Archive for the ‘Consultancy’ Category

Visually Speaking, The Signs Are Good

Monday, April 14th, 2014 by Justine<

The power of visuals is something that pervades everything we do here at Eyeful. When we optimise a presentation it often involves taking concepts or data and developing a visual that clearly expresses the content and it’s very often a case of less is more.

With so much technology available many people are tempted to fall in the trap of using every visual trick available to make an impact on their audience but when those images are conveying information a deeper connection is needed.

In the past we’ve looked at how graphics can convey messages effectively and as today is the 83rd birthday of a seminal tome on the subject I thought it was time to have another look.

Now I’m sure some of you will be expecting me to introduce you to a long forgotten publication by an early visual innovator, and indeed when this book first hit the shelves in 1931 there were a lot of sculptors, architects, painters and designers pushing the boundaries, but you’d be categorically wrong.

Today we are celebrating the birthday of The Highway Code.

The kind of informative visual imagery that The Highway Code contains is the sort that is easily dismissed. We see road signs every day and once the L Plates go in the bin, we often pay little conscious attention to the messages they convey. But that’s where their genius lays, road signs use simple visuals to convey concepts that need to be fully received and understood without distracting from the task a hand – in this case driving.

When it comes to presentations your visuals need to perform at a very similar level, they need to communicate their information clearly without distracting your audience from your message.

There have been vast leaps forward in information technology since the road sign was invented and while we do now see the occasional variable message or ‘matrix’ signs we haven’t really welcomed them. Sometimes their information is useful but here in the UK (where we seem to have a particularly low tolerance for things we deem unnecessary) they are often derided as being a ridiculous distraction. For example the nothing-to-report message ‘Tiredness Kills – Take A Break’ is often countered with the observation that taking your eyes off the road to read the flipping sign could also be quite dangerous.

That’s why traditional road signs are a thing of beauty and should be an inspiration to anyone who wants to get their message across clearly without and causing a distraction. But before you all go splashing out £2.50 of your hard earned money on this inspirational masterpiece there are a few things that you need to consider.

The messages that road signs convey are clear and in order to get the same effect from your presentation visuals you also need to have clarity of message, it is often unnecessary to pass every minutiae of detail to your audience and decided what stays and what goes is all about understanding your audience.

Getting it wrong is easy and even the best intentions can lead to the presentation equivalent of this…


It’s also important to remember that simple is not the same as clichéd. There are some visuals that are best consigned to history we’ve seen them all before and unless the message you want to convey is ‘couldn’t be bothered to find a better visual’ they are best left alone.

Fortunately, here at Eyeful we’re always on hand to help you get it right, we have training courses to help you find out more, specialist consultants who can guide the way and the best designers in the business to bring your presentation to life. (And for those of you who’ve already opened Amazon in another tab to check out The Highway Code, we’ve a book that you might be interested in too.)

Simply drop us a line to find out more.


Big Data – Best Served In Small Helpings

Thursday, April 10th, 2014 by Justine<

As a blogger I spend quite a lot of time searching the internet for inspiration, information and opinion. Sometimes I know what I’m going to write about and sometimes I’m just fishing for the spark that sets the whole thing off. This produces two things – blogs (which is the whole point) and data (which is a by-product).

Every time I access a search engine or visit a site it creates data about that interaction that is collated, sorted, stored and (occasionally) used, but this is only the beginning of Big Data as we know it today.

When it comes to marketing, data is undoubtedly useful.  It’s great to know what your prospective customers might be typing into a search engine and where they might be when they’re doing so, but the inherent problem with Big Data is in its very scope.

The internet exploration that has bought me here today will also have created some misleading data, I cast my eye over an article about using elephants as a scale of measurement, but zoology and quantity surveying are not really of interest to me.

I also read articles that I did not agree with, visited web pages with grammar that bought me out in hives and read one blog that I actually found quite offensive. So while the owners of those sites may be pleased to harvest my data and send me their next marketing campaign, I will be less than pleased to receive it.

When we’re trying to sort out what data is (and is not) useful it helps to think of it like water. Businesses rely on data that comes in a reliable, controllable stream (like a tap) sometimes referred to as Small Data. It helps them understand their marketplace in order to formulate marketing strategies and develop campaigns that target the right people. But too much data becomes a flood that overwhelms businesses hindering their progress and bad data (like dirty water) is not only less than useless, it can spoil the data around it. In this particular simile Big Data is a veritable tidal wave of information and without the capability to manage it correctly it can easily sweep away everything in its path.

From a Big Data perspective my internet shenanigans created lots more information than you might expect. On top of all the actual data I generated there’s a proportion of implied data that comes to life too. Blogging is part of my job so therefore I’m employed, a taxpayer and the proud owner of a national insurance number. I do not work from home so therefore I have transport needs. My computer uses electricity so therefore I have energy requirements. Already I’ve qualified for a plethora of marketing lists and that’s without even beginning to look at the trail of electronic communication that I create every day, or considering the fact that I bank online and my GP has a computerised system for recording my health. (I also inadvertently clicked on a link to an advert for cat food, and I don’t have a cat – sorry).

When so much information is generated it becomes fairly easy to find proof of just about any hypothesis you can think of, for example my cat food mistake could well become part of an ‘increasing demand for pet food in the East Midlands’. Data rarely allows for the foibles and failings that may create it and is always ready to trip those who may rely entirely on its veracity.

Big Data is a messy place and whether or not the thought of incessant spying keeps you awake at night, there’s still plenty to think about.

For many of the businesses that we work with the data balancing act neatly divides into two areas for consideration ‘data in’ and ‘data out’.

‘Data In’ is the stuff that will help you develop your product or service.

‘Data Out’ is about whittling that information down to the stuff that you need to share in order to persuade them to buy it.

So let’s pretend that Sid has invented an amazing new thingummy that will revolutionise how people brush their hair, Sid thinks it’s a great idea and he’s sifted through some Big Data and found out that lots of people have hair and a large proportion of those that do claim to brush it at least once a day. Sid knows exactly what the hair care market is worth and has worked out the exact demographic of his target audience and priced his product accordingly.  He’s even done some good old fashioned market research which has created some Thick Data which when added to the Big Data has led Sid to believe that there is a vast untapped market for his new triangular hair detangling apparatus (RRP £49.99, batteries not included). Sid has paid someone to develop the prototype (who have no doubt consulted some of their own data too) and travelled around the world (creating travel data) to look at manufacturing facilities before placing an initial order for 50,000 units.

Everything Sid’s done so far has been backed up by seemingly sound data and now all he has to do is get the retailers on board. Obviously all the remains is to cram all the data (Big, Thick and Small) that has bought Sid to where he is today into a lovely presentation where it will make every retailer as excited as Sid and the orders will come flowing in.

Unfortunately, that simply won’t work.

The data that Sid collated and used is more than likely interesting only to Sid. It’s also quite likely that any data which didn’t reinforce his obvious excitement regarding his genius invention was ignored and /or replaced (apologies to Sid here, he is an otherwise upstanding and honest citizen). What the retailers need to know is how Sid’s fango dango new device will sit within their product range, how it will appeal to their customer base and whether the supply arrangements and costs are right for them. No problem at all, Sid has all that data too, just add it in to the presentation and we’ll be onto a winner.

But that won’t work either.

Because data is like water a great presentation should contain just enough, served in the right way, to efficiently quench your audiences thirst. Too much data and they’ll struggle to swim through it.

Balancing data is a tricky business and when it comes to presentations there’s more to consider than you might think. Audience Heatmaps are important in understanding which data to include and which to discard. Incorporating data into your story can be challenging and displaying data in a way that engages might well involve using infographics, graphs or charts.

As we know the presentation landscape is also changing and presentations are becoming less formal and more interactive making it even trickier to communicate raw data effectively.

Here at Eyeful we’ve been challenging concepts on presentation content for a while now and managing Big Data comes naturally to us. We’ve developed ways to help our customers identify the data that matters to their audience and then express it in a way that engages them.

We know that endless graphs and chart are soporific and that it’s easy to alienate an audience if they feel that you’re trying to blind them with science. How do we know? We simply asked them.

If you’re worried that Big Data might be drowning your ability to communicate effectively then we’d be happy to show you how your presentation can be improved with a Free Presentation Healthcheck (which will generate no extraneous data at all, but may well make a huge difference to your business).


Who Should Buy The Book?

Thursday, March 13th, 2014 by Justine<

We’re going to avoid the obvious temptation to suggest that everyone should reach for their wallets and invest in a copy of The Presentation Lab: The Formula Behind Powerful Presentations. This is Eyeful Presentations and we’ve got a reputation to uphold so we’re going to try and be a little more objective and a lot more helpful.

Firstly we can summarily deter some of our potential audience by clarifying the following: if you’re looking for a book that tells you how to make your existing PowerPoint slides prettier, this isn’t it. It’s also not a book that regurgitates the same old “text is bad, images are good” insight that we all kinda know anyway.  So, dear reader, if that’s what you want you can put your twenty quid away and keep browsing.

This is a book designed to be read and then actioned upon.  An unread book is an inherently sad thing and the universe mourns for its unappreciated existence and unfulfilled potential…no more so than when it’s a book written with the avowed intent of making the most out of each and every presentation.

So buying the book is really neither here nor there, the real question is – Who should READ* the book?

Well we’re confident in saying that there’ll be something of interest to anyone who ever has to formulate/write/design/deliver a presentation. And there will be much fuel for evangelism by those who suffer at the hands of poor practice in any of those areas too.

But maybe most importantly this book should be read by anyone who for one moment thinks that any of their competitors might have got their hands on a copy. We’ve often reminded our readers that a poor presentation is a gift to your competitors and a presentation that isn’t making the most of the latest presentation thinking and innovation will be the gift that just keeps giving.

For any of you still in doubt, our intrepid MD (and author of the aforementioned tome) explains all…


*please be aware the Eyeful Presentations in no way intends to encourage or endorse the acquisition or retention of The Presentation Lab book by any means other than the tradition ‘cash for product’ exchange system.


Spam Strikes Again

Monday, March 10th, 2014 by Justine<

Having a successful blog brings its own rewards, but there is a downside too.

Spammers love a comments box and trawling through nonsensical comments to find the genuine ones is a daily tribulation. As I’ve mooted before spam does have its uses and recent spamming trends have highlighted another way in which it can help us all be better presenters.

To be fair some of the gobbledegook is quite amusing and I now have an encyclopaedic knowledge of where to buy a wide variety of pharmaceuticals, niche pornography and ‘replica’ designer goods. This, in turn, has given me a handy social barometer in that should I ever be called upon to access this bank of information, I’ll know it’s time to get my coat.

Most of these spam comments are high on enthusiasm and extraordinarily low on punctuation and grammar, but there is one spam message that appears again and again like a horror film villain that refuses to lie down on the off chance of a sequel.

This particular miscreant believes itself to be a master of disguise but for anyone used to filtering this sort of nonsense it’s easy to spot, here’s an excerpt for the un-initiated:


{I have|I’ve} been {surfing|browsing} online more

than {three|3|2|4} hours today, yet I never found any interesting article like yours.{It’s|It is} pretty worth enough for me. {In my opinion|Personally|In my view}, if all {webmasters|site owners|website owners|web owners} and bloggers made good content as you did, the {internet|net|web} will be {much more|a lot more} useful than ever before.|

I {couldn’t|could not} {resist|refrain from} commenting.{Very well|Perfectly|Well|Exceptionally well} written!|

{I will|I’ll} {right away|immediately} {take hold of|grab|clutch|grasp|seize|snatch}

your {rss|rss feed} as I {can not|can’t} {in finding|find|to find} your {email|e-mail} subscription {link|hyperlink} or{newsletter|e-newsletter} service. Do {you have|you’ve} any?

{Please|Kindly} {allow|permit|let} me {realize|recognize|understand|recognise|know} {so that|in

order that} I {may just|may|could} subscribe. Thanks.|

{It is|It’s} {appropriate|perfect|the best} time to make some plans for the future and {it is|it’s} time to be happy. {I have|I’ve} read this post and if I could I {want to|wish to|desire to} suggest you {few|some} interesting things or {advice|suggestions|tips}.


As you can see there is some scope for personalisation here but no amount of ‘delete as applicable’ can disguise its true nature and because some spammers can’t even be bothered with that, I can tell you that in its pre personalisation entirety it runs to an impressive 1858 words.

I’m sure that this format can lead to thousands of permutations, but I can state with confidence that they are all as rubbish, formulaic and soul destroying as each other.

It all amounts to a lot of effort that communicates nothing and singularly fails to achieve its goal – in this case my pressing of the ‘approve comment’ button.

This is, of course, my cue to segue gracefully into the subject at hand, presentations in general and more specifically the dangers of sticking to what you know.

Here at Eyeful we’ve seen thousands and thousands of presentations and we know that presentations of the insert name/company/product genre are still alive and kicking (until we get our hands on them that is).

A presentation that you’ve been using for years is not the same as a successful presentation. And a presentation that is almost identical to your competitors is even worse.

Audiences are savvier than ever and business is much more competitive. Your potential customers will know exactly what your competitors are offering and your presentation needs to show them exactly why they should spend their money with you.

Presentation software and hardware has moved forward in leaps and bounds and there is no excuse for relying on old formats or wasting valuable resource on the latest tech just because it looks good.

Fortunately for business everywhere we’ve got some tricks up our sleeve that can help your presentation stand out from the crowd. Presentation Optimisation is a proven way of creating presentations that have real impact and Blended Presenting can help you make connections like never before. There’s also technical PowerPoint and soft skills training and The Presentation Lab Book to get your presentation juices flowing.

Sales pitch over, this is the real world and there’s no point spending time and money fixing something that just ain’t broke. Which is why we’re always happy to provide a free* Presentation Healthcheck to anyone interested in what we do.

We know that floating in a vast sea of mediocre presentations there are a few things of real beauty and if your presentation already shines we’ll send you on your way with a gold star and a pat on the back.

So, if you’re worried that your presentation might have a certain spamminess or that your presentation delivery might not be as good as your competitors them drop us a line and we’ll help you connect with your audience in a way that insures their approval.

Presentation healthcheck

*completely and utterly free of charge and obligation – like free things used to be.




Will Windows XP Ever Rest In Peace?

Thursday, March 6th, 2014 by Justine<

Over the years many things have faded from our lives. Some were the victims of progress while others seem to have been abandoned by their creators without a thought for those that may have loved them.

For those of us who look back to the days spent trying to press ‘play’ and ‘record’ simultaneously in the nano second between the DJ finishing his intro and the song starting, it’s a whole new world.

It’s a world that exists without Cabana bars, Pacer mints and Woolworth’s pic ‘n’ mix and soon it will be one that exists without Windows XP.

While many of us resist change until it is unavoidable, we generally accept the benefits when it comes to tech, an iPod is so much more user friendly than a boom box and using the phone and the computer at the same time is just brilliant.

But the world is a much smaller and more complex place than it ever was and killing an operating system is not as easy as halting production. Operating systems, it seems, have to be consigned to sort of starve to death with no medical support in a kind of technological long term euthanasia programme that may well come with some nasty surprises.

XP’s protracted death will begin on April 8th when Microsoft formally cease to create bug fixes and security patches leaving the system open to attack by ever inventive hackers. Not only that but it’s similarities to Windows 7 will even help them find the weak spots – next time a Windows 7 ‘fix’ hits the airways it will probably point them directly to a very similar and unfixed issue in XP.

It is estimated that XP is (as I type) still being used by over 28% of the desktop operating system market and although this is expected to drop in the run up April 8th, it’s likely that about 14% will still be using XP when Microsoft turn off its life support.

Most of those still using XP are believed to fall into two categories: those in fast growing economies where pirated versions are popular and business users (with particular reference to SME’s). Microsoft has been proactive in encouraging users to upgrade but for these two groups it’s not an easy sell.

One expert estimated in 2007 that 25-35% of Windows XP systems were pirated (a number which is more likely to have risen than fallen). Pirated software is a grey area but I’m going to take a guess that Microsoft probably share an opinion occasionally mooted (and largely denied) by designer brands. A person who acquires a fake handbag is rarely a person that could afford a real one, but one day they might (and we know they like ours), in the interim they’re reinforcing the idea that our brand is aspirational and acting as a walking advert for our products.

If Microsoft can somehow communicate with those people and offer some sort of amnesty then they will create lifelong customers and in fast growing economies that’s potentially a huge share of an emerging market that they would be churlish to ignore.

But let’s be honest the vagaries of such clandestine manoeuvres aren’t really our thing, so let’s move to more comfortable ground and look at how this whole thing might affect businesses.

Even for the smallest businesses upgrading an operating system involves work and expenditure that they would usually rather avoid and in a large multi-national it will probably involve (at the very least) committees, strategies and implementation plans before it even reaches the front line keyboard tappers.

It’s also worth remembering here that not so long ago the whole world got in a blue funk about Y2K, some believed that the ‘Millennium Bug’ would bring an end to modern living (something that could apparently be offset by hoarding huge amounts of toilet paper if I remember rightly) but the whole thing turned out to be the dampest squib that ever failed to explode.

So as XP goes into terminal decline, there are two key questions that need to be answered:

Is it necessary for those still running XP to take action? Yes

Will bulk buying toilet paper help? No*

What will help businesses everywhere is getting their arses in gear now. Experts predict that XP will probably stay safe until June or July, so there’s not much time – but there is enough to avoid headless chicken syndrome.

As we’ve seen before catalysts for change come in all shapes and sizes and often (once the initial frenzy has subsided) can result in unexpected gains or improvements.  And while resorting to some flowery adage about ‘challenges becoming opportunities’ isn’t really the Eyeful way, we’re going to have to risk it on this one.

A quick trawl of the ethersphere brings up some great tips and advice, Microsoft themselves have partnered with Laplink to provide a free data migration tool and even the scaremongers are keeping their rants at a level of ‘actually plausible’ – so far.

We all know that every business should have a robust (and regular) system for file backup and that there should be very little stuff lying unfiled on desktops, but we also know that we should exercise regularly, eat less chocolate and say no to that extra glass of wine. This is the real world where customer demands outweigh good intentions and one deadline can easily defer another.

No business, large or small, can say that they’ve never been spooked by a deadline, unprepared for a meeting or wasted valuable time searching for that one bit of collateral that will win the business, all situations that we explored in our recent (spectacularly informative and completely free) Sales Enablement Whitepaper.

Bearing all this in mind it’s probably best to embrace a little chaos provided you can identify and maximise the long term benefits. Changing operating systems is the perfect time for a spot of cyber stocktaking. There’s little point going to the trouble of upgrading your system if the information it contains remains outdated or untraceable. Collateral you’ve had for a few years could well be due a review and ghosts of lost business can be tackled head on and either converted or laid to rest with the peace and quiet they deserve.

And if, on the off chance, you happen to stumble across a presentation that needs a little TLC, just pick up the phone and we’ll be happy to help you out.

*For all those businesses that have already made the change and have been feeling a little self-righteous so far, I’d like to throw in an extra factoid that might make you pause for thought. Aside from its continuing presence in the areas we’ve discussed, XP is thought to be the operating system that runs approximately 95% of the world’s cash machines – so it’s just possible that the toilet paper thing isn’t such a silly idea after all….


Launching Eyeful Extra

Tuesday, February 25th, 2014 by Justine<

Here at Eyeful we know that our success is down to keeping our customers happy and we love looking for new ways to spread a little more Eyeful magic.

Always striving to be exceptional – we’re really excited to be launching our latest extraordinary example of ensuring an excellent customer experience – Eyeful Extra.

Alliteration over, here’s what it’s all about.

From March 1st 2014 every job we do will benefit from a package of additional support and expertise completely free of charge. For the first three months after sign off of your completed presentation our experts will be on hand to help you with technical support and minor amends for up to two hours. We’ll even contact you after one month to remind you that this service is included.

We’ve never ‘locked down’ our presentations because we know that despite the love and attention we lavish on them, they don’t belong to us, they belong to our customers. We give our customers the ability to make their own amends and Eyeful Extra means that our expert designers and technicians will be on hand to support that process, ensuring that every presentation remains as effective and engaging as the day it left our studio. Or, for those of you who prefer not to tinker, Eyeful Extra gives you the option to simply let our experts do their thing.

And because we believe that every cake should have a cherry on the top, if you don’t use any of your Eyeful Extra time, we’ll send you a Presentation Lab resource pack full of great presentation ideas and useful goodies.

Visit our web page or speak to one of our project managers to find out more.


Your Chance To Hear Exactly What Simon Says

Wednesday, February 19th, 2014 by Justine<

Following on from the success of his Smarta webchat our intrepid MD, Simon Morton will be guesting on the panel of entrepreneurs at the Birmingham launch of the Santander Breakthrough 50 awards.

Simon will be joining Neil Westwood, founder of Magic Whiteboard Limited, Hannah Wolsey, MD of Urban Coffee Company and Smarta COO Matt Thomas to answer questions and share insight on how to grow a successful business.

Simon has been making quite an impact as a speaker recently and the Eyeful story is one that many start-ups and SME’s would love to emulate, so I’m sure that it will be an interesting evening for anyone interested in starting or growing a business.

The Event is taking place on the evening of March 18th at The Malmaison Hotel in Birmingham; tickets to the event are free and can be booked through this link.

e speak


From Back Bedroom to International Business

Wednesday, January 29th, 2014 by Justine<

Today at 12.30 (GMT) Simon will be online with our friends from Smarta answering questions about how Eyeful went from back bedroom enterprise to world leading business.

It’s been an interesting journey and he’ll be sharing some of his thoughts and valuable insights into how British businesses are able to make a huge impression in global markets.

Asking a question is easy and you don’t even have to be free at 12.30 to join in, simply leave your question and collect your answer later….

Click through this link to join in


US Presentation Consultants Wanted

Friday, November 22nd, 2013 by Justine<

Eyeful Presentations has built an enviable worldwide reputation for delivering the very best in presentation consultancy and design.

From humble beginnings we’ve created a business that now stands at the forefront of innovation and imagination and is making a real impact on global business communications.

2014 is shaping up to be a big year for us, our MD Simon Morton’s eagerly anticipated book, The Presentation Lab: Learn The Formula Behind Powerful Presentations, is hitting the shelves in February and it’s already making waves on both sides of the Atlantic.

We’re currently looking for US based communication consultants to join our team. We need people who share our passion for presentations to join us on what we know will be an exciting journey.

We can sum up our success in one word – Eyefulocity. All our people have it…and it’s what makes our customers love us.  If you believe that business presentations deserve to be engaging and would welcome a little Eyefulocity into your life, drop us a line



*Other Search Engines Are Available

Friday, September 6th, 2013 by Justine<

It useful to give things names, ‘kettle’ is so much more convenient than ‘that thing you put water in, that makes the water boil when you switch it on’.

But occasionally a name becomes more than a way of identifying something; sometimes it takes on a life of its own.

For a people this can be something of a double edged sword, I doubt that either Heath Robinson or Fred Karno would be thrilled to know that their names have been forever connected with over complication and ineptitude. But when it comes to brands the story is very different.

There are a select few brands names that have not only become synonymous with their use but also successfully shed their capital letter and made the transition to dictionary term.

Originally named the ‘The Electric Suction Sweeper Company’, Hoover were not the first company to design or patent a vacuum cleaner – in fact they were almost 50 years behind the pioneers – but they were the first company to take their product into the mass market and engage with an audience that needed their product. Precisely when and why people stopped vacuuming with a Hoover and started hoovering is lost in the mists of time but the terminology persists. We all know it’s called a vacuum cleaner but we’ll refer to it as hoover, whatever brand it may be.

This phenomenon is also home to some notable companies that almost made the cut, Xerox was very close to replacing the word ‘copy’ in offices around the globe when the company themselves launched a campaign to stop this happening and, in light of where I’m going with this, I can’t think of a single reason why.

For the stationery obsessed among us (and I accept this could just be me) ‘post-it’ and ‘sharpie’ currently stand on the cusp of greatness. In my world things are mended with superglue, cut with a stanley knife and stuck with sellotape – yet all these things are still trademarks.

These products have not been randomly chosen through the fickleness of human nature for this elevated level of brand awareness. They’ve achieved this honour by following the simplest of rules, they’ve all successfully identified, communicated and addressed a need.

But whatever these companies have achieved there’s one that overshadows them, there’s a real giant in this category and that’s why we’re here – Google*.

Google is a company that stands out from the crowd in an area that didn’t even exist 20 years ago. Their market leading search engine turns 16 next week, not old enough to drink, smoke, drive, or vote across most of the globe but already one of the most recognised brands around.

Like Hoover they weren’t the first but like all the others mentioned here, they were the company that identified a simple, accessible, solution that worked for their audience.

Google said ‘we know what you need and this is how we can make it happen’– The result? Google isn’t just a company we’ve heard of, or a resource we use, it’s a thing we do.

We’re sorry to say that we don’t have the secret to achieving this, if we did you might be spending this afternoon enjoying an ‘eyeful’ from a potential supplier (which is a double entendre too far for anyone). What we do have is the expertise to help you connect with your customers, clearly and engagingly and that’s where it all starts.