Cult TV – GamesMaster (or should that be PresentationMaster?)

December 19th, 2014 by Simon

It’s the Friday before Christmas and there’s a very good chance you’re doing one of the following:

  • Tearing around like a wild thing in an attempt to get everything completed before the festivities truly kick in.
  • Nursing a sore head and vowing to never attempt ‘Wuthering Heights’ again at the company Christmas karaoke.
  • Warming up for a day of gentle social media-ing accompanied by a sprinkling of computer solitaire whilst hoping in vain that the phone will ring.

Whichever pre-Christmas state you find yourself in, the Eyeful Elves are here to help make the day fly past a little quicker. Our design team decided to have a play with green screen video-ing and the video capabilities of PowerPoint and pay homage to one of the finest TV shows to ever hit UK screens – Gamesmaster.

If you’re a Brit of a certain age, the memories will come flooding back. If you’re scratching your head wondering what the heck we’re talking about, Wikipedia is here to help.

Either way, grab a coffee/antacid, sit back and relax as we welcome you to the unnerving world of PresentationMaster:

Merry Christmas!

 

The Eyeful Gift Picker Guide

December 9th, 2014 by Simon

You braved the Black Friday crowds yet came out with nothing more than a few bruises. You scouted the net on Cyber Monday, contributing to servers falling over left, right and centre yet your shopping basket remains empty.

There’s no doubt – finding the right gift for your loved ones at Christmas can be stressful however the team at Eyeful bring good tidings! We’ve created a Gift Picker that will point you to some very fancy present ideas for your nearest and dearest. Simply click here to download the PowerPoint show (yep…PowerPoint!) and let the shopping begin!

The Technical Stuff

Yep, this was all done in PowerPoint by Hannah, one of the lovely and rather talented Eyeful Design Team. We could bore you with the incredible clever way we used triggers and hyperlinks…but it’s Christmas and you should be either getting drunk with colleagues at the company party or dressing a tree in tinsel whilst listening to Michael Buble’s Christmas Album.

Tell you what – why don’t you book yourself on one of our technical training days and we’ll tell you all about it then? In the meantime, enjoy the eggnog (and stay away from the photocopier).

The Power of Story – An Alternative View

December 4th, 2014 by Simon

Book iconHave you noticed something..? For the past few years, blogs, magazines, video experts and books have all extolled the virtues of story within business presentations.

On one hand, we applaud it.  Grabbing the attention of your audience is a good thing to do.
On the other hand, we’re frankly a little worried that presenters are getting the wrong idea, confusing themselves and their audiences in the process.

Panic not!  In early 2015 Eyeful will be unveiling our Story Season – a series of blogs, articles and videos to debunk the somewhat over-hyped topic of Story in Business Presentations. In the meantime, enjoy this tongue-in-cheek shot-on-an-iphone instructional video courtesy of a few of our delivery team.

(Don’t say you weren’t warned…)

Time To Take Your Tablet…

December 2nd, 2014 by Simon

I freely admit to getting very very excited when Apple launched the first generation iPad. Yep – I was one of those geeks lining up, anxious to get my grubby geeky hands on this shiny new tech. I foresaw a revolution in the way presenters engaged with their audiences – goodbye stilted one-way presentations governed by a laptop, hello interactive and intimate conversations aided by technology rather than being hampered by it.

How wonderfully naïve…

Yes, there were headlines aplenty heralding the fact that large organisations had equipped their salesteams with iPads. Yet dig a little deeper, ask the direct question and most would admit to never really getting presentations up and running as they had hoped. It wasn’t their fault – the lack of an elegant PowerPoint on iPad tool (Keynote was alien for most business users, conversion to PDFs seemed a cop-out, while apps like Slideshark were fiddly and never quite ticked all the boxes) meant that the promised new age of presenting spluttered, staggered…and then conked out in many organisations.

Don’t get me wrong…iPads were proudly unveiled in meetings in those early days but only to demonstrate how technically savvy an organisation was. It was about showing off the latest tech but heaven forbid you actually use it to share information or engage an audience…

The net result? Legions of salespeople used their iPads as bigger version of their phones – great for email, contact management and Angry Birds.

Fast forward to the present day and (whisper) we might finally be getting near the Promised Land. We now have a fully functioning PowerPoint app that will work well on iPad, Android and Surface tablets, we have audiences that have got over the giddy excitement of seeing a tablet device for the first time and we have presenters who now recognise that sometimes less is more.

Office Apps

So when to use your tablet? Consider the following:

Where on the Presentation Landscape are you..?

We now present in a range of different environments and to a range of audiences as part of our everyday life. The cosy chat with an audience over a coffee is different to standing up and orating at a conference…and the tools we employ for these different engagements need to reflect this.   We coined the phrase ‘Presentation Landscape’ in The Presentation Lab (available online and from booksellers of repute) to demonstrate the difference between Formal presentations (think: conference or bid pitch), Interactive (think: account management sales review) and Informal (think: sharing information over a coffee).

Your tablet fits very nicely into Interactive and Informal presentations but can be a bit of a handful in Formal environments. You can boost the presentation power of your tablet further by making it interactive and turning it into a toolkit, something the latest version of the PowerPoint app makes easier than ever. Happy days…

Tech or No Tech?

No matter where you are on the Presentation Landscape, sometimes it’s better to simply step away from the technology and engage your audience differently. As business people, we have fallen under the spell of technology and now firmly believe that a presentation isn’t a presentation without a set of slides or jaw-dropping animations to accompany it.

It’s time to step away from the tech and find other ways to engage your audience. Hard copy visual documents can be powerful, engaging and provide a strong structure for the presenter to lead the audience to their conclusion (great for small formal groups and interactive presentations). Consider sketching out your ideas (whiteboard for formal presentations, back of a napkin for the cosy coffee conflabs) or demonstrating your product rather than showing slides that talk about it.

Yes, we understand how much you love your tablet…but sometimes you’re better off without it.

Fit To Drive?

Presenting via a tablet is a completely different skill to delivering a laptop presentation. Outside of the technical differences (limited shortcuts, the fact that an innocent swipe of the screen can spell disaster for a nervous presenter), we need to be aware of the different form of engagement that comes with tablet presenting. It’s more intimate, both in terms of seating position and presenting style. Naturally this has its benefits in terms of engaging and building rapport with an audience however it can also spell disaster in the hands of a clumsy, underprepared presenter.

Ask yourself the question – do your presenters know how to deliver a tablet presentation confidently and effectively? Educators are ahead of the curve here – they understand that using tablet technology is a powerful way of engaging their student audiences but recognise that the technology is only part of the solution. Take time out to coach them on what good looks like – not only will your presenters be forever grateful but, more importantly, your audience deserves it.

Microsoft wants you…and your tablet

November 20th, 2014 by Simon

The progress of technology is relentless…and the world of presentations is no exception.

Only a couple of years ago, presenters who wanted to share their message using an iPad or other tablet faced a number of complex and time-consuming options.

Some presenters persisted, firm in their belief that delivering their message in this way was the right approach*. For a number of years we helped these brave souls pointing them in the direction of solutions like SlideShark and, latterly, converting PowerPoint files into iPad friendly HTML5 file formats. It wasn’t particularly slick or flexible but at least people were able to present to audiences using their fancy new devices. Others, frankly, looked at how complex things had become and decided not to make the leap, sticking to the tried and tested (some may say ‘old hat’) ways of presenting.

Whichever side of the new technology battle lines you may have found yourself, the general consensus was it was all a little confusing.

The good news is that with the introduction of Microsoft’s PowerPoint iPad app, the confusion has lifted. After years of rumour, whispered conversations and anticipation, the gang in Redmond unleashed their Office suite of apps on an overly excited world…for free (but with some restrictions). Each of the Office apps duly rushed to the top of the Apple and Android download charts…and stayed there for some time.

The good news got a little better a couple of weeks ago when Microsoft announced that they were taking off some of the restrictions that had caused a few grumbles on the apps’ first release – you can now edit your PowerPoint slides directly on your iPad at no cost whatsoever.

Oh, and Microsoft show no sign of stopping. Their next release, Microsoft Sway, looks to be embracing the tablet market too. Heck, they’ve even used an iPad in the sneaky peek ad:

BTW – we’re proud to be Beta testing Sway at the moment so more on this interesting new approach very soon…

So in summary, there’s no getting away from it – Microsoft want you to use their Office suite app, no matter what make of tablet you’re holding in your hand. Bad news for vendors like SlideShark and people making a living out of HMTL5 conversions, but great news for customers. Happy days indeed.

* The question remains – when and how should you be using your tablet device most effectively when presenting? Simply because it’s a tablet, looks cool and is easy to carry around doesn’t mean it’s the right tool for the job. In our next blog, we’ll look at how and when to use your tablet device to best effect.

Most B2B presentations are failing (and here’s why)…

November 13th, 2014 by Jayne Thomas

The vast majority of B2B presentations are not fit for purpose – scary but true.

Leaving this key sales tool unloved is a sure fire way to miss out on opportunities, damage your reputation and give your competitors the advantage. Ignore your presentation at your peril!

Eyeful’s Simon Morton is here to share some tell-tale signs that you could be missing out on sales as well as giving a few ‘insider secrets’ on turning up the sales power of your presentation.

Not sure if your presentation is fit for purpose? Simply contact us for a chat or download our Sales Enablement Whitepaper.

A Personal View on Eyeful Europe

November 5th, 2014 by Simon

The launch day excitement regarding Eyeful Germany has slowly subsided here at Eyeful Towers. The pre-launch fine-tuning, spell-checking and frantic conversations about foreign language Search Engine Optimisation has given way to a post-launch zen-like state.

This short breather has allowed me some time to ponder Eyeful’s growth overseas. Frankly, an international presence was never part of the plan – a quick glance at what could be loosely described as a business plan from 10 years ago makes no mention of expansion overseas whatsoever.

So why, after 10 years, have we ended up with presence in North America, Russia, Ireland, Holland and now Germany? Some of it was grabbing hold of the opportunity when it arose (Russia and Ireland), some of it was planned (Holland) and some because our customers demanded support over there (North America).

Some of these international experiments have been a great success, some less so. The difference? An appetite to challenge the status quo and push presentations forward – some parts of the world have it, some don’t (yet).

Which brings me to the excitement I personally feel for our expansion in Europe. Despite differences in language, cultures and (for the foreseeable future!) currency, the UK feels more aligned to the countries of Europe than anywhere else in the World. In much the same way as when I started working with Sander in Holland to build out a team of presentation experts back in 2011, expansion of our offering into Germany doesn’t feel like a ‘land grab’. It’s deeper than that – it’s more akin to building the team than breaking new ground.clogs

In my opinion, much of this comes down to culture. We’ve been lucky enough to work with some huge European based brands over the years and have spotted a pattern around a shared culture.

Irrespective of language (the majority of our Presentation Optimisation engagements are carried out in English but many aren’t) there was a common understanding that the work we were doing was important, valid and relevant. European customers truly recognise the value of great presentations and are hungry to look beyond our undoubted design skills to something more involved and ultimately satisfying*. It’s no coincidence that the concept of The Presentation Landscape came from a tour of businesses in Holland.

Hence the excitement as we open up new opportunities in Europe – the shared enthusiasm for great presentations is infectious. It’s driving us to raise our game, throwing more time, energy and resources at innovating on behalf of our customers. Europe is awash with businesses that want to push audience engagements past the trite ‘storytelling’ and ‘lipstick on a pig’ techniques of old and grasp new approaches such as Blended Presenting. Their hunger combined with our insight and experience can only benefit audiences across the Continent.

Our experience shows that Europe is ready for the challenge…and so are we.

* It’s interesting to note that sales of The Presentation Lab in Europe dwarf those across the rest of the World. Some of this could be attributed to local marketing (our own and the publishers) but I wager a general appetite to think beyond PowerPoint slide design also has a part to play.

The Lee Jackson Book Review

November 4th, 2014 by Simon

The fine people of Yorkshire have a reputation to uphold. Purveyors of great tea (a ‘proper brew’), birthplace of the Yorkshire Pudding and a pride in their bluntness.

To mangle a quote from Frances Hodgson Burnett:

“It is a Yorkshire habit to say what you think with blunt frankness”.

So, it was with a little trepidation that I received a video review of The Presentation Lab from venerable presentation expert and full time Yorkshireman, Lee Jackson.

Phew… Thank you, Lee.

If you want to know what all the fuss is about (and what it is about the book that makes the likes of Lee burst forth with compliments), download the first chapter here for free (and then order via the usual outlets).

Last Year’s Halloween – An Apology

October 31st, 2014 by Simon

12 months ago, we reported on the downright petrifying monster that is Presentationstein.  Frankly, we were rather pleased with ourselves in what we saw as a public service, bringing the abuse of previously loved presentations into focus.  More importantly, we hoped that our spotlight on this important issue might help alleviate some of the suffering felt by business presentation audiences across the world.

We thought we were doing the right thing…but we were wrong.  And we apologise.

12 months on, we recognise that this simple, well meaning blog caused undue anxiety to companies large and small. Marketing departments descended into chaos as they scrambled to identify the cause of Presentationstein within their own business.  Sales leaders woke up in a cold sweat, recognising that their hotch-potch approach to presentation collateral had caused the untimely death of prospects and the shrinking of pipelines.  The list of business people impacted by our thoughtless exposé seems endless.

Again, please accept our sincere apologies if you were one of the business professionals affected by this video.

With time comes clarity and so this year, we’ve taken the bold editorial decision to run the same video report but with the following important warning:

The following video contains information, scenes and images that are likely to disturb business professionals.  If you are of a sensitive disposition or having a nagging doubt that your presentation isn’t quite up to scratch, you may wish to find a friend or colleague to grab hold of before watching.

The good news is that after reference to an acclaimed book on the subject and a series of counselling sessions conducted by trained professionals, many businesses are now delivering their messages with renewed clarity, heightened levels of audience engagement and powerful messages.

Presentationstein is no more…and audiences have never been more grateful.

Flying The Flag For Powerful Presentations…in Germany

October 29th, 2014 by Simon

It’s with a whole heap of excitement that we formally announce the arrival of our German website – http://www.eyefulpresentations.de

Eyeful Germany Website HomepageWhile we’ve been hard at work improving presentations across Europe for some time (and making quite a few friends along the way), this new development allows us to focus on the specific presentation needs of German businesses, large and small.

As part of this development, we’re delighted to welcome Thessa Roderig into the Eyeful family. Thessa not only shares the same unbridled passion for powerful presentations as the rest of the Eyeful gang but also has the unique insight of seeing it from the customer’s side of the fence.

Her experience of working with the Eyeful team on an important presentation proved so powerful that she’s decided to support our growth across Germany.  Frankly, it’s the best endorsement we can think of!

To learn more about this exciting news, check out the Podcast below or pop along to our sparkling, box fresh website here.