants, designers and presentation enthusiasts all adding to a mix that is pushing the boundaries of what presenters and presentations can achieve.

It’s a hectic, challenging, stimulating and provocative place to be, it’s The Presentation Lab bought to life – and we love it!short reel 2

To find out how your presentation thinking can benefit from a trip to The Lab, simply get in touch and we’ll help you explore the possibilities.

 

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Customer Care the Eyeful Way

Friday, June 27th, 2014 by Justine<

Successful companies need to master two things, a great product and great customer service.

Some companies approach this through a process that should strike fear into the hearts of consumers (and business owners) everywhere and is most charitably described as ‘managing customer expectations’.

All too often this actually means lowering customer expectations so that they’ll be impressed by whatever they get.

We do things a little differently here at Eyeful.

Many of our customers’ approach us with presentations that they know are failing visually and while we’re more than happy to help them spruce things up in the short term, the value that we can add goes much deeper.

Anyone who has experienced our full Presentation Optimisation service will know that while our slides are indeed gorgeous they are also engaging and effective – two things that all great communication needs to be.

So we’ve got the great product part licked, what about the customer service bit?

Well over 80% of our customers return to us, presentation after presentation, and that’s because we work hard to raise, and then exceed, their expectations.

Right from the first panicky phone call we let customers know exactly what’s possible by taking the time to understand their business, their audience and their objectives before we even start work on their presentation.

For some customers the whole thing can seem a little bemusing, having brought in their old banger for an MOT, it’s a little disconcerting to drive off in a brand new Ferrari – and with their wallet intact.

Here one of our specialist presentation consultants, Sally Bailey explains how we build and maintain great customer relationships.

Finding out what a bit of Eyeful love can do for your business communications is easy, just get in touch and we’ll be more than happy to help.

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A Summer Season of Webinars

Wednesday, June 25th, 2014 by Justine<

The sun is shining and we’re getting a bit over excited (again).

Nothing new there, but with some great new web updates on the way we’re offering a tantalising taster of our thoughts on different types of presentations in a series of free webinars.

We know better than anybody that not all presentations are created equally.

Yes, they all need love and care when it comes to messaging, story and audience focus, they all benefit from valuable visuals and they can all be made more engaging with an understanding of Blended Presenting. But every presentation has a defined job to do and forgetting that each job needs a slightly different approach is a huge mistake.

We’re offering our friends and customers the chance to attend a series of free webinars that we’ve designed to right that wrong, each focusing on a particular type of presentation.

webinar

Sales & Marketing Presentations should be all about the call to action, but modern business is plagued by ‘no decision’ meetings. When a sales presentation loses its way it directly affects revenue streams, something that very few businesses can afford.

Join us on Thursday 3rd July at 12 noon (BST) to find out how to put the sell back into your sales and marketing presentations, click here to register.

Technical Presentations are always challenging because they tempt presenters into including every minutiae of detail, mostly because they think that’s what the audience will want. This creates presentations that fail to engage, meaning that most of that carefully collated information misses its target completely.

Join us on Wednesday 16th July at 12 noon (BST) to find out how understanding your audience and managing data can help you connect, click here to register.

Internal Presentations are often considered unworthy of attention, the audience is required to attend and is expecting very little (other than an email free half hour). The standard of internal comms influences how your people communicate to others both in terms of content and quality, so skimping on effort here can have a huge knock on effect.

Join us on Thursday 17th July at 12 noon (BST) to find out why internal presentation matter and how they can add value to your business in ways you never expected, click here to register.

Eyeful webinars are often oversubscribed but we’ll make every effort to breathe in and budge along so that you can all get in – see you there!

 

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Because We Love CPD Presentations…..

Friday, June 20th, 2014 by Justine<

We admit to being eternal tinkerers here at Eyeful, we are more than happy to put in an extra bit of effort to make sure that every customer presentation is as effective as it can be, partly because happy customers are important, but also because it bugs the life out of us when it isn’t.

But the tinkering doesn’t stop there; we just can’t help ourselves when it comes to our website either and we’re so excited about our latest round of updates that we’ve decided to release a small part of it early to give you a taste of what’s to come.

We’ll soon be launching new pages for Sales & Marketing Presentations, Event Presentations, Internal and Technical Presentations but first of all there’s loads of new stuff about our old friend, CPD Presentations.

As the only specialist presentation company that has a dedicated CPD consultant, it’s a subject that’s very close to our hearts.

We’ve long had a great relationship with RIBA and have shared our thoughts on effective CPD presentations through their website and by speaking at their events but we know that there are many more people out there struggling to hit the right balance with CPD presentations.

In the past we’ve likened getting CPD presentations right to experiencing a low flying Spitfire and lamented the lack of love that they tend to receive, and now we’ve righted some of those wrongs by giving them a whole section of our website.

We’ll keep you updated as other exciting stuff comes online but if you’d like to chat to us about CPD (or indeed any other kind of) presentations simply get in touch and we’ll be happy to demonstrate just how pernickety we can be!

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So Good We’re On It Twice…

Friday, June 6th, 2014 by Justine<

Prezi have put together a handy cheat sheet for business presenters everywhere by bringing together the ‘Top 100 Online Resources Every Presenter Should See’ into one convenient list.

The great and the good of presentation innovation are all included and we’re more than a little bit chuffed to say that we made the list – twice!

Despite our obvious bias, it’s hard to deny that Prezi have searched far and wide (using both popularity data and a panel of expert judges) to create an impressive list. It includes articles, blogs, books and videos that will help every business presenter understand how to make a real impact with their audience.

Before you scuttle off through a hyperlink to find out more, you might be interested to know that you are already one step ahead of your competition, simply by reading this blog. Both this blog and The Presentation Lab book made the list and we’re really rather chuffed to be in such august company.

There are some really great names on the list including people who have inspired us to push the boundaries of presentations (and continue to keep us on our toes) so you’d be well advised explore it in more detail.

Of course, if you’ve got a presentation looming and don’t have a couple of hours to spare exploring the list for assistance, you can always get in touch and we’ll do our very best to help you.

 

prezi montage

 

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“You’ve really changed things here”

Thursday, May 29th, 2014 by Simon<

There’s no doubt in my mind that I’ve lucked out when it comes to choosing a profession.

My passion for presentations and the art of engaging audiences has fuelled some amazing adventures and experiences across the globe and latterly, becoming the author of a successful book on the subject is the cherry on the cake. Everyday I’m surrounded by the incredibly creative Eyeful team who not only support my wildest flights of fancy but also act as catalysts/provocateurs for the next phase of the journey. And, to top it all, I get to spend time with some truly amazing customers. Yesterday was one of those days.

Yesterday was spent with the CMO of a multinational technology company. It wasn’t notable because of a whopping slice of new revenue or kicking off a timezone spanning project. It was powerful because of five short words:

“You’ve really changed things here”

Let me give you a little background. We were first called upon 12 months ago when the European office had identified that their presentations were simply not working. They had the wherewithal to recognise that the problem was not because their PowerPoint slides looked a little shabby or that their marketing teams needed their softskills polished. They’d identified more fundamental areas to focus on – going back to the foundations of how they developed their presentations and building them back up again. Which is where we slotted into place.

What followed was a series of full-on, interactive workshops with teams across Europe sharing our Presentation Optimisation process, from Audience Heatmaps via Audience Pathway Storyflows and finishing up at a Blended Presenting strategy. Presentation Optimisation became Presentation Optimization as we were invited to start working with the mothership.

However it’s not the scale of the engagement with the customer or the jet set lifestyle that’s exciting (although we are grateful!), it’s the impact it’s having across their business.

“You’ve really changed things here” means that the fundamental processes we’ve shared with the international teams are now being applied day in, day out. As a matter of course, executives ask to see the Audience Heatmap for the presentation they are preparing to deliver. The simplicity of the Audience Pathway presentation structure is being applied in other forms of communication, from e-mails to internal comms documents. The ‘simplicity is not stupidity’ mantra is working…and things are changing.

We’ve spoken before about our ‘funny tummy feeling’ measure of success. The realisation that our good ideas coupled with a great organisation willing to try something different can have such an impact took the ‘funny tummy feeling’ off the scale. I’m still smiling 24 hours after the meeting which has to be a good sign…

To learn more about the Presentation Optimisation approach, pick up a copy of The Presentation Lab book or, better still, get in touch. We’d love to hear more about you and your business presentation frustrations.

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Here Come The Girls

Tuesday, May 13th, 2014 by Justine<

Being one of the best presentation consultancy and design companies is about having the best people and we’re always excited to welcome new talent here at Eyeful Towers.

2014 is turning out to be a big year for us and with new challenges on the horizon our team at Eyeful Towers is growing again.

So without further ado, here are the latest members of the Eyeful family (L to R) Lorna Boyer, Hannah Clarkstone and Harri Kaol.

 

Here come the girls
After initially advertising for one designer to join our in-house team we came across two outstanding candidates and never able to let great talent walk away, we employed then both; Lorna’s background is in graphic design and photography and Hannah is a graduate in Multi-Media Textile design.

Harri has left behind a world of underfloor heating and plumbing to take up the challenge of project management and appears, thankfully, to be suffering from very few u-bend withdrawal symptoms.

We’re really chuffed to have them on our team as we pursue our aim to rid the world of Death by PowerPoint – one presentation at a time….

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Join us at The Presentation SuperSummit

Friday, May 9th, 2014 by Justine<

SuperSummit is a new online platform designed to allow busy professionals to attend the type of event that they’d love to have time for without ever having to leave their desks.

To celebrate their international launch they have brought together the world’s leading presentation and public speaking gurus for a Presentation SuperSummit and our MD Simon Morton will be among the illustrious speakers.

Simon will be taking attendees ‘Inside The Presentation Lab’ at 16.00 on Wednesday 14th May as part of a week long programme that includes 18 sessions all aimed at improving your presentations.

The list of speakers during the week includes: Peter Arvai, CEO & CoFounder of Prezi; one of the biggest presentation platforms with 50 million users. Amit Ranjan, CoFounder of SlideShare; the no.1 platform for users to upload and share publicly or privately, PowerPoint presentations, Word documents and Adobe PDF Portfolios. Jeremy Donovan, Group Vice President of Marketing at Gartner Inc. and author of Amazon’s no.1 bestseller “How to Deliver a TED Talk” and Bill Hoogterp, Founder of Own The Room whose clients include Sheryl Sandberg and Reid Hoffman.

Unlike a traditional summit, attendance is free and you’re able to easily cherry pick the sessions that you’d like to hear.

No transport to organise, no hotel to book and no cost means there’s no excuse not to join in….

Click here to find out more.

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