There were a myriad of talking points that emerged from the recent Office 15 launch but for those of us looking for a little backstage gossip (and the outside chance of a decent conspiracy theory), it was all about the product placement.
To demonstrate software you inevitably need hardware and Microsoft were not backward in coming forward with a little infomercial for Samsung, by using (and mentioning) both their tablet and laptop devices.
My first reaction was ‘shame the Surface wasn’t ready’ and while that is unquestionably true I think there’s more going on here.
In this very blog we’ve speculated, fantasised and visualised all manner of cooperation / integration between Microsoft and Apple but I think it’s high time to give up on such childish dreams of harmony.
With Office 15 Microsoft is aiming for the ‘one stop shop’ by providing applications that work to their full functionality across all Windows 8 mobile devices, something that Apple have yet to achieve (ref. the woefully light version of Keynote for the iPad). Indeed, if Microsoft can give this to any phone or tablet with the right operating system, they don’t need to compromise their programming to make anything iPad friendly.
Strike one to collaboration.
In addition the choice of Samsung hardware could be said (in light of recent legal wrangles between Apple and Samsung) to be at the very least a statement of intent and possibly an outright declaration of war.
Whatever the case, the future of this trifecta is that all bets are off. Bummer…