Archive for the ‘Consultancy’ Category

Stop Posting and Start Doing…

Friday, October 3rd, 2014 by Justine<

There’s quite a commotion online at the moment about the launch of the new Post-It App.

It’s obviously a clever piece of kit. It allows you to take photographs of up to 50 physical Post-It notes and then digitally manipulate them.

These virtual Post-Its can be pinned to your start screen, shared with collaborators and even exported to a PowerPoint, Excel of PDF format.

After reading a few excited posts about how useful it’s going to be I found myself asking a simple question ‘Why would I need to do that?’

Here at Eyeful we spend quite a lot of time encouraging our customers to step away from the tech.

Our tried and tested Presentation Optimisation methodology follows a path that begins with a pen and paper and there’s a good reason for that – it encourages you to think about stories rather than slides.

To me, the ability to write on a bunch of Post-It Notes then digitise and manipulate then seems like it might add unnecessary time and effort into what should be a simple process and is therefore an excellent way to procrastinate – and potentially not much else.

Bringing ideas to life and sharing them effectively is about identifying clear aims and objectives, adding a decent smattering of creativity and then pushing towards your desired outcome with some good old fashioned hard work.

If something will work better on paper, use paper – if it will work better on a computer, get typing. But maybe that’s where the genius of this app lies, in helping identify which creative path will work best for you.

It also seems to gel nicely with how we use tech today. When a teacher writes a homework assignment on the board some children write it down and some simply take a photo with their phone. I’m going to hazard a guess that most of us have taken photos of written information we need to remember or want to share (I personally confess to delighting in capturing weird signs and humorously worded instructions at every opportunity).

We store information in this way because it helps us ensure that the information is completely accurate and can’t fall fowl to bad hand writing or poor spelling (with the obvious exception of the aforementioned signs). It’s factual, unambiguous and easily accessed.

I can see great potential for collaboration too, although I might be a little nervous if I knew my hastily written and individually cryptic notes were going to be shared. I might even want to run a couple of them through a spellchecker before committing them to paper thus creating a process that would go something like this – computer – paper – photo – computer – before anyone else even got to see it.

Whatever you think about the app it does raise some interesting questions about how and why we communicate.

When it comes to presentations those are seemingly easy questions to answer – we use PowerPoint and we want them to buy our product. However the journey to achieving this effectively involves forgetting what you want to achieve and going back to basics to understand what your audience wants to achieve and if the Post-It app can help you achieve that, then I’m all for it.

post it blog

Is Short and Sweet Here To Stay?

Friday, September 26th, 2014 by Justine<

It’s no secret that we’re big fans of getting to the point here at Eyeful (although last weeks Ig Nobel 24/7 challenge was a bit much even for us).

Verbose business communications are fortunately becoming a thing of the past and while the odd 200+ slide, text heavy presentation still exists, you can be sure that we’re doing everything we can to consign them to history.

Keeping an audience engaged with relevant, understandable, information is the key to great business communication and nothing encapsulates this better than the ubiquitous elevator pitch.

While I’m personally a little sceptical as to whether an elevator pitch has ever been successfully delivered in and actual elevator, the concept of compressing your whole business into a few minutes clear communication can be powerful.

Our specialist presentation consultants work with our customers to achieve a similar level of clarity and purpose in their presentations and with all the opportunities that wearable technology could bring, we might not be far away from the elevator presentation.

But for those of you who still think that it’s not possible to cram everything into an easily digestible, audience friendly format it seems that a Japanese construction firm might just have the answer.

They predict that by 2050 they will have built a space elevator. Each elevator car will carry 30 people and its 59,652 mile journey into space is predicted to take seven days.

So in 36 years from now a 168 hour elevator pitch will be a perfectly acceptable option – until then our advice is to stick with a much more concise and audience focused approach!

space lift

Improbable Research and an (Almost) Impossible Brief

Thursday, September 18th, 2014 by Justine<

Later today the winners of the 2014 Ig Nobel prizes will be announced, for those of you not familiar with the Ig Nobel awards they are given every year in recognition of scientific endeavour that makes you laugh and then makes you think.

To give you an idea of the scope some previous winners include:

2013 – Biology and Astronomy – Dung Beetles Use The Milky Way For Orientation

2012 – Anatomy – Walking With Coffee: Why Does It Spill?

2011 – Literature – How To Procrastinate And Still Get Things Done

2010 – Peace – Swearing As A Response To Pain

All thought provoking (and often completely bamboozling) stuff, but that’s not what got me thinking.

Tonight’s award ceremony will be a food themed extravaganza that includes a mini opera entitled ‘What’s Eating You?’, not one, but two ‘Grand Paper Airplane Deluges’ and a selection of key note speakers delivering 24/7 lectures.

A little odd maybe but not too far removed from a thousand other award ceremonies, until you look a little deeper and find out exactly what a 24/7 lecture involves.

Fortunately for all involved, it’s not a lecture that lasts a whole week, in fact it’s quite the opposite.

Every speaker has to cover their subject in two parts – a complete technical description in twenty-four seconds and a clear summary that anyone can understand in seven words.

You might want to take more time than that to simply ponder how this can even be possible…

We’ve talked before about the KISS principle and we’re all in favour of clear, concise messaging. There have been more than a few occasions where we’ve helped people compress over 100 slides to less than 20 and created presentations that were all the better for it. But this (in keeping with the whole Ig Nobel vibe) is something quite different.

Before we dismiss the 24/7 notion as something almost as improbable as the research these awards promote, I think it’s worth digging a little deeper.

After all modern communication is becoming more and more sound bite orientated. When so much information is readily available at the tap of a keyboard, we’re keener than ever to get down to the important bits quickly.

A few years ago nobody had ever heard of an elevator pitch and it was standard practice to produce lengthy and detailed proposals, brochures and presentations. Times have changed and business communication has become all the better for it, but I’m pleased to report that I can’t see 24/7 coming to a boardroom near you anytime soon.

But the next time you settle down to consider a presentation it might be worth giving it a go, just to see whether you can, you might find the results quite surprising.

If it all seems a little too intimidating for you, our specialist presentation consultants are always on hand to help our customers define and refine their messaging to create presentations that get straight to the heart of their audiences thought and concerns.

IgnobleFor those of you panicking that your presentation might be a little too verbose it’s also worth remembering that you’re never going to have to present in the face of the Ig Nobles very own Miss Sweetie Poo, who, as can be seen above, takes to the stage when acceptance speeches run over their allotted one minute and repeats the phrase “please stop, I’m bored’ until they do.

Nice People Saying Nice Things – O’Brien Contractors

Friday, September 5th, 2014 by Justine<

O’Brien Contractors are a well-established business providing civil engineering and ground working services. Their ethos is centred on the marriage of cutting edge technology and traditional family business values.

With a history of providing great, specialist services they understand that if you want the best, you need to consult an expert.

Here, O’Brien Director Phil Griffiths talks about his experience of working with Eyeful…

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Reviewing the Reviews

Thursday, September 4th, 2014 by Justine<

Its six months since The Presentation Lab book hit the shelves and our initial nervousness about how it would be received has (almost) passed. Quite a few of our friends and customers have commented on how useful a resource it is but we’re realists here at Eyeful and we know that the real test is what people we don’t know think about it.

Many of us read reviews as part of the decision making process and we know that people who write reviews have two distinct areas of motivation. Reviewers generally share their thoughts because they are either delighted or incensed, reviews of a ‘not bad at all’ nature are fairly hard to find and part of the fun of reading reviews is the search for the hidden subtext and skewed perspective that may have spawned them. We know it’s practically impossible for the same hotel to be both disgusting and delightful; reviews are by definition subjective and occasionally tell us much more about the reviewer than the subject.

Reading reviews about something that you’re invested in is an odd experience. Yes, the book was written by our MD Simon Morton, but what it contains is important to us all. It’s the methodology that sets us apart from our competitors, enables us to produce engaging presentations time after time and keeps us enthusiastic about the task at hand. This is the stuff that keeps us all in gainful (and generally enjoyable) employment.

We know that our customers love what we do and that it gives them a real advantage, but our customers know us too, they’ve experienced our passion and expertise first hand. Putting all that into a book is like sending it out into the world completely unsupervised with no responsible adult to shepherd and support its journey. Finding out whether it can stand alone and succeed is nerve racking to say the least.

So, how is it fairing out there all alone in a big, bad world?

Well, despite the obvious temptation to bust the first rule of reviewing and say ‘not bad at all’ we’re going to have to shed some of our traditional British reserve and say ‘pretty damn good’. The fact that people seem to like the book is lovely, but the fact that people are putting the ideas and methodologies into practice for themselves is even better; in fact it’s bloody brilliant!

We love that one reviewer read the book and decided not to do a traditional presentation at all, we’re thrilled that people found a presentation message that works for all types of communication and we feel a small burst of pride every time the words ‘useful’, ‘accessible’ and ‘practical’ appear. It’s also worth noting that Simon felt it a personal triumph when a reviewer cited his ‘sense of humour’ as a selling point.

All in all it seems that The Presentation Lab is doing us proud just by being itself, which makes it a bona fide member of the Eyeful team!

Presentation lab soft copy

Life’s a Pitch

Wednesday, August 20th, 2014 by Justine<

The publication of The Presentation Lab Book has given us the opportunity to get in contact with some really interesting people who share our hopes and dreams for the future of presentations.

Having gamely resisted the temptation to set up a secret support network where we can quietly geek out about presentations to our hearts content, we decided that the best thing to do would be to spread the word in a valiant attempt to assimilate our ideas into normal society and improve the world of business communication, one presentation at a time.

One of the lovely people who got in touch was Boyd Blackwood, producer and host of Life’s a Pitch. Like us Boyd is working hard to get people to think differently about how they communicate. Boyd shares our belief that pitching and presenting are part of every business interaction and the skills needed to succeed should not be confined to official meetings in dusty boardrooms.

So when Boyd wanted to interview Simon to find out more about the man, the company and the methodology behind the book, Simon was more than happy to join him and share a little Eyeful love with his listeners.

Boyd interviewed Simon over two podcasts, both of which are available for free by clicking on the image below.

In the first podcast (episode 013) Simon debunks some presentation myths, explains how Audience Heatmaps are increasing audience engagement and talks about why presenting is a privilege and should be treated as such.

The second podcast (episode 014) covers Audience Pathway, Blended Presenting and ponders on why so many presenters feel the need to be so shy about their all-important call to action.

LAP2020

The Curse of the Conference Call

Thursday, July 31st, 2014 by Justine<

Regular readers will know that we often talk about the Presentation Landscape and try to help our readers understand that presenting isn’t all about standing in front of an audience with a carefully prepared deck.

The best communicators understand that every business interaction is a presentation; even sharing new ideas informally can be more done more effectively if you apply some presentation best practice.

Before you dismiss that as unnecessary advice think about a child trying to persuade a parent to get them a puppy by arguing that it will help them be more responsible and get more exercise. These are not the reasons the child wants the puppy (those are mostly to do with cuteness), but they are the reasons they think their parents (the audience) will want to hear and will (please, please, please) respond to.

Childhood puppy requests should always be listened to with a huge amount of scepticism and it’s important that solid terms are negotiated before a parent even thinks about giving in, which tells us two more important things. Firstly that we have an inherent instinct to communicate in ways that will best engage our audience and secondly that even when we’re not doing business we’re using the same kind of skills and instincts.

So, presenting less formally or presenting without slides is easy because we can trust our instincts and rely on our natural ability to connect and negotiate.

Unfortunately this whole theory seems to fall flat on its face when it comes to conference calls.

It seems that once the people you are trying to communicate with are more than a few feet away all the things we know about engaging and negotiating are thrown out of the window.

Getting a conference call right is about understanding that it is part of the Presentation Landscape and not just an easy excuse to look busy. Rising to the challenge involves all the key presenting skills – know your story – know your audience – be clear with your messaging – make your call to action transparent and concise.

There are no revelations here, yet so many conference calls fail to achieve anything other than inactivity, annoying snapshots of people’s personal lives and uncomfortable silences. Unfortunately this is because they can easily fall into the same ‘no need to bother, it isn’t really important’ abyss that is also often home to Internal Presentations and without help, that’s where they’ll stay.

The clip below is both amusing and toe-curlingly uncomfortable to watch, but the sad thing is that at least some parts of it will ring true with anyone who has ever been on a conference call…

How we do business today means that conference calls are a necessity and businesses that work to understand where they sit in the Presentation Landscape and address the challenges they present will be better placed to take advantage of the opportunities they bring.

If you’d like to know how the creation of a great presentation can be beneficial to all your business communication simply download our free Sales Enablement Whitepaper or give us a call.

Inside Eyeful Labs

Wednesday, July 9th, 2014 by Justine<

Just over a year ago we launched Eyeful Labs, our immersive, interactive, presentation environment, designed to help our customers explore new ways of thinking about and delivering presentations.

In that time the Labs have grown to be much more than we, or our customers, ever expected.

They have become the place where presentation innovation, creative inspiration and the spirit of exploration come together with an Eyeful dose of ‘give it a go’ (and a soupçon of scientific insanity) to explore all things presentation.

Presentations are often the least loved and most abused part of any business collateral package and Eyeful Labs is our way of changing perceptions and giving presentations the time and resource they deserve.

At first, many visitors were unsure exactly what to expect (and to be completely honest so were we). But it soon became apparent that our combination of readily accessible presentation expertise and limitless coffee was hitting the right spot.

Soon customers were experiencing the effects in the best way possible and going on to action positive change in their businesses.

Today the Labs are a real hive of activity with customers, consultants, designers and presentation enthusiasts all adding to a mix that is pushing the boundaries of what presenters and presentations can achieve.

It’s a hectic, challenging, stimulating and provocative place to be, it’s The Presentation Lab bought to life – and we love it!short reel 2

To find out how your presentation thinking can benefit from a trip to The Lab, simply get in touch and we’ll help you explore the possibilities.

 

Customer Care the Eyeful Way

Friday, June 27th, 2014 by Justine<

Successful companies need to master two things, a great product and great customer service.

Some companies approach this through a process that should strike fear into the hearts of consumers (and business owners) everywhere and is most charitably described as ‘managing customer expectations’.

All too often this actually means lowering customer expectations so that they’ll be impressed by whatever they get.

We do things a little differently here at Eyeful.

Many of our customers’ approach us with presentations that they know are failing visually and while we’re more than happy to help them spruce things up in the short term, the value that we can add goes much deeper.

Anyone who has experienced our full Presentation Optimisation service will know that while our slides are indeed gorgeous they are also engaging and effective – two things that all great communication needs to be.

So we’ve got the great product part licked, what about the customer service bit?

Well over 80% of our customers return to us, presentation after presentation, and that’s because we work hard to raise, and then exceed, their expectations.

Right from the first panicky phone call we let customers know exactly what’s possible by taking the time to understand their business, their audience and their objectives before we even start work on their presentation.

For some customers the whole thing can seem a little bemusing, having brought in their old banger for an MOT, it’s a little disconcerting to drive off in a brand new Ferrari – and with their wallet intact.

Here one of our specialist presentation consultants, Sally Bailey explains how we build and maintain great customer relationships.

Finding out what a bit of Eyeful love can do for your business communications is easy, just get in touch and we’ll be more than happy to help.

A Summer Season of Webinars

Wednesday, June 25th, 2014 by Justine<

The sun is shining and we’re getting a bit over excited (again).

Nothing new there, but with some great new web updates on the way we’re offering a tantalising taster of our thoughts on different types of presentations in a series of free webinars.

We know better than anybody that not all presentations are created equally.

Yes, they all need love and care when it comes to messaging, story and audience focus, they all benefit from valuable visuals and they can all be made more engaging with an understanding of Blended Presenting. But every presentation has a defined job to do and forgetting that each job needs a slightly different approach is a huge mistake.

We’re offering our friends and customers the chance to attend a series of free webinars that we’ve designed to right that wrong, each focusing on a particular type of presentation.

webinar

Sales & Marketing Presentations should be all about the call to action, but modern business is plagued by ‘no decision’ meetings. When a sales presentation loses its way it directly affects revenue streams, something that very few businesses can afford.

Join us on Thursday 3rd July at 12 noon (BST) to find out how to put the sell back into your sales and marketing presentations, click here to register.

Technical Presentations are always challenging because they tempt presenters into including every minutiae of detail, mostly because they think that’s what the audience will want. This creates presentations that fail to engage, meaning that most of that carefully collated information misses its target completely.

Join us on Wednesday 16th July at 12 noon (BST) to find out how understanding your audience and managing data can help you connect, click here to register.

Internal Presentations are often considered unworthy of attention, the audience is required to attend and is expecting very little (other than an email free half hour). The standard of internal comms influences how your people communicate to others both in terms of content and quality, so skimping on effort here can have a huge knock on effect.

Join us on Thursday 17th July at 12 noon (BST) to find out why internal presentation matter and how they can add value to your business in ways you never expected, click here to register.

Eyeful webinars are often oversubscribed but we’ll make every effort to breathe in and budge along so that you can all get in – see you there!