“Presenters Say The Darndest Things” Or Strange Statistics From The Last Business Presentation Survey

Friday, September 21st, 2012 by Simon

The response to our 2012 Business Presentation Survey is building nicely from business both large and small and located in all corners of the globe.  Thank you to those who have been kind enough to give us 5 minutes of your time to complete the online survey…and for those who have yet to get around to it, here’s the link.

It was way back in 2010 that we last ran this important survey (the only one of it’s type as far as we know) and it threw up a number of remarkable statistics.  In a short series of “Presenters Say The Darndest Things“, we’ll highlight some of the remarkable things our research revealed.

Presentations are, in the main, unloved…

The survey highlighted that a whopping 25% of presentations are not reviewed more than once a year.  That is the equivalent of leaving your website/blog/sales collateral untouched for over a year…and then expecting it to still deliver.  In this time, all manner of things could (and probably would) have happened to your slide deck:

  • The message and content is out of date
  • Your brand may have moved on…and your primary sales tool is stuck in the ice age
  • “Creative” members of the team may have added or tweaked slides to give the presentation a completely different slant

In short, scary stuff…

Our advice?  Go and review your presentation now…  Right now…

Why? Because your business and your presenters deserve it…and, more importantly, so does your audience.

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